Jony Ive should be the CEO of Apple as far as I am concerned. Apple should buy OpenAI and set him up to become the eventual CEO. He is the one who embodied the magic of Jobs. There are a lot of smart people who can do Operations like what Cook has done, but there are very few people who can create unique products and designs like Ive. It would be a bit like a Jobs 2.0 story to have him come back via OpenAI just like Jobs came back from the acquisition of Next.
I feel like this is one of those things that sounds cool and exciting but if you actually think about it for more than two seconds, it would make no sense.
Johnny Ive was pretty much single-handedly responsible for the solid gold Watch and the major focus on fashion for the first generation, it was basically his passion project.
It’s also the aspect of the Apple Watch that pretty much went nowhere.
An Ive ran Apple would likely have a lot of that type of product, overly cool ideas that in the end, don’t end up actually having that much practicality.
The 2013 trashcan MacPro is another one, he actually designed a shiny red one for a charity auction because he thought that design was so cool, but the actual “product” wasn’t particularly well received by its target market.
When people talk about the collaboration between Jobs and Ive, this is usually what they mean.
If I am remembering the autobiography correctly, it took seven different designs for the iMac G3 before Steve saw the vision.
Jobs was good at helping the design team (Ive) along development, but he was also really good at telling them when what they were working on was complete crap that Apple could never sell.
Also as fun as a Jobsian “return to Apple” story is, the truth is that when he was fired from Apple he was 30 and when he returned he was 41.
Johnny Ive is 58 and he was already in his 50s when he left. At this point he’s way more likely to retire than return.