Report: Apple May Stop Producing Vision Pro by the End of 2024

MacRumors said:


Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.

apple-vision-pro-orange.jpg

Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.

The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point. The Information says that Vision Pro suppliers have now produced enough components for between 500,000 to 600,000 headsets. Some factories suspended production of Vision Pro components as early as May based on Apple's weak sales forecasts, and warehouses remain filled with tens of thousands of undelivered parts.

Apple is said to have recently told Luxshare, a Chinese company that serves as the Vision Pro's assembler, that it may need to wind down production in November. Luxshare is currently making around 1,000 Vision Pro headsets per day, which is half that being produced at its peak. Apple will still be able to resume Vision Pro production if sales pick up since the production lines are not yet due to be dismantled.

Moreover, Apple has apparently suspended work on the second-generation Vision Pro for at least a year to focus on developing a lower-cost headset. Interestingly, Apple has told suppliers to prepare to build four million low-cost headsets over the entire lifespan of the future product. This is half the total number of Vision Pros that Apple told suppliers to produce, suggesting that sales expectations are even lower for the cheaper headset.

Although Apple's work on the second-generation Vision Pro has apparently stalled, there are some indications that the company could release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade. This would allow Apple to use up the considerable number of excess components in its supply chain.

Article Link: Report: Apple May Stop Producing Vision Pro by the End of 2024
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May. Or may not. Really?
 
thewiccaman said:
When compared to the price of the Meta device, who in their right mind would even consider buying one?
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As far as price is concerned, a similar question could've been asked about the original Macintosh in 1984. When compared to the price of Atari and Commodore computers, who in their right mind would even consider buying a Macintosh?

However, not everything is just about the price.
 
I think the biggest turn off is the design, and the price as a close second.
Somehow the AVP just look stupid, especially when the user is walking around with it. They could’ve made it more like trendy ski goggles, which look good even when oversized.

IMG_0057.jpeg
 
If Apple stops selling this, and does not follow up with a newer model, for sure there will be unopened models available in sites like Amazon, ebay, but higher prices than Apple...
 
Rychiar said:
I don't understand what these inconveniences are? I bought a quest a year and a half ago and used it every day for either exercise or gaming. I bought a vision pro in February and used it every day since for watching tv and movies. I've never been more excited about technology since the first iPhone than using these devices. VR has been a dream since I was a kid
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I think it was for a lot of kids but then those kids grew up (no offense) and values changed big time. Your average person isn’t playing video games or watching movies enough to warrant such a thing let alone to even want to bother wearing such a big device. Outside of some few use cases you’re expected to be using it while interacting with other people. As another commenter said it’s very dystopian and this at a time when many people are wanting to limit their screen time (many of us have some level of addiction at this point) and rediscover the joys of interacting with your environment and other humans without any tech in the middle.
 
Zzz
outlawarth said:
It's ironic how misguided some of the iFaithful were trying to equate this disaster to the launch of the original iPhone. Saying illogical things such as: "nobody liked the iPhone... it was missing features, etc."

In fact, the Vision Pro's development, launch and subsequent attempt at sales were nothing like the original iPhone. Stop the nonsense.
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They’re actually quite active on the forum.

Would be nice for them to say

I
Was
Wrong.
 
“The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point.”

Whereby “the high price point” is a cause and “insufficient content” - an effect.
 
Why am I not surprised … we don’t need a Vision Pro … I want Xreal like glasses powered by Apple for my eco system … I feel sorry for the ones that splashed 3500 on a vanity project. Hopefully they will come up with something useful for everyone …
 
terminator-jq said:
As both a Vision Pro owner and as a developer, this is actually a good move by Apple. Tim said himself, the Vision Pro is not a mass market device which is something we have known since the beginning (and was even more obvious once they revealed the price).

There’s 3 pillars to the Vision Pro that Apple must get right:

1. Price

2. Comfort

3. Use case
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As a fellow AVP owner, I want to thank you for one of the only sensible posts in this thread. I use mine 4-6 hrs a day for work, and it has been a gamechanger. The only folks that gripe about it are the ones that don't own one. Steve Jobs had mentioned wanting to create "headphones for the eyes" before he passed away - with the AVP, you can see where this is going. Also, while it may be 1/10 of the cost, the Q3 is a toy compared to the AVP (I have both); comparisons between the two are understandable but completely pointless.

But most of all, I love all of the non-owners in this thread making comments about how this is "the end of Tim Cook" or "Apple is doomed" or "Nobody wants to wear this on their face" or similar. It's really cute how your comments-section business acumen is apparently light years beyond that of the leaders of a multi-trillion-dollar company and their voluminous data and decade-long planning cycle.

If only Apple would let you guys run the show, huh?
 
iMac The Knife said:
I understand what you are saying. I owned Google Glass, which was an amazing HUD device for its time. Most people don't realize how incredible it was to use a heads up display in the form factor of GG on a daily basis. While it wasn't quite AR, it would do things like translate a menu from French to English by overlaying the English text over the French text in real time. That was mind blowing in 2014, let me tell you. Until something similar to the AVP comes in a similar form factor like Google Glass, it is a hard pass for me personally.
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I dont really understand why tech enthusiasts nowadays can’t put up with things that aren’t perfectly mobile etc

I find it odd that we’ve come from mainframes and ultra heavy laptops that lasted about 10 minutes but cost 10,000 dollars yet we moan about the AVP.

I’m baffled by the indifference tbh.

Tech never used to be like this. People were wowed by stuff and bought it if they could afford it. Whether that’s OLED tv’s, or whatever. But tech enthusiast never attacked the products like they do now.

It’s just so weird. People nowadays would rather things not exist than to see any progress. I welcome all progress. To me that’s what tech is. The constant progression of humanity.
 
It’s a great device. Just expensive. A lot of cheerleading for its downfall from people who won’t stomach the price.

One area it has disappointed it’s in health. The Information also (wrongly, so far) reported that Apple was planning to deliver fitness content for Vision Pro and that this would be a focus.

People spend a lot of money on health products, like Pelaton. Meta bought the #1 vr exercise app, a move considered dangerous enough to get the FTC to (fail to) attempt to block the sale.

Where is Fitness+ in the Vision Pro. I warrant the device is heavy and it would probably get a lot of flack for that—but it seems a huge miss that this aspect of the device failed to move forward.
 
lenningj said:
short lived ;/ how long before they disappear from the retail store display
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Apples goal all along was to test out the market. They’ve had the data all along on the VR market. It will be in more hands once they lower the price. The device has very high potential as a on the go mobile media powerhouse. I think once the price lowers significantly and the physical form factor gets less bulky then this could be a wearable hit like the Apple Watch and AirPods.

I don’t know what Apples plans are for the Apple Glasses 👓 but if they can get the Vision Pro goggles 🥽 as small form factor like the glasses then more people wouldn’t mind wearing them because of the light weight and people have been complaining about the heavy weight of the vision pro.
 
MacRumors said:
Interestingly, Apple has told suppliers to prepare to build four million low-cost headsets over the entire lifespan of the future product. This is half the total number of Vision Pros that Apple told suppliers to produce, suggesting that sales expectations are even lower for the cheaper headset.
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This is really the most telling. Apple expects the Apple Vision (not Pro) to sell worse despite being more affordable. Seems they don't think it has mass appeal at this point.
 
twolf2919 said:
Some things you don't have to actually do/try to be able to form an opinion. E.g. I don't have to go to Antarctica to know I'll hate it there.
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You'll never know until you try it though. You could fall in love with the penguins and polar bears there.
 
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