I was in the cellular business 2+ decades... many years helping to launch the iPhone for one of the big 3 carriers. I recall RIM/BlackBerry doing something similar at some point (I think it was the device numbering convention) and other OEMs such as Samsung as well (I think they skipped the Note 6 for some reason). At the end of the day it doesn't really matter as it is all marketing. People go on said website (Apple or carrier) and click buy on the landing page. As funny and crazy as it is to people like us, who visit this site and keep up with technology news/rumors, it's just marketing for the masses.
On the launch change, that is interesting. Apple is predictable in terms of the time table each year. It will be interesting to see this transition from a Sept launch or simply launching higher end devices in that time period. Only time will tell if this is actually true.
On the launch change, that is interesting. Apple is predictable in terms of the time table each year. It will be interesting to see this transition from a Sept launch or simply launching higher end devices in that time period. Only time will tell if this is actually true.