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While chirp reports are interesting, the data is generated by customer surveys not manufacturer or distributor sales data. So take the results with a grain of salt
 
Exactly. IMHO, they're $100 off the sweet spot. I'd like to see SE start at $149 for GPS and $199 for GPS + Cellular.
IMHO you have no idea what a sweet spot would be other than you want cheap. Apple doesn’t do cheap. Never has and hopefully never will. Why sully the brand with cheap junk and fewer features just to satisfy a market where margins and profit are almost nonexistent? Let the gutter dwellers like Samsung and Huawei do that.
 
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Apple needs to get the SE to $199 at retail. And I suspect they will next month.

As for my Ultra, I love it, but it really would benefit from a weight loss and I'd be open to a non-Ultra Apple Watch if Apple ever brings the sapphire display to the 'regular' Apple Watch (which they should have already done by now).
 
Probably because it's the only one where the battery might last long enough to use for logging a days mountain bike riding in places with crap cellular without taking your phone? I'd be tempted by an ultra next time. Why? Because after you've had it a year a regular one won't even last a day if you do a few hours exercise so the heart monitor is going full rate.
Im running a series 6 still and after an hour long workout I'll maybe lose 10%. Not sure how yours is so bad. If i forget to put it on the charger ill wake up between 30-40% battery life. I also do not use LTE, wifi only. Maybe your poor service signal is draining your watch as well
 
Im running a series 6 still and after an hour long workout I'll maybe lose 10%. Not sure how yours is so bad. If i forget to put it on the charger ill wake up between 30-40% battery life. I also do not use LTE, wifi only. Maybe your poor service signal is draining your watch as well

Same here; I do an hour or longer GPS-tracked trail runs regularly, without my phone, plus an hour of climbing or yoga daily, and I still go to bed with 20-30% battery. I charge at night.

I don't have the cell version as I like being disconnected when I leave my phone behind, so maybe that's it. There is no cell service where I regularly run anyway.
 
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I'm probably going back to Garmin. I've had an Apple Watch since the 3, but I don't use any of the Apple features and the Ultra is just too big for my taste. All notifications are disabled, I don't use Apple Pay (on my watch) and don't take calls on it, so it doesn't offer anything over Garmin. I've even turned off AOD.

I've also absolutely beat my 6 to death. It's scratched to hell and back, mostly from rock climbing, so another regular sized Apple Watch is out of the question.
Just an FYI, my Garmin Venu 1 has NFC payments (“Garmin Pay”), and can display notifications, including text from messages. However, I cannot reply on the watch or take calls there (the current one does, functioning somewhat like a Bluetooth speaker). I know you’re not interested in those features, but I wanted to clarify for others.
 
I’ve seen enough. Apple needs to buy Garmin.
I'd much rather see Apple compete with Garmin so both product lines can improve.

I use both Garmin and Apple. Garmin for exercise and Apple for a smartwatch. There's surprisingly little overlap and if you're a user who wants both feature sets then either choice alone is going to leave you disappointed.

I'm not recommending using both -- it's dorky and a total hassle. But it's the only way to get the best of both worlds currently.
 
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Apple needs to get the SE to $199 at retail. And I suspect they will next month.

As for my Ultra, I love it, but it really would benefit from a weight loss and I'd be open to a non-Ultra Apple Watch if Apple ever brings the sapphire display to the 'regular' Apple Watch (which they should have already done by now).
Apple sets a higher starting price knowing 3rd party retailers will offer lower sales prices at some point. You can find various SE models for under $200 right now on Amazon
 
Unsurprising, I have heard that many rich people just buy the most expensive variant.

Since that is their targeted customer base, it makes even more sense.
 
I'm planning to get the next SE with the rumored plastic casing if it's under $300 CAD. I don't care about the nice to have features, I just want a good enough watch to stave off phone and computer addiction.
 
I value the pro features on iPhone and iPad. I don’t need a watch that lasts longer than my series 9 and I find the Ultra ugly so no point in paying for it. In other words this finding isn’t surprising to me.
 
Just an FYI, my Garmin Venu 1 has NFC payments (“Garmin Pay”), and can display notifications, including text from messages. However, I cannot reply on the watch or take calls there (the current one does, functioning somewhat like a Bluetooth speaker). I know you’re not interested in those features, but I wanted to clarify for others.
Thanks for that info. I was intimidated by the complexity of the line-up when I looked last year to see what the fuss was about, but didn't see the point in studying since I'm very content with an Apple Watch. It's nice that-- aside from having cellular or not--it's actually easy to shop for Apple Watch knowing that-- like iPhone and iPad--all the models essentially do the same things.
 
Apple sets a higher starting price knowing 3rd party retailers will offer lower sales prices at some point. You can find various SE models for under $200 right now on Amazon
Doesn’t matter. I think Apple will aim for the $199 price point at their own retail pricing next month with the SE update.
 
The Apple Watch Ultra and Ultra 2, which represent the high-end segment of the lineup, contributed 20% of total sales. Despite their advanced features and premium positioning, the Ultra models have a smaller market share compared to the high-end variants of other Apple products like the iPhone and iPad. For instance, premium models in these categories typically account for a quarter or more of total sales. The CIRP report indicates that the Ultra 2 had a slightly higher share than the original Ultra during the June 2024 quarter.

The Apple Watch SE held a 12% market share. This model continues to attract buyers who are looking for a more affordable entry point into the Apple Watch, yet its market presence is significantly smaller than that of the higher end models. The Nike-branded version of the Apple Watch, which is essentially a variant of the Series 8 and 9, accounted for a modest 5% of the market.

Makes sense.... AWU's features aren't things most people need where with Pro iPhones everyone wants a better camera if they can afford it. Then the SE watches lack critical features that mostly everyone does want particularly heart related... SE literally is a pulse device and nothing more... and when you consider that third party retailers often have the Series 9 on sale for $30-$40 more than the SE, why would you buy it?
 
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The SE's value proposition is off: it is not cheap enough to compete with the bottom; expensive enough people would prefer the features in the general consumer (now mid-tier) offering.

At this juncture, for many of Apple's products they offer something at a price point because the board wants to see it but it practically only exists to stair-step you up the lineup to spend as much money as possible.
That's exactly it and is also the case for the last two iPhones SE:

Getting this year's or last year's "World's most efficient" SiP or SoC in an Apple device that costs half or a third of the mid-tier and high-end counterparts isn't really a good deal when every other spec or feature is outdated or of a drastically lower quality.

My first Watch was an SE and I was fine with it for a few days. But without fast-charging and Apple Watch's almost-but-not-quite-all-day battery life, I eventually cave in, returned the SE and got an S8.

And although S8 isn't much of an upgrade over S6 and S7, there's a night and day difference on every parameter between it and Watch SE (2nd Gen.).

Some $300-$500 isn't a large amount of money. But when considering value/$ $249 for Watch SE is very expensive by comparison to the $399 S9 or $799 Ultra 2.
 
When I look at the results, I see that the SE is more popular than the most recent Ultra. Same data, different angle, different conclusion.

Some people apparently do want the Ultra, but get the previous one. Because of cost I would think?
Maybe this means a lot of people bought the Ultra 1 when it came out, and not as many have upgraded to the Ultra 2.
 
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My 12 year old is not ready for a phone, trying to stave off social media addiction. The cellular Apple Watch SE 2 w/standalone cellular plan and Apple Watch Family Setup has been awesome for staying just connected enough.
We just ordered one for our 11 year old. (got lost at an event for over an hour and we all freaked out)
 
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I'm still hoping for a self winding Apple Watch, like a Seiko Kinetic.
No charging anymore, Apple Watch always on for every night sleep tracking and more.
🙄
 
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