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I’m still surprised Apple is doing this. It’s such a difficult industry to jump into for a company with absolutely no experience and the vast amount of resources Apple will need and the high risks involved…

Well, the car would certainly make for the ultimate iPhone accessory…
 
Apple is only doing this alone because no car manufacturer wants to work with them. 1 of 2 things will happen. Apple will spend a **** ton of money and release something that is awful in every way. Or, Apple will go broke trying to make a car by themselves.

Or Apple will release a great car well integrated with Siri, CarPlay, Maps, Apple Music, AirTag, CarKey, Face ID, HomeKit, and iPhone as well as incorporating wireless charging, self-driving, and augmented reality technology that will blow people's socks off and make naysayers look dumb.

Most people don't realize the opportunity electric cars present to a technology company like Apple. Tesla is as much a "car" company as a technology company. Musk himself even calls Tesla an AI company. Tesla hosts AI Day for crying out loud. Does Volkswagen do AI? I don't think so. But Microsoft does, Google does, and Apple does.

What is a car? A car nowadays is a computer on wheels. The advantages in mechanical engineering that traditional car companies like Volkswagen and Ford Motor have have been greatly reduced by the electrification of cars. People have an emotional attachment to sticks, to the humming of gas engines, and to classic cars like Jaguar E-Type and the Corvette in the 60s. That's all well and good. But that's not a rational basis to deny the kind of success Apple as a technology company can have in this industry.
 
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Jonny Leiberman just drove a Lucid and was very impressed with the product and the factory.

Part of their merger Churchill Capital Corp IV was saying they would provide cars by Q2, 2021. A lot of us who bought into the stock under this fact is suing them. You can give estimates as a company, but lying about actual plans in order to pump your valuation is illegal and morally wrong on so many levels. Lucid is nothing but an expensive scam (so far). I can't stop thinking of Theranos every time I look at my portfolio and see the stock.
 
It’s a different scale of hardness. They will have to design the suspension, seats, huge battery management, motor, transmission, steering, sound isolation, safety features, service center, manufacturing facilities, huge supply chain, distribution channel, regulations, testing, train their genius people etc. And the last barrier, PRICE. Good luck with that. I’m looking forward to the bigger battery upgrade (from 300 miles to 350 miles) for $50k. And from 300 miles to 400 miles for just $100k.
If VinFast can do it, surely Apple can do it and Vingroup only started in 2017.

You overestimated how hard making a car is. It's hard, but it's not so hard that Apple can't do it.
 
I still don’t think it will be a car to buy. Apple is moving to a service company and creating an autonomous car fleet, which can be requested via Apple Maps or Siri to pick you up, would totally make sense for the future.
 
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I still don’t think it will be a car to buy. Apple is moving to a service company and creating an autonomous car fleet, which can be requested via Apple Maps or Siri to pick you up, would totally make sense for the future.
That would make more sense, but Apple may be more ambitious than that.
 
Buying a $1,000(+) iPhone is one thing, but somebody plonking 5 figures on a car just because it has a cute logo........? Automobile manufacturing, sales, service and warranties are a tricky and whole different ball game. Unless apple has some type of disruptive offering (like the iPhone did to mobiles), I am not sure where this will go.
 
Maybe, but when iPhone hardware( except for battery issues ) fails it's usually a trip to a repair shop with no human injuries or fatalities. Any failures by any car components ( wheels, brakes, structure etc. ) can be fatal. Plus the safety regulations for vehicles are significantly tougher than those for cell phones.
These are the same hurdles all car manufacturers face. Are you saying because phones have issues and apple makes phones that their cars will have issues more so than what other car manufacturers face?
 
The guy that was in charge of the Apple car left and went to Ford... The guy in charge of it now came from the Apple Watch team... I am not filled with confidence. Car manufacturers know their business and there is a reason none of them have agreed to work with Apple.
 
Or Apple will release a great car well integrated with Siri, CarPlay, Maps, Apple Music, AirTag, CarKey, Face ID, HomeKit, and iPhone as well as incorporating wireless charging, self-driving, and augmented reality technology that will blow people's socks off and make naysayers look dumb.

extremely doubtful.
 
The guy that was in charge of the Apple car left and went to Ford... The guy in charge of it now came from the Apple Watch team... I am not filled with confidence. Car manufacturers know their business and there is a reason none of them have agreed to work with Apple.

We don’t know what contracts have or have not been signed nor if the invited parties had an immediate interest.
 
i wonder why they went in the car business and not in space/rocket industry as musk and bezos.

One seems to have the potential to bring back financial results while the other one brings a few millionaires closer to space.
 
building a car is just the first step before building trucks, drones, robots, planes, aircraft carrier, spaceships and spaceships carrier. All available in 8 pastel colors;
 
i wonder why they went in the car business and not in space/rocket industry as musk and bezos.
Apple’s DNA is selling designer products to end users. They’ve never even been real great at selling to businesses. Rockets are not something you are going to sell to end customers. Nor are rockets differentiated by their designs.
 
Go it alone is not always the best plan.

The Wise one listens to advice from others.

I can already tell how this is gonna go. A Failure.

Another attempt to save money and make your own parts.

Just like ditching INTEL Processors for the Mac for ARM. Energy saver CHIP.

INTEL will catch up and pass. The V8 Intel vs the APPLE 4 Cylinder.
and it will run Win11, right?
 
Apple’s DNA is selling designer products to end users. They’ve never even been real great at selling to businesses. Rockets are not something you are going to sell to end customers. Nor are rockets differentiated by their designs.
But Bezos and Branson want to start a space tourism service ... Apple is big on services nowadays ...
 
Uh huh. Big moneymaker that will be, right?
Not until Apple enters that business …
Come on, I should have put a /s into my post … it was a joke.
Bezos and Branson are definitely men in midlife crisis when I look at that project and Stunt they pulled off…

but back on subject, a different viewpoint is that none of the traditional automakers wanted to team up with Apple…
 
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