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Report Claims Beats Acquisition to Bring "Culturally Aware" Managers to Apple, Manage Subscription Music Transition
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How did anything you said contradict my point?
If you consider Lupe Fiasco commercial hip-hop then we have nothing else to speak on, respectfully. he's FAR from commercial. Kendrick Lamar is the only commercial "success" out of the list you provided - an exception to a crappy rule. My point still stands: COMMERCIAL hip-hop (think Drake, Wayne, Future, I could go on...) is by and large, garbage.
And the fact still remains, hip hop is consumed, largely, by suburban white kids. http://www.hiphopdx.com/index/edito...ce-and-the-misnomer-of-hip-hop-as-black-music (see the section entitled "Hip Hops Audience By The Numbers") for example.
First of all, what one person says is not a trend. It's what one person says. That person is responsible for what they say, not some vaguely described group that it is convenient to associate together.
Second, that "quote" is isn't really very close to what Rockefeller actually said, it's the far more incendiary spun version of what he said.
This, sadly, is how "debate" takes place today.
He said that critics of the plan have already decided that they don't want it to work. They don't like the the president because he is the wrong color. Then he says that he knows a lot of that goes on.
Seems pretty accurate to me..
I remember the day before the 2008 election an old coot caught up with me and asked if I was a registered voter. I said yes. He was very concerned saying "I hope enough of the right people vote the right way".
I was surprised to hear that in '08.
When quotes are put around words, as you did, this means it is a literal quote of what someone said, not something roughly paraphrased, to make it sound worse, or better. Being curious to find out what he actually said required picking through several pages of the misquote you posted here in a Google search. So today, it isn't so much what you say as much as what someone can make it look like you said, or believes is what you really meant. An awful lot of what passes for debate on these forums follows that very template.
Then don't write disgustingly racist comments like: "pandering to African-Americans and teenagers. #vomit"
You guys make me sick. This is a business deal, which will pay for itself in a few years just in profits alone.
Throw in the value that Iovine and Dr. Dre will bring by helping Apple make business deals that will enable them to strengthen their media offerings, and this deal is a bargain.
They don't even put an Apple logo on their keyboards anymore, do you think they are going to "bling up" the MacBook? Cover it with Beats logos? No. Don't be foolish. Jony Ive isn't going to change course over this, but Apple is going to gain significant value.
Your fears are culturally tone-deaf and inherently racist.
No one does have to spend that much cash on headphones. There are plenty of options out there.
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Um, Lupe's last album, Food & Liquor II, debuted at #5 on the Billboard 200. It was released by Atlantic Records, a division of Warner Brothers, the 2nd largest record label in the world. His album before that debuted at #1. He's had 6 Top 20 Rap Hit's in the last 6 years & 2 Top 40's on the Hot 100. You really can't get any more commercial than that.
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Um, Lupe's last album, Food & Liquor II, debuted at #5 on the Billboard 200. It was released by Atlantic Records, a division of Warner Brothers, the 2nd largest record label in the world. His album before that debuted at #1. He's had 6 Top 20 Rap Hit's in the last 6 years & 2 Top 40's on the Hot 100. You really can't get any more commercial than that.
How is using the phrase "pandering to African Americans" inherently racist? If I was African American I would be offended that Apple might believe buying Beats is a way to become more "culturally aware" of my race. Same thing if I was a teenager. As far as race goes, if I heard Apple was planning to hire some white country music star I'd feel the same way. My issue is Apple thinking it needs to spend billions on hiring celebrities for any reason. Google is spending money on AI, robotics, the connected home. Apple apparently is going to spend $3B on two celebrities and headphones that could be out of fashion as quickly as they were in fashion.
According to Billboard the deal hasn't been announced yet because Apple isn't sure how to value Beats music, they're not sure how Iovine and Dre would fit in at Apple and they were very upset with the leaked video Dre's friend put up on Facebook. I really hope Apple isn't feeling pressured into doing this. If they're not sure how to value the company or how Iovine and Dre would fit in culturally perhaps this isn't the right company for Apple.
http://www.billboard.com/biz/articles/news/digital-and-mobile/6099227/five-things-apple-beats-deal
I'm just going to quote myself back, since this question has already been addressed:
The issue here is the use of hot button buzzwords. By just about everyone.
Thanks!
You're really good at making wrong assumptions about people!
And next time I'll be sure to read your mind and not what you wrote.
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This whole thing sounds like a lot of hype intended to generate buzz in order to drive the price up.
The hype being not necessarily about the acquisition, but the 3 billion dollar price tag.
The hype being not necessarily about the acquisition, but the 3 billion dollar price tag.
How is that sentence racist? Between the it's-all-your-fault-blacks and the god-I-feel-so-guilty-I'm-white-whites the word "racism" has ceased to have much meaning lately as demonstrated in this thread.
This is just difficult to understand spending $3 billion dollars for Beats when you could have bought Nest for that amount of money. You would get the driving company behind the 'Internet of Things" and gotten Tony Fadell back. Teaming Fadell and Ive back together would be as big a splash as getting Jobs back. But alas, Apple let Nest get bought by that up-start company that just passed them as the most valuable brand and your mortal enemy...Google.
How many people know what Nest is? How many people know what Beats are?
The only thing that's difficult to understand is why anyone thinks it's difficult to understand. Seems pretty simple to me.
except none of that happened and no that was said. You brought up African Americans before anyone else even the cheap shot allusions to race that other racists posted.
no I agree with you, Apple should not by a company merely to be culturally aware but no one mentioned being culturally aware being directly associated with African Americans and teenagers
And Windows Vista outsold Leopard. Must be something right about Vista...
I remember you as someone who can formulate a better response than resorting to a comparison that doesn't make sense. If you read my post carefully, I was responding sincerely and wasn't ridiculing your comment with rolling eyes. I find your response immature.
The point I was making is that although many here frown upon the quality of Beats headphones, it still caters to a very large segment and is very profitable.
But the "fit" of Beats to Apple should not be reduced to a discussion about the look and sound of the headphones. The other articles on this site show that there are many more facets to this.
Absolute right, it is only reserved for a handful of companies who can make headsets. However, they do not spend too much money on marketing and fancy stunts. Sadly as you say consumers value marketings stunts to make spending decision, instead of just go to a specialized Hi-fidelity dealer and listen to what they have to offer. Those companies and brands is not focused on how pretty the products looks, no need for Lady Gaga's styling. They just deliver a product there speaks for its self in sound quality to the high-fidelity marked, and real quality cost $$ and is not sold in Walmart.
If Apple picked one of those high end brands as partner for headsets it would be interesting, and then eventually Spotify as the music platform. Then there could be magical things happening in best Apple style. One could speculate Microsoft would do so as counter act to the the Beats thing.
Beats does not have a $3,000,000,000 name, if a name is what you want. Apple had the most valuable name going. How many people sleep overnight at a store for a Beats product launch? They don't need a name. They need innovation. Right or wrong, Apple is seen as an innovator that puts products out that change the world. The bad part about that is investors claim that they have not innovated since the introduction of the iPad. That was not that long ago. Apple has dipped their toes in many forays, but they are essentially a computer company that uses its software UI and ecosystem peripherals to push the sales of more computers. Along the way, they found out that some of those peripherals can be independently profitable (iPhone, iPad, iPod), but the underlying mission has not changed. That is why many people do not understand or question the purchase of Beats especially when they are paying 7 times more for it than any company that they have ever purchased. Oh, and by the way, no one knew what NeXT was before Apple purchased it, and the only thing they got out of that was OSX and Steve Jobs.
Lol I think everyone here likes apple products but that's a bit too much to say that people see apple "as an innovator that puts products out that change the world"
