Report Claims Beats Acquisition to Bring "Culturally Aware" Managers to Apple, Manage Subscription Music Transition

[brentsg]

When quotes are put around words, as you did, this means it is a literal quote of what someone said, not something roughly paraphrased, to make it sound worse, or better. Being curious to find out what he actually said required picking through several pages of the misquote you posted here in a Google search. So today, it isn't so much what you say as much as what someone can make it look like you said, or believes is what you really meant. An awful lot of what passes for debate on these forums follows that very template.

The media covered the comments thoroughly and they seem to have widely arrived at the same meaning as I did when I heard the remarks. Many even quoted his paraphrase as I did. Not saying it's right, but it was pretty common.

If you arrived at some different meaning that I implied, please share.

Also, all this nonsense is about that one example. I could easily grab a few more, as it's far from a unique situation. People simply like to play the race card at every opportunity. I've been in the workforce for a long time, and I've sadly seen too much of it. (in both directions) Usually it's generally harmless, fortunately. ie A water-cooler discussion regarding why someone got a particular job/promotion, or why someone didn't get a promotion.

 

[IJ Reilly]

The media covered the comments thoroughly and they seem to have widely arrived at the same meaning as I did when I heard the remarks. Many even quoted his paraphrase as I did. Not saying it's right, but it was pretty common.

If you arrived at some different meaning that I implied, please share.

Also, all this nonsense is about that one example. I could easily grab a few more, as it's far from a unique situation. People simply like to play the race card at every opportunity. I've been in the workforce for a long time, and I've sadly seen too much of it. (in both directions) Usually it's generally harmless, fortunately. ie A water-cooler discussion regarding why someone got a particular job/promotion, or why someone didn't get a promotion.

Yes, misquotes (and other forms of misinformation) do spread like wildfire on the net. This the problem with misquoting, especially when hardly anyone bothers to check on whether what they are reading is accurate. Repeating a fiction over and over does not make it the truth. Not where I come from.

The "meaning" of this particular remark doesn't interest me. My point here is the more general one that people should be entirely responsible for what they say, but not in the least for how someone spins what they say. Turning this basic proposition upside down is how people play all sorts of cards to benefit their own points of view.

 

[zipa]

Soo.. 3.2 billion for a couple of black guys and some ****** headphones? Money well spent.

 

[maflynn]

[MOD NOTE]
Closed for moderator review

Lets stop the bickering and accusations of members being racists. Discuss the topic do not attack or flame members.

 

[s2mikey]

Whoa.

Can you substantiate a single thing you said? Because that just looks like slander to me.

Google around a bit. You'll find that mr. Dre has an interesting history both in business practices and possible foul play from a ways back.

Either way, I'm just calling it like I see it. These guys aren't the type of people many would think apple would want associated with their brand. It's that simple. That's why it's been such a news item. I'm not the only one that finds it a tad iffy.

 

[Avatar74]

You make yourself look so foolish. . . You should do minimal research before attempting to look cool buddy.



Lol.

http://www.interviewmagazine.com/music/macklemore-ryan-lewis-the-heist#_

Iovine has co-written and produced with acts like Madonna and founded Interscope records. A lot of the legendary people of the music business are names that most will never know because they tend to not be brands like producers in specifically the rap genre... Mo Ostin, Seymour Stein, Benny Medina, Ahmet Ertegun, Guy Oseary are all names that anyone in the know would recognize... today, at or near the top of that list is Iovine.

If any one person has a shot at being Apple's link to inking better entertainment industry deals for their product ecosystem, he does.

As for Macklemore... he and Lorde are enormously successful independent artists considering the shrinkage of the major labels that still hold sway over distribution. In 1996 I wrote a paper about internet distribution as a path to breaking the distro monopoly the majors have held since the 1940s. In the early 80s, Joan Jett, a founding member of the Runaways, was rejected by more than 20 record labels who said that a woman could never front a rock band. So she formed her own label and sold 10 million copies of I Love Rock n' Roll. As rare as that type of success is, even today, artists like Macklemore are taken pretty seriously by industry insiders because of shrinking record sales, which is why 360 deals that take a cut of tour proceeds have become the norm instead of the exception (in the preceding four or five decades, tour support was rare)...

Touring not record sales is now their bread and butter, and yet there are maybe one or two acts that can do stadiums. We're back to arenas and theaters... So Macklemore's success is even more formidable when taken in context of today's market.

 

[Solomani]

In response to Apple's pending acquisition of "culturally-aware" talents from Beats, Samsung responds that they have acquired Korean rapper Psy and the Gangnam Style franchise.

Eyyyy…. sexy laydeh!

 

[2IS]

Beats does not have a $3,000,000,000 name, if a name is what you want. Apple had the most valuable name going. How many people sleep overnight at a store for a Beats product launch? They don't need a name. They need innovation. Right or wrong, Apple is seen as an innovator that puts products out that change the world. The bad part about that is investors claim that they have not innovated since the introduction of the iPad. That was not that long ago. Apple has dipped their toes in many forays, but they are essentially a computer company that uses its software UI and ecosystem peripherals to push the sales of more computers. Along the way, they found out that some of those peripherals can be independently profitable (iPhone, iPad, iPod), but the underlying mission has not changed. That is why many people do not understand or question the purchase of Beats especially when they are paying 7 times more for it than any company that they have ever purchased. Oh, and by the way, no one knew what NeXT was before Apple purchased it, and the only thing they got out of that was OSX and Steve Jobs.

However much Beats name is worth, its more than the Nest name, so what you're suggesting is for Apple to overpay for a product with less recognition which makes a whole let less sense than what Apple ended up doing.

 

[Pan321]

Worrying ...

hahaha 'culturally aware' haha, it's like a parent trying to use the internet to be hip with their children hehe.

If there's ONE company that really doesn't need to be 'culturally aware' it's Apple! It's brand is so cool and hip with young people it's crazy.

Yep ... Apple was famous for CREATING a culture and making it popular ... not hiring people they THINK are hip and then trying to trade off the association.

Yet another little tidbit that causes me to worry about them ...

I really doubt jobs would defer to fashion "experts" to design the watch. He'd do whatever he thought was cool and useful.

 

[badams002]

However much Beats name is worth, its more than the Nest name, so what you're suggesting is for Apple to overpay for a product with less recognition which makes a whole let less sense than what Apple ended up doing.

I am not suggesting that Apple pays any company for their name. The purpose for bringing up Nest is to show what they could've purchased for 3 billion dollars: would have gotten Nest's staff who are doing great things with the internet of things, gotten back a valuable former employee, blocked Google's attempt to capitalize on the first two, and use Nest's products to sell more computers, tablets, and phones.

Read your own footer.