Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses
- Thread starter MacRumors
- Start date
- Sort by reaction score
These are exactly my sentiments.
Today I won’t buying any goggles, but like I thought of many said Apple gadgets before, could end up happily doing so sooner or later anyways. Or never.
History has taught us that it might be ok to be mildly skeptic but that it’s impossible to be sure of a success or failure of a device, especially after being proven wrong at large so many times.
That iPod thread shared (thank you) says it all, it’s 22 years old as of this writing, yet indistinguishable from any post made this week in the general tone, rudeness and sentiment: the iPod will be a flop, nobody needs this, overpriced, another mp3 player, etc
Except for what seemed to be customary to start each reply with a subtitle/summary in boldened letters; the bickering and know-it-all-ness is 99.99% the same.
I think Tim Cook is leaning on Jeff Williams who is a product guy just like Steve Jobs was.
The average Joe isn’t going to spend $3k on something very limited to marvel snap, VR porn, Ted lasso and face time.
If this has any hope of surviving then they’ll need to announce a deal with Microsoft to allow Xbox game pass on this thing.
Sony PS5 already has a VR headset now and this would be a massive sell to gamers.
If not then this will flop because it’s limited, Tim’s legacy in a nutshell.
If this has any hope of surviving then they’ll need to announce a deal with Microsoft to allow Xbox game pass on this thing.
Sony PS5 already has a VR headset now and this would be a massive sell to gamers.
If not then this will flop because it’s limited, Tim’s legacy in a nutshell.
Good points, those are also grand slams by Apple. But the original HomePod was absolutely a flop. Apple's sales of it were absolutely abysmal, which is why it was discontinued. It wasn't less successful just by Apple's standards, but by industry sales standards for home speakers.
100% Agreed. Apple is a much larger company now - it does not cut it to invent a new technology and scale it over time. Now, if a design requires pretty groundbreaking technology, they need to ensure they can produce it in large enough volumes, so in this context, operations is very much at the center of the product game.
Jeff William has a strong track record and while I don't know him personally, he seem like a guy that would understand what makes Apple products successful as well as how to ship new products with an insane built-quality by the millions every couple of months.
Don't get me wrong, I am the first one to miss the "golden" era of the ID group and wish the company would have leaned more on its artistic side but at the end of the day, Apple is now one of the largest company on the planet, churning new iPhone models every year, so it's unrealistic to except anything else that an operations-led company.
I agree to a point, but I also feel like they have perfected their craft in recent years. Their MacBooks for example are best in class, despite lack of innovation.
Bro, hats off to this comment.
Tim Cook should watch this video for once.
if Jobs can see what is happening from heaven, I would wish he couldn't.
And people like this tto should watch it once.
I fully agree, and besides, was the original iPhone "ready" in its first iteration? Or the first ipad without camera?
To let products evolve lateron, you got to start at some point.
2” is much too far away from the eyes; that means the headset is too bulky. It should be 1” or less.
Oculus was literally started by a teenager in his garage because he couldn’t find any companies selling VR headsets. Their first product was funded by a Kickstarter campaign.
The most popular VR game was created by a small independent developer.
That sure sounds like consumer-driven demand to me.
$3000? Nope. That's ten times the cost of a Meta Quest. I'll believe the Apple headset even exists when I see it, and not before.
You're forgetting the AirTag and the AirPods Max. And, arguably, non-hardware products like the Apple Card.
I really did not like the 3D theater experience. I found it very gimmicky and not believable, except in extremely limited moments. Add the fact that the image illumination was hugely reduced as part of the tech implementation itself, and that (for me) was the final straw, I hate a dim picture. Then the cheap uncomfortable glasses at theaters and the added ticket price for a gimmick. I always thought this was just a new way to tack on a price increase for something which added nominal value.
Sure, 3D could be good—at some point—but so far I have not been impressed. I think that ultimately that’s something which true VR will give us. But I think that tech is quite far away for realistic 3D VR.
The above doesn’t track. First he is a product guy with a string of successes. “Product guy” is a term thrown around here without any real meaning anymore. Second what is this “agenda” you speak off. And third unless one is apples biggest shareholders it will be what it will be.
I’m just going by what rumors have indicated. And unless it’s Google Glass type AR glasses they will be bulky just like all the other VR googles are.
That was an existing product not a completely new product category. There weren’t versions of iPhone, iPad or Apple Watch that were sold to developers first. But even if you’re right I’m not convinced ”developers” are magically going to turn this into a product average consumers will want.
Homepod is a flop as the smart speaker it was originally supposed to be, it's a tough niche market that had a short momentum - and Amazon won the crown in availability, extendability, and pricing.
They've turned around and spin it a quality audio device, much like Airpods - just don't mention Siri and all is good.
That’s like saying Ferrari is a flop because the Camry wins the crown for availability, and pricing.
HP is a quality device. And everyone’s use case of Siri is different. It “just works” for me.
Slight difference is that Apple is competing in a consumer electronic market, while Ferrari never pretended to be affordable for the masses.
It is a quality device as an audio speaker, the smart speaker aspect is forgettable because 1) the smart speaker fad is already over and 2) while not nearly as bad as we joke about it, Siri is forgettable due to its limitations and lack of third-party expandability.
The first iPhone was limited compared to later iPhones.
While the first iPhone had gestures, later iPhones introduced new gestures and new methods of interaction.
This product will be similar.
Avatar was the only really good 3D movie I saw in a theater. The glasses did take a bit of time to get used to, in theater and home, because if you looked outside the edge of the glasses you would just get dizzy. I agree VR is currently and will be much better. Fully immersice vs partially immersive. As far as price goes, if the experience was better it would be worth the cost. At the time, my cable provider gave free tickets twice a month to movie theaters so I didn't pay for any of the movies I saw back then.
For action movies, its not very interesting to me. Especially if its fast action. However, I would like to start seeing surfing movies in 3D. I remember seeing Endless Summer 2 in theaters and seeing someone get barreled in first person view was amazing. Or duck diving under a wave. I remember institutionally holding my breath. 😂 As someone who surfs, you could actually feel it. Although, this probably wont happen since no one is really making surf movies. RIP Bruce Brown! It's all short YouTube clips now 🥲
On a side note, my dad wears glasses and do some of my friends and they said either 3D didn't work or the glasses were very uncomfortable and difficult to put on and space over their regular glasses.