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OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling.

OpenAI-vs-Apple-Feature-scaled.jpg

Apple sued OpenAI last week, accusing the company of pushing former employees, and even people it was trying to recruit, to hand over details on unreleased products. The suit also claims OpenAI coached new hires on how to dodge Apple's exit-interview security checks using a document tied to former iPhone design chief Tang Tan. Apple is asking the court to order OpenAI to stop the alleged conduct, destroy any proprietary material it obtained, and pay damages.

A courtroom resolution could take years, Gurman says, but he argues the suit is doing damage now, squeezing OpenAI's ability to recruit and creating drag on its device work long before a judge weighs in. OpenAI has declined to discuss its hardware roadmap directly, though in response to the suit the company said it has "no interest in other companies' trade secrets" and remains focused on its own technology.

The scale of the talent drain is a major part of why this matters to Apple. More than 400 former Apple employees now work at OpenAI, including former Apple design chief Jony Ive, and Gurman says the company poached so heavily from Apple's iPhone product design group specifically that Apple had to rebuild parts of the team. Apple has responded with bigger retention bonuses and executives personally working to keep engineers from leaving.

The trade secret situation has apparently become one of Apple's biggest internal concerns of the past several months, ranking alongside tariff exposure and the ongoing memory chip shortage. In its own court filing, Apple frames the case as narrowly about trade secrets and describes OpenAI's hardware business as still nascent, arguing that discovery is needed to expose "the pervasive theft of Apple's trade secrets."

The lawsuit is said to already be reshaping OpenAI's hiring, independent of anything a court eventually decides. Apple employees weighing a move to OpenAI may now think twice given the added scrutiny, and even interviewing there could draw attention from Apple's security team, which could keep more engineers at Apple and slow the flow of institutional knowledge to OpenAI.

Former Apple employees are likely to grow more guarded about discussing prior work, with managers avoiding technical questions that risk touching Apple's confidential information. New legal reviews, tighter internal controls, and compliance training could pull engineers away from actual development, while senior OpenAI leadership spends time on discovery and depositions.

Given Apple's leverage over Asia's consumer electronics manufacturers, suppliers may be reluctant to deepen ties with OpenAI for fear of jeopardizing bigger, longer-standing relationships with Apple or getting pulled into the litigation themselves.

Bloomberg Intelligence wrote that "Apple is likely to secure targeted preliminary relief tied to OpenAI's device effort." Any such order would likely require disputed materials to be isolated, evidence preserved, and compliance certified, which could slow OpenAI's hardware plans further. In the longer term, if Apple can prove its trade secrets made it into OpenAI's products, OpenAI could be forced to redesign them.

Regardless, a person familiar with OpenAI's plans told Gurman the company still expects to announce its first hardware product this year and release it in 2027, though that could shift as OpenAI reviews Apple's claims. That device is reportedly far along, but building out a wider family of products, the kind Bloomberg previously described as central to OpenAI's device ambitions, will likely get harder. OpenAI has reportedly explored categories including smart speakers and wearables with an iPhone-style device as the eventual goal, but a simpler, non-phone product is expected to ship first.

Article Link: Report: Apple's OpenAI Lawsuit Threatens iPhone Rival Plans
 
I remember when Steve Jobs originally founded NeXT, he had to sign an agreement with Apple where Apple was allowed to review NeXT’s prototypes to ensure they weren’t infringing on any of Apple’s patents.

Jobs would probably be spinning in his grave if he found out Jony Ive is in cahoots with a company that’s now brazenly committing corporate espionage against Apple.
 
I don't understand the "iPhone rival" label.

To be an iPhone rival, you need to invent an operating system better than iOS, and then an entire supporting ecosystem of devices and operating systems and cloud services and content.

The hardware is the absolute least of it. Building another generic slab and slapping Android on it is just another entry in the vast sea of Android crap.
 
I don't understand the "iPhone rival" label.

To be an iPhone rival, you need to invent an operating system better than iOS, and then an entire supporting ecosystem of devices and operating systems and cloud services and content.

The hardware is the absolute least of it. Building another generic slab and slapping Android on it is just another entry in the vast sea of Android crap.
This is how "media" distorts reality.
 
It sounds like these engineers are worth a lot more than what Apple is willing to pay them. Maybe they need to reprioritize their assets before they let the investors squeeze every last drop of profit out of their payroll budget.
 
I don't understand the "iPhone rival" label.

To be an iPhone rival, you need to invent an operating system better than iOS, and then an entire supporting ecosystem of devices and operating systems and cloud services and content.

The hardware is the absolute least of it. Building another generic slab and slapping Android on it is just another entry in the vast sea of Android crap.
You would think with OpenAI's insane cap ex, they would be looking to markets they have a shot in like Government or Research. To waste any time and money on the consumer market is insanely stupid. They have already lost out to Anthropic on the consumer coding side and now with Apple and Google launching competent AI systems on their devices OpenAI stands no shot, nor does Meta or xAI.

You cannot compete with devices that already have all of our content to make using AI actually useful. Regardless of your opinions on AI, context aware is significantly better than a Chatbot on browser page. And thats before we even begin to talk about privacy.
 
They have already lost out to Anthropic on the consumer coding side
You must not be up to date, because they just released GPT 5.6 and not only is it better than Opus 4.8, but it is 5x more efficient than Fable, and Anthropic is scrambling right now by giving out more and more bonus usage until they can get a comparable offering out.

Unlike others I'm more than happy with Opus right now and don't do this cancel/subscribe dance that some do. But it is interesting to watch. No one has pulled that far ahead.
 
Apple is afraid new Open AI device might threaten their dominance? Now I’m listening. I was very uninterested in this anticipated device but now I think it is going to be much more significant than anything we have seen since 2007
 
It sounds like these engineers are worth a lot more than what Apple is willing to pay them. Maybe they need to reprioritize their assets before they let the investors squeeze every last drop of profit out of their payroll budget.
They are not worth more to Apple, they are worth more to OpenAI, because they have Apple IP knowledge. OpenAI is willing to pay more because they think they will get information about apple products, Apple already has this information, so they aren’t worth as much to Apple.
 
I don't understand the "iPhone rival" label.

To be an iPhone rival, you need to invent an operating system better than iOS, and then an entire supporting ecosystem of devices and operating systems and cloud services and content.

The hardware is the absolute least of it. Building another generic slab and slapping Android on it is just another entry in the vast sea of Android crap.

This is always my concern when someone talks about doing everything in the “cloud.” There’s always got to be some hardware at some point to access it, and it’s gotta run something, and there are only so many options.

At this point, I don’t trust Altman’s software or Jony’s hardware, so I don’t expect much to come of what so far has just been a bunch of very cringey pictures and nonsense words.
 
So there will be a countersuit from Apple employees about restricting their ability to be hired anywhere if this is true. They've already lost once doing this, so I don't see this working in Apple's favor.

To my knowledge (I haven’t finished reading the affidavit), that’s not what Apple is arguing. Apple doesn’t want those other companies to get Apple’s intellectual property and trade secrets when hiring those employees.

To put it another way, you as a baker can go work for another bakery but you can’t take the sourdough starter or any recipes with you.
 
This is always my concern when someone talks about doing everything in the “cloud.” There’s always got to be some hardware at some point to access it, and it’s gotta run something, and there are only so many options.

At this point, I don’t trust Altman’s software or Jony’s hardware, so I don’t expect much to come of what so far has just been a bunch of very cringey pictures and nonsense words.
Ive is a design guy not a hardware engineer.
 
Make your key people & players unpoachable (sic), and, then, even if your competitors play dirty (which isn't right, and they "shouldn't", but we all know there are those out there that do!), the damage will be limited.

Unfortunately, for many years, I think Apple's allure as an employer, their compensation, and their lack of focus and innovation on AI systems did their recruiting and retention a lot of harm (probably more harm that OpenAI did even if everything they allege is true). Hopefully with Ternus coming into the CEO role, some of the exciting stuff actually coming into real product in *OS 27, etc, that changes, but Apple really needs to look inside, and I think Apple's board needs to really take a cold hard look inside rather than blaming OpenAI (who should absolutely be held accountable if they violated the law, without a doubt).
 
To my knowledge (I haven’t finished reading the affidavit), that’s not what Apple is arguing. Apple doesn’t want those other companies to get Apple’s intellectual property and trade secrets when hiring those employees.

To put it another way, you as a baker can go work for another bakery but you can’t take the sourdough starter or any recipes with you.
Thats not what this article is saying though. Its saying that people wouldn't even be interested in interviewing because of concerns from Apple Security. Thats anticompetitive, and Apple has already lost in court with agreements of limiting poaching.

Of course you can't bring the code you brought over, but thats obvious and nothing new here. The lawsuit would have no impact on this from a user point of view because its already something you aren't doing.
 
Their ‘iPhone Rival’ plan was threatened at the point where it’s considered an iPhone rival. “Rival to the market leaders? Why would we want that?”
 
I don't understand the "iPhone rival" label.

To be an iPhone rival, you need to invent an operating system better than iOS, and then an entire supporting ecosystem of devices and operating systems and cloud services and content.

The hardware is the absolute least of it. Building another generic slab and slapping Android on it is just another entry in the vast sea of Android crap.

I think it is probably easier than you think. You don't just slap Android on it. You wrap Android with an AI agent. That allows you to provide the entire function and integration of an Android ecosystem without having to "invent an operating system [...], and then an entire supporting ecosystem of devices".

How you make that AI agent an intuitive, fully featured, and compelling interface for the user is the hard part. But that is the part where OpenAI and Jony Ive claim superior expertise. I hope they can get it into production before their funding bubble pops.
 
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