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Top designers won't want to stay in a company that is no longer design-first. Ive protected design and made it central to Apple in ways that I doubt it can be any more. I suspect the new UI in the recent releases was to revivify the design team and to allow them more input, but I suspect they know they are being patronised.
 
Jony Ive should be the CEO of Apple as far as I am concerned. Apple should buy OpenAI and set him up to become the eventual CEO. He is the one who embodied the magic of Jobs. There are a lot of smart people who can do Operations like what Cook has done, but there are very few people who can create unique products and designs like Ive. It would be a bit like a Jobs 2.0 story to have him come back via OpenAI just like Jobs came back from the acquisition of Next.
The fact that Jony Ive is now partnered with the flam flam AI Scam Man Sam Altman is proof positive that he should have a restraining order from ever coming within 100 feet of Apple Park’s parking lot.
 
Sounds like typical Silicon Valley stuff to me.

Young, smaller, even startup's are exciting and high-speed, low drag - think early Apple, and the people gravitate to them, leaving behind the huge megalith companies with lot's of bosses asking about TPS reports, think contemporary Apple.

I've been saying for years now that Apple is not the Apple of 1984, but they are now the IBM of 1984. They've become what they rebelled against.
 
Sounds like typical Silicon Valley stuff to me.

Young, smaller, even startup's are exciting and high-speed, low drag - think early Apple, and the people gravitate to them, leaving behind the huge megalith companies with lot's of bosses asking about TPS reports, think contemporary Apple.
Yup, if you’re lucky, you end up with startup shares in a bunch of different companies and the ones that take off nets you a nice chunk of cash.
 
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From what I’ve read Tang Tan is one of the ex-Apple employees leading this work at OpenAI. According to John Gruber Tan worked under hardware engineering at Apple, not the industrial design team. So it seems like OpenAI/Ive aren’t just brining in people who worked for him at Apple.

UPDATE 27 DEC 2023: From a little birdie:

An important distinction on Tang Tan that Gurman doesn’t get, or is intentionally vague about: Tang ran mechanical engineering for iPhone (“product design”). He was never part of the industrial design group (“design team” or just “the studio”). Obviously, product design works very closely with the design team.
 
To everyone clamoring for a design “revolution”by Apple…pray tell. What kind of revolution do you envision? In other words, what do you envision a phone to actually look and feel like and operate that is revolutionarily different from the slabs of today that every mobile phone manufacturer on the entire planet makes? Same with computers. Can any of you envision a mass global human acceptance of hardware that is abstracted away to nothing more than a pair of earbuds for vocal command inputs and audio and wireless I/O and Mark Zuckerberg style “Revenge Of The Nerds” style AR Glasses for video output?

If you can’t then I think you need to lay off Tim and stop genuflecting to the cult of Jony Ive. The mass global computing population has roundly rejected AI for normal everyday use outside cheating at code creation and writing essays and term papers. The rest of AI is being developed for mass human job destruction in order for corporations to save on labor costs. Just look at Fiverr recently. They just mass laid off employees due to AI so that now those Fiverr employees will now have to use Fiverr’s app to find new temp jobs to make ends meet because they got fired by Fiverr itself.
 
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Don’t blame the talent, you need to follow the money because it will soon flame out as the venture capitalists will chase the next hot development.
 
apple sells overpriced overrated tech to...ppl who dont know the diff between cellular data & wifi.

Dude, you are SPOT ON regarding the amount of people (Apple fans or not) who have absolutely, positively, no CLUE what the difference is between cellular data and wifi. It's not even an age issue...sometimes I feel I've stepped into the Twilight Zone when someone asks for help regarding their phone and internet connectivity. :)
 
Jony Ive should be the CEO of Apple as far as I am concerned. Apple should buy OpenAI and set him up to become the eventual CEO. He is the one who embodied the magic of Jobs. There are a lot of smart people who can do Operations like what Cook has done, but there are very few people who can create unique products and designs like Ive. It would be a bit like a Jobs 2.0 story to have him come back via OpenAI just like Jobs came back from the acquisition of Next.
I feel like this is one of those things that sounds cool and exciting but if you actually think about it for more than two seconds, it would make no sense.
Johnny Ive was pretty much single-handedly responsible for the solid gold Watch and the major focus on fashion for the first generation, it was basically his passion project.
It’s also the aspect of the Apple Watch that pretty much went nowhere.
An Ive ran Apple would likely have a lot of that type of product, overly cool ideas that in the end, don’t end up actually having that much practicality.
The 2013 trashcan MacPro is another one, he actually designed a shiny red one for a charity auction because he thought that design was so cool, but the actual “product” wasn’t particularly well received by its target market.
When people talk about the collaboration between Jobs and Ive, this is usually what they mean.
If I am remembering the autobiography correctly, it took seven different designs for the iMac G3 before Steve saw the vision.
Jobs was good at helping the design team (Ive) along development, but he was also really good at telling them when what they were working on was complete crap that Apple could never sell.

Also as fun as a Jobsian “return to Apple” story is, the truth is that when he was fired from Apple he was 30 and when he returned he was 41.
Johnny Ive is 58 and he was already in his 50s when he left. At this point he’s way more likely to retire than return.
 
Yup, if you’re lucky, you end up with startup shares in a bunch of different companies and the ones that take off nets you a nice chunk of cash.

Silicon Valley has become nothing but a get rich quick scam. Everyone in it looking to get rich, real fast, and get out. Hardly anyone in SV focuses on long lasting visions or down the road. Again, SV is mostly just a scam and everyone’s trying to get their piece before getting caught. “Startup” in 2025 is just another word for money laundering in Silicon Valley
 
I can’t be the only one who is uncomfortable with the idea of OpenAI hardware being that integrated into my daily life.
 
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It's the AI space race right now. AI PhDs and programmers are commanding salaries that make all the other PhDs weep....and most pro athletes weep. Tesla needs them, Facebook needs them, Microsoft, Google, etc. There is probably not a company in the world that doesnt need them. So everyone is scrambling and so their will be churn.

It's the future and Apple is behind. I believe they can catch up but it's going to take a lot of money and focus. Hardware companies that forget their own software are in trouble. And this is the most important software since the internet.
 
Incremental Tim looked really old in the last keynote. He's getting tired re-painting Steve's old toys, and we're getting tired of buying them. Apple needs someone who is ready to make big leaps, not slow and steady creeps.

Apple's recorded Keynote feels so soulless and dead behind the eyes, which probably mirrors what the company is nowadays. It would take a monumental fall from grace for Apple to lose any footing though, in the same way Amazon, Google, Meta aren't going anywhere as humans are addicted and lazy.
 
Recent experience with Siri and Apple Intelligence reveals serious shortcomings that persist.

Viewing a video where an iPhone and Android phone placed side by side and asked the same question, revealed just how shockingly behind Apple is.

One wonders just how clueless Apple is about this massive failure. It’s hard to imagine it’s anything other than complacency if we take into consideration Apples record of success in other areas.
 
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Apple is losing a lot of employees to rivals. Hopefully that does not slow down the already delayed Apple Intelligence plans.
 
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