Stunning renderings in one of the best locations in America. It's also very nice to see the nod to Chicago's architectural tradition.
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Renderings Show Off Apple's New Retail Store Alongside Chicago River
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Correct, and this will be very near those buildings. The connection is not accidental.
It's Photoshopped with a lot of copy/paste, presumably of stock images, and not very consistently done at that. Note how some people have something resembling proper shadows, and some just have a darker blob under their feet. Also the foreground couple is in the picture twice (look near the middle of the picture, near the tree, facing away).
--Eric
Thank you so much for this. I was literally about to comment on this subtly intentional rendering of using exclusively white people and looking forward to being called a racist for bringing up the "race card," and that I'm "the one with the problem."
And at absolutely no time, were anyone else other than white people walking down those avenues, eh? You're falling victim to believing these matters are always just happenstance.
It's a freakin photo.... holy cow people are dumb. "Let's make the photographer wait until the crowd is diverse before taking the shot". So completely dumb. Apple is diverse. Next...
Except check out the group of three girls in the first photo. The one on the right is looking at the musician. Now, find the same group of girls in the other photo. Same group, just flipped. At least some bystanders were added, and given the that girls have shadows in the second pic and not the first... Well, you can see where I'm going with it.
Yea, it looks like they took a photo and then photoshopped it to add in the Apple Store as well as added some people to make it more interesting; not some nefarious attempt to exclude people by only rendering white people.
Perhaps there weren't any at the time the photo was taken? I refuse to attribute to malice that which can be adequately explained by sloth.
It's not a freakin photo, it's a freakin Photoshop job where the person creating the image picked a bunch of stock photos and pasted them into the image. You're right, people are dumb...it's blatantly obvious it's not "a freakin photo" if you actually took a second or two to look at it. It was deliberately constructed this way; it's not happenstance.
That said, I expect the person doing this was just thinking "OK, I'll stick some people in here for scale". I find it highly unlikely that the thought process involved only picking white, fit people for some malicious purpose.
--Eric
It contributes to whites subconsciously believing they're a default race.
If a designer, whose job is to obsessively pay attention to every minute detail, can't even actively bother themselves to include non-white and non-heterosexual couples in their portrayal of everyday life, it proves they just instinctively and naturally see the civilized world as beautiful, straight, white people.
All of this goes deep, my friend. You're just fortunate to be among the majority of the majority who doesn't need to accept anything else.
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So I guess the flat carbon fiber roof must be pretty robust to be able to support Chicago snowfall!
It's appropriate, since Mies lived in Chicago and was/is an architectural legend here.Reminds me of something (and, not coincidentally a museum).
Mies Van der Rohe: Neue Nationalgalerie, Berlin (1968)
Both of your statements are really ignorant. There are plenty of beautiful days in Chicago to enjoy the view, and even on a cloudy day the location they've chosen will be dramatic and impressive.
And as far as bulletproof glass, WTF? The 95% of Chicago neighborhoods are as safe as any big city in the country. Sadly, there are a few neighborhoods suffer from gang violence, but they are far from downtown. The new location on the river by the Michigan Avenue bridge is brilliant and will be great for the city and Apple.
It's a gorgeous location and the weather in Chicago is only marginally different from New York, Boston, Philly, etc. A great spot is a great spot. And one of the coolest things about being in a beautiful structure like that on a rainy day is that the contrast between inside and outside is so pronounced it's even more enjoyable.Too bad weather in Chicago doesn't give many opportunities for the view from inside the shop to be gorgeous. Can't wait for those rainy, windy days
That's true. I guess I was just thinking about the location of its Michigan Ave current store rather than what it looks like. I do agree that it looks rather bland. The one in Lincoln Park is pretty nice though considering that it is newer.
I'm neither. My statement was meant to be light-hearted based on news reports I hear. But in all seriousness, look at this: http://www.neighborhoodscout.com/top-lists/highest-murder-rate-cities/
Three of the top 15 are suburbs of Chicago. Facts are facts.
News Flash: Murder rates aren't funny. News flash 2: Facts are only helpful when you understand them. Only one of the places on that list is a (distant) suburb or Chicago. The others are located in a different state. Not sure how the homicide rate in a single distant suburb justifies a crack about the danger of locating the new Apple Store in one of the most expensive, busiest tourist areas in America, but you seem to have your own logic.
Making the leap that this drawing, created by an architectural vendor, represents how Apple feels about Chicago, or minorities, is... a little off.
It would be great if all the people who think it makes them clever or gives them social currency to point out the skin color of people in a rendering would simply direct message each other, and leave the forums to people who want to discuss the proposed new building.
I promise you, this rendering does not contribute to me, or any other white people for that matter, believing they are the default race. And yes, I have the authority to speak for all pigment challenged humans.
It's not deep. It's actually the opposite: superficial. Apple presents a brilliant proposal for an exciting new piece of architecture, and you're focusing on the background? Do you have any thoughts on the diversity of tree life represented? Have you made sure there are the same number of women & men? What's your point? Or the point of ANYONE drawing these bizarre conclusions from a meaningless rendering? Are you criticizing Apple? Apple's architectural firm? Tim Cook is like Santa Clause for human's lib, and most Apple stores I visit are like the United Colors of Benneton. Move along, nothing to see here...
Do you have any idea how corporations work? Some cigar-chomping Apple bigwig doesn't barge into the secret new product development room and say "Boys, stop what your doing and draw me up some plans for crazy new retail spaces, in order to distract people from the products you're not designing because I'm having you work on stores!". They're separate teams of people, with different skill sets. Don't worry. They know more than anyone that if they don't fill those beautiful spaces with innovative stuff, they won't be able to keep the doors open.
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Au contraire. The cantalevered roof, low slung design, Asian influence, mix of natural materials with modern materials, and designing it "into" the existing landscape (Falling Water, anyone?) are all Frank Lloyd Wright hallmarks. I love Mies for who he was and what he made, but this design is definitely more Wright than Mies.