I am more convinced than ever that people’s eagerness to see Apple fail has robbed them of any ability to think critically whatsoever. 
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Report: Apple May Stop Producing Vision Pro by the End of 2024
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I love my vision pro.
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.
Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.
The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point. The Information says that Vision Pro suppliers have now produced enough components for between 500,000 to 600,000 headsets. Some factories suspended production of Vision Pro components as early as May based on Apple's weak sales forecasts, and warehouses remain filled with tens of thousands of undelivered parts.
Apple is said to have recently told Luxshare, a Chinese company that serves as the Vision Pro's assembler, that it may need to wind down production in November. Luxshare is currently making around 1,000 Vision Pro headsets per day, which is half that being produced at its peak. Apple will still be able to resume Vision Pro production if sales pick up since the production lines are not yet due to be dismantled.
Moreover, Apple has apparently suspended work on the second-generation Vision Pro for at least a year to focus on developing a lower-cost headset. Interestingly, Apple has told suppliers to prepare to build four million low-cost headsets over the entire lifespan of the future product. This is half the total number of Vision Pros that Apple told suppliers to produce, suggesting that sales expectations are even lower for the cheaper headset.
Although Apple's work on the second-generation Vision Pro has apparently stalled, there are some indications that the company could release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade. This would allow Apple to use up the considerable number of excess components in its supply chain.
Article Link: Report: Apple May Stop Producing Vision Pro by the End of 2024
It's quite clear that the majority of folks posting in this thread either did not read the article (or even the headline), or lack the critical thinking skills needed to understand what was actually written.I am more convinced than ever that people’s eagerness to see Apple fail has robbed them of any ability to think critically whatsoever.
Apple is one of the largest companies, in terms of valuation, on the planet. Getting to that point and remaining there for as long as they have is no accident.
Apparently, it's not unusual for very successful people and businesses have failures; and typically numerous ones. If AVP is indeed a failure, so be it. I have no doubt that Apple will learn from this experience, and grow from it. When I screw up, or overpay for something, or whatever, I consider it tuition - because I learn at least something of value from the experience.
It's interesting, and a bit sad, that more than a few people that post on MacRumors seem to revel in Apple's failures, whether perceived or actual, considering this is an Apple - centric site. And there seems to be more gratuitous negativity in the last few years. I'm not quite sure why that is.
Oh, and for the record, I don't own, nor have I demoed, an AVP. I may eventually demo one, out of curiosity, but the nearest Apple Store is an hour away.
AVP seems to have been released earlier than it should have been. Hard to say, really, but time will tell. However, I'm fairly optimistic about the potential uses it has, particularly in the medical, design, and even cartography fields, as the product line develops over the next few years.
In any case, I certainly don't plan on selling my APPL shares.
I'm sure not "reveling in it", but I am frustrated by the seemingly aimless direction of the products
Apple are doing a lot of "throwing stuff at the wall to see what sticks" while barely updating core products that folks would like to buy ... yesterday..
And the updates they are doing are often unbelievably "nothing" updates
(see AirPods Max and iPad Mini 7)
I wear monovision contacts — and the demo was beautiful. I didn’t have any problems, and I was concerned as to whether it would be an issue or not. Happy to say the experience was visually stunning.
I’m still in the camp that for me the value proposition is just not ’there.’ While the tech IS impressive, at this stage it is just too limited — from the extremely short battery life, small number of use cases (for me), the weight and heat (I didn‘t notice heat, but the demo was 30 minutes).
Also, I was surprised but pleased to see that Apple did overcome a very basic VR problem, the potential for motion sickness. I‘m very prone to experience it - even a short car ride can make me ill without extra air and cool and maybe shade.
So I did find the device to be impressive — but I do know myself well enough to know that I simply wouldn’t use it given the device limitations and physical attributes. So that would be $4K spent on something which would gather dust on my bookcase.
I do think that there could be a future for this type of of computing/AR/VR glasses with sound and streaming…but I would really want something that looked more like eye glasses. And I know that the ‘glasses’ types of AR out there have really different/lesser specifications and capabilities. But I do think that is what is realistic at our current stage of tech development. Not to mention the social-isolation factor which this type of interface brings to the wearer. We are already so disconnected from other people!
I have to say that I never understood the appeal of a CAR to Apple. I mean, just WHY? The fact that ONE tech company has had some small success in the electric car market—which is still TINY compared to the overall car market—does not mean this is replicable for any other company.
There’s simply too much, too many areas in which Apple has no experience nor instituational orientation to overcome in a way that couldn’t have been done better as a joint venture with an actual car maker. I know that even the idea of cooperation (loss of control!) with another company is anathema to Apple…but if they really wanted to change the car market, they should have allied with a traditional or up-and-coming car maker.
Apple has definitely reached the point in its history where I believe there truly is a degree of arrogance (even if justified in some areas) as well as a lack of real understanding of these other areas especially as it concerns price for what is a non-essential and uncompelling device market (VR/AR). I do think that someday the market will exist, but the tech and production/pricing would both need to dramatically improve.
Putting aside the drama, I agree with you that Apple could tighten up on its software and hardware updates. I’m quite satisfied with the Apple products I own and use, including my Watch, but it seems that major system updates have more frequently been less than well-executed. As for hardware updates, the M4 iPad Pro is a beast, but iPadOS can’t take advantage of it. It seems like a waste.
I’d like to see Apple spend more effort in improving its existing product line, and less effort trying to come up with the next ‘great’ thing.
To expand on my earlier post, here's what I realised about the original article. It's pure clickbait.
1) Apple isn't planning to scrap the Vision Pro as a product category anytime soon (or at least, it's not made known publicly). They have also been very tight-lipped about Vision Pro sales and revenue. What's happening as a result of this lack of disclosure is that misinformation and rumours are rife.
2) Second, I maintain that supply chain leaks simply don't paint an accurate picture of how well or poorly a product is doing, sales-wise. I go back to the parable of the elephant and 4 blind men. Each individual supplier just doesn't have enough visibility overall.
3) Third, remember that reports of Vision Pro sales early on was influenced by rumours of supply contraints. Now, if supply has caught up, it is not unreasonable for Apple to order less parts in order to match supply with demand. Unfortunately, a more neutral title like "Vision Pro supply catches up to demand" simply wouldn't gain the same traction as a more sensationalist title like "Apple is going to scrap the vision pro due to poor sales".
It's a nothingburger.
Whatever the misgivings and dislike of Apple, is it too much to expect of the members here to evaluate Apple in a more objective light? Maybe the Vision Pro will fail, maybe it won't, but cheering over an obviously inaccurate report just says more about your lack of maturity than it does about any failings Apple may have as a company.
1) Apple isn't planning to scrap the Vision Pro as a product category anytime soon (or at least, it's not made known publicly). They have also been very tight-lipped about Vision Pro sales and revenue. What's happening as a result of this lack of disclosure is that misinformation and rumours are rife.
2) Second, I maintain that supply chain leaks simply don't paint an accurate picture of how well or poorly a product is doing, sales-wise. I go back to the parable of the elephant and 4 blind men. Each individual supplier just doesn't have enough visibility overall.
3) Third, remember that reports of Vision Pro sales early on was influenced by rumours of supply contraints. Now, if supply has caught up, it is not unreasonable for Apple to order less parts in order to match supply with demand. Unfortunately, a more neutral title like "Vision Pro supply catches up to demand" simply wouldn't gain the same traction as a more sensationalist title like "Apple is going to scrap the vision pro due to poor sales".
It's a nothingburger.
Whatever the misgivings and dislike of Apple, is it too much to expect of the members here to evaluate Apple in a more objective light? Maybe the Vision Pro will fail, maybe it won't, but cheering over an obviously inaccurate report just says more about your lack of maturity than it does about any failings Apple may have as a company.
The only surprise here is that Apple did not cancel AVP production sooner.
We are simply in the early adopter phase of the vision pro. That said, comments like this show a complete lack of understanding as to how Apple operates. For an Apple product to receive the green light to make it to market, Apple would have already applied its focus mantra. Once launched, the product iteration process kicks into high gear. The final form of the AVP may look nothing like its current incarnation, but it's not going anywhere.
Apple has clearly positioned Apple Vision Pro and Apple Intelligence as fitting within such a framework. Over the next five to ten years, I expect both products are going to keep Apple very busy (which again, may mean less attention on the iPad, but it is what it is).
Admittedly, apps are still lacking, and there is no easy way to share spatial content for consumption. In the future, such infrastructure won't even be thought about. Instead, it will just be a given that Vision Pro users can share spatial videos, and one day even Apple Immersive Video, with others.
Apple can afford to wait, as can I. I am not going anywhere either.
Hard disagree. Almost no one with one of these is still using it often. OS 2.0 fixed problems but there is no App Store story for developers because the revenue isn’t there.
I want AR to succeed but Apple launched a VR Dev Kit with a polished exterior to consumers at an exorbitant price, has poorly supported it with content, hasn’t seriously engaged developers outside of this past month (like, perhaps paying them directly to make apps), and there is no real ecosystem.
A second generation will probably only work if they cave and make hand controllers which Apple has no demonstrated ability to do, prices it low, and targets gaming. If they don’t do that I fear this entire product line is dead because we’re at least 5 years from the technology to get AR where it needs to be, unless they’re sitting on a ridiculous pile of R&D and patents we haven’t seen which I highly doubt.
VR does not have mass market appeal, full stop. AR can if they position themselves correctly but the hardware is vapor right now. I’d probably get a second gen Vision Pro (not with cut down features except eyesight which is ridiculous) if it did some of these things and was lighter, but I don’t think anyone with extensive experience in VR really thought they would succeed out of the gate, despite the hype. I’ve owned 4+ VR headsets and was an early participant in the developer ecosystem over a decade ago so I know what I’m talking about to at least some degree.
I don’t delight in this, I question what the hell is going on when your development team didn’t want to launch the product and your CEO forced it out into the world without follow-through support. It’s not a $500 iPad or a $350 watch new product getting off the ground, it’s four thousand dollars and it’s gathering dust for almost every owner.
They need to pour a ton of effort into this to make it stick and I haven’t seen any indication of that outside of the single meeting with developers reported recently, which is a start but a very late one. Apple also has a terrible track record directly supporting third party developers, Apple Arcade had a ton of issues post-launch year and there are numerous stories about participants being frustrated with Apple’s changing terms and conditions, payouts, and support. And that was on a very well established platform.
Things need to change, and they can, but it’s possible fresh leadership is necessary. One of the leads just retired so that’s a good sign.
…
[removed an enormous rant about Apple Intelligence because I’ll probably post it somewhere else]
We have a long way to go and I agree with you that a lot of time over the next 10 years is going to be eaten up by these technologies, for better or worse.
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Watching movies is better done on a laptop or desktop?
Sorry, I know everyone has their own opinion and I can understand those preferring a home theatre, especially for group viewing, but pitching a laptop as a prime movie viewing device is just a strange take.
Beyond the virtual “large” screen the headset provides, some of us are also fans of 3D movies and headsets are actually extremely effective as delivery devices for those.
As for those other use cases, I agree that software almost always runs more naturally on the computer for which it was designed. It will likely take a few years to see if anyone even can come up with software designs that utilizes a VR interface in a way that makes it more effective for any existing type of software. 3D modelling and VR video editing seem the most likely candidates for improvement.
Without a redesign, the other examples you gave do have potential to be “better” on a VR headset at the point where the headset has shrunk enough to be much more portable than the other devices.
The Mac Portable was largely a failure and was terrible for watching movies, yet the MacBook Pro is now apparently a prime movie device. Fortunately social media wasn’t around in 1989 to tell Apple to stop at the Mac Portable.
I get the AirPods Max complaint, but as a mini 5 owner, the mini 7 upgrade actually seems quite a decent upgrade over the 6, enough so that I am thinking of upgrading. What features were you hoping for?
Nor have you ever won a million dollars, but I bet you know you’d like that. All of which is as irrelevant as your uninformed opinion on how it might feel to do so. How many surgeries have you performed on people? Sometimes there is no substitute for experience. But go on thinking you don’t need experience.
A MUCH better screen
For me iPads are all about the screen and the mini 6/7 have the worst screen quality experience of any new product Apple sells.
I don’t know what it is about the panels they’ve chosen, but when I go compare all the products at any store, side-by-side, everything looks better than the mini panel, which is unchanged in any meaningful way on the quality front.
Any other specs or details aside, it just appears to be a lower quality IPS panel
Your signature shows you own an iPad Pro. You could have bought an Android tablet for far less cash. Did anyone question if you were in your right mind?
Reality is it's not about you, the mini is about convenience, small size, and not about the perfect screen. OLED with its dark blacks is great to be sure for movies, but the mini is not about movies. It's about reading email (OLED no real benefit there), reading books (ditto), web sites (ditto), and other text consumption. If you want the optimal movie experience you want a BIGGER screen (physic matters), with optimal sound experience (again physics matters). For a lot of private consumers, the mini is a second iPad (I realize its not for you given your frugal spending habits), and so screen is NOT the make or break but cost is, and for the commercial consumer (kiosks, panels, etc) low cost is the factor and OLED doesn't make sense. The current mini is about constraining costs and providing a good experience for why MOST people buy it.
I appreciate you want something else. But life is about accepting reality is as it is, not about what we wish. Apple makes the mini to address the larger market, not the 'I would buy it except...' crowd. It's great you like your mini 5, but to continue berate Apple for addressing a larger crowd is just noise.
I knew this would be a flop from the start. The apple vision pro is a satanic dystopian and orwellian nightmare.
If you are going to push it out to those extremes you should also include social media in that hand basket, yet here we are.
I’ve had one for a few months. Love it, especially the immersive content. I basically use it every time a new immersive content piece comes out. They need to ramp that up, more people have to be able to make this content outside Apple itself, even if they curate it at first.
I also particularly loved the Lego Builder’s Journey game.
I have not had the comfort issue others have had..
My biggest issues with the hardware are the glare on the lenses, which causes a weird halo effect especially when the screens are very dark with some bright bits (like a moon at night or something), and the fact that the virtual display needs to be so close to the computer to work.
I’m glad i bought it and I hope the product line continues.
Everyone who i’ve had try it has been blown away.
I also particularly loved the Lego Builder’s Journey game.
I have not had the comfort issue others have had..
My biggest issues with the hardware are the glare on the lenses, which causes a weird halo effect especially when the screens are very dark with some bright bits (like a moon at night or something), and the fact that the virtual display needs to be so close to the computer to work.
I’m glad i bought it and I hope the product line continues.
Everyone who i’ve had try it has been blown away.
Every time I saw one of Apple's promotional ads for the thing I was constantly reminded of the Red Dwarf episode Gunmen Of The Apocalypse from 1993 and how we laughed at the ridiculousness of the idea.
It's like, there comes a time when people earning huge amounts of money become so disconnected from most people's reality that they can't see the faults in their ideas, even though to the rest of us these faults are as obvious as the visor on their faces.
It's like, there comes a time when people earning huge amounts of money become so disconnected from most people's reality that they can't see the faults in their ideas, even though to the rest of us these faults are as obvious as the visor on their faces.
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The best diagnosis I have read.