Report: Apple Watch Ultra More Popular Than Apple Watch SE

[BornAgainMac]

Upgraded from a SE. I sleep with my Ultra 2. The battery is so good that I don't worry about it anymore. Maybe if I had it in the mountains and I was lost, I probably would worry about battery levels. It was worth the extra money over the SE just for the battery alone.

 

[Jashar7]

Their greatest new product in years. As perfect as I remember any product they have ever announced.

It’s a incredible watch tho you can’t deny it it’s worth it!

 

[kiv.atso]

My Apple Watch Ultra doesn’t feel so ultra when it takes ages to load maps on WiFi let alone cellular. I’m not sure it’s worth upgrading in the nearest future unless there are major changes in operating system and functionality. But I won’t hold my breath

 

[wdfly]

It would be interesting to see how the sales figures would change if the SE had an always-on screen. I think that's probably what puts a lot of people off as it's an obvious sign of having the cheaper model.

I turn mine off to gain 30-50% longer battery life

 

[Razorpit]

Upgraded from a SE. I sleep with my Ultra 2. The battery is so good that I don't worry about it anymore. Maybe if I had it in the mountains and I was lost, I probably would worry about battery levels. It was worth the extra money over the SE just for the battery alone.

I sleep with my 6, but I do have to be vigilant with charging it at some point in the day. Usually 30 minutes in the morning while I'm in that routing and another 30-40 during dinner are good enough. That said I'm planning on getting an Ultra 3 if it checks enough boxes for me. If not I'll hold on to the 6 for another year.

 

[Artemis70]

Maybe this means a lot of people bought the Ultra 1 when it came out, and not as many have upgraded to the Ultra 2.

These are the sales for one quarter, right? Not historic sales.

 

[MattBoi]

The Apple Watch Ultra is considerably more popular than the entry-level Apple Watch SE despite its high price point, according to a new report from Consumer Intelligence Research Partners (CIRP).

The report provides a detailed look at how the various Apple Watch models are performing in the market. Apple Watch Series 9, introduced in September 2023 alongside the iPhone 15 lineup, is the most popular model in the lineup as of the June 2024 quarter. It captured 43% of total Apple Watch sales in the United States, making it the top choice among customers. The Series 8, which Apple no longer sells directly but is still available through various retailers, followed with a 19% share. Combined, these two models accounted for nearly two-thirds of all Apple Watch sales during the period.

The Apple Watch Ultra and Ultra 2, which represent the high-end segment of the lineup, contributed 20% of total sales. Despite their advanced features and premium positioning, the Ultra models have a smaller market share compared to the high-end variants of other Apple products like the iPhone and iPad. For instance, premium models in these categories typically account for a quarter or more of total sales. The CIRP report indicates that the Ultra 2 had a slightly higher share than the original Ultra during the June 2024 quarter.

The Apple Watch SE held a 12% market share. This model continues to attract buyers who are looking for a more affordable entry point into the Apple Watch, yet its market presence is significantly smaller than that of the higher end models. The Nike-branded version of the Apple Watch, which is essentially a variant of the Series 8 and 9, accounted for a modest 5% of the market.

Apple's strategy of offering a range of models at different price points appears to mirror its approach with the iPhone and iPad. However, there are some notable differences in consumer behavior across these product lines. While the premium models of iPhone and iPad often capture a larger share of sales, the Apple Watch lineup sees stronger performance in its mid-range models. The CIRP report suggests that the Series 8 and Series 9, positioned as a mid-tier option in terms of pricing and features, is particularly attractive to consumers, while the Ultra models, despite their higher price and more advanced capabilities, appeal to a smaller segment of the market. The low-cost Apple Watch SE and Nike models appeal to an even smaller segment of the market.

Article Link: Report: Apple Watch Ultra More Popular Than Apple Watch SE

It is most likely the new Apple Watch SE will come out in march along with a new iPhone SE