Report: Revamped Siri to Be at the Core of Apple's New AI Strategy

citysnaps said:
Excellent news. And Apple has been quietly moving into AI for some time now with Apple Silicon.

Crack me up those believing Apple just discovered AI.
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I think it’s optimistic to say that Apple has already ‘discovered’ AI. We shall see what they came up with at the WWDC, but I am not holding my breath, I doubt Apple will present something that can compete with GPT or Gemini.
 
It's true, Siri should be Apple's AI. If I can get Siri to do anything successfully it will be excellent.

New features in photo and video editing enhanced by AI will make iPhones and iPads and Mac even more irresistible.

It would be excellent if I can easily tell Siri to make a transcript of my current phone call.
 
erikkfi said:
They need to kill the Siri brand. I learned to hate talking to “Siri” and never want to again.
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I think they should rebrand it Jim, but with the following interaction rules:
  • All prompts are initiated with ”Dammit Jim…”
  • That’s it.
”Dammit Jim, what the hell is the weather doing today?!”
”Dammit Jim, where are my keys?!”
”Dammit Jim, he’s out of his Vulcan mind!”
 
HobeSoundDarryl said:
Guys! Guys! Give Apple a break. It takes money to improve software. It takes money to hire & retain talented programmers to make great software. We all know that money has been in very short supply at Apple for the last decade or two...

Oh wait. ;)

Well maybe if they charged 6-8X more for RAM & SSD than market... instead of only 3X-5X more. ;)

Maybe if they ripped the Mac computing guts out of a 27" monitor, stopped including a keyboard and mouse in the box... but charged the same price for only what is left...

Oh wait. ;)

Cut out the "Intel Premium" AND raise prices?

Oh wait. ;)

Get rid of them costly stickers? ;)


I'm at a loss. Perhaps if we started a gofundme??? ;)
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Apple prefers doing buybacks and buying treasuries than actually improving software!
 
antiprotest said:
This should have started at least 5-7 years ago. Then Apple might even be ahead now.

Tim Cook is the dumb brick.
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Tim Cook is a genius. When he took the reins from Jobs, Apple's market cap was $800 billion. Today, it's just south of $3 TRILLION. Tim is also now a billionaire, and heads one of the largest companies in the world. Is he a perfect CEO? No, of course not. But you can't name any CEO or human being who is. I'd bet you can't even come up with someone who would demonstrably do a better job of running a Fortune 5 company, either.
 
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I'm on my hands and knees praying that Siri can finally be better than Alexa so I can throw out my Echo Dot. If Siri is actually useable for once, I can finally feel comfortable building out my Apple Home with HomeKit-enabled accessories instead of Alexa enabled
 
guci0 said:
Let them remember about Polish, I don't know if it's real that Siri finally may do understands something in my language :)
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Polish is easy. How about Siri being able to translate Aramaic, or Sanskrit, or maybe Hieroglyphics? Or breaking 256 bit encryption?
 
victorvictoria said:
Tim Cook is a genius. When he took the reins from Jobs, Apple's market cap was $800 billion. Today, it's just south of $3 TRILLION. Tim is also now a billionaire, and heads one of the largest companies in the world. Is he a perfect CEO? No, of course not. But you can't name any CEO or human being who is. I'd bet you can't even come up with someone who would demonstrably do a better job of running a Fortune 5 company, either.
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People always use this argument, that we are not better than Tim Cook. But you don't need to be a chef to know that the food sucks. Customers can judge from the perspective of whether they are getting what they want, whether they are happy with the products, services, prices.

Suppose I am the CEO of a $500m company, and you are an employee somewhere with a salary of $200K. By your own logic, you would be in no position to oppose my statements about Tim Cook, because Tim Cook and I would be in our own world, and world that you cannot even hope to touch. What if I run a successful business and personally pocket $1m a year. Is that already enough to silence you, since at least I'd know more about running a business than you? So that you can't even express an opinion about what I say or do? Is that really how we want to do this?

Have you ever expressed disapproval about a president or a professional athlete or a wealthy celebrity? Ever? But they have done more than you. The president leads an entire country, so by your logic, what qualifications do you have to utter one word against him? For that matter, what qualifications do you have to even approve of him? According to you, you wouldn't have the qualifications to either approve or disapprove.

Come on, don't degrade yourself like this. Tim Cook may have done more than you, but you don't need to keep thinking he is better and smarter than you in every way. Don't think that about yourself. You can have an opinion about Tim Cook, and also what I say about Tim Cook, even if we have a bigger career than you, and your opinion could still be valid.
 
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sw1tcher said:
It took them several weeks to see what was wrong with Siri and made it antiquated?
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So that means they thought Siri was state of the art until ChatGPT came along? Would explain a lot but I am at a loss for words. If that was true, it would be like they were living in a walled garden where nothing remotely critical could reach them improving their „already perfect“ software/assistant.

I am screaming/cursing at Siri half of the time and by now I have given up and I’m only using it for setting timers, starting workouts and a WhatsApp/iMessage here and there…
 
antiprotest said:
This should have started at least 5-7 years ago. Then Apple might even be ahead now.

Tim Cook is the dumb brick.
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Apple has been doing AI for years in other areas. Not LLMS but what Apple was calling Machine Learning which a smaller scale AI. They have been putting Neural Engine processors in their devices for the past 7 years. Lots of features on their apps are AI driven but not in an in-your-face kind of way. Last year they experimented with a Transformer AI (the heart of LLMs) in the learning predictive text suggestions.

AI is really just getting started as a consumer field and its not clear that early leads will win out in the end.
 
Tagbert said:
Apple has been doing AI for years in other areas. Not LLMS but what Apple was calling Machine Learning which a smaller scale AI. They have been putting Neural Engine processors in their devices for the past 7 years. Lots of features on their apps are AI driven but not in an in-your-face kind of way. Last year they experimented with a Transformer AI (the heart of LLMs) in the learning predictive text suggestions.

AI is really just getting started as a consumer field and its not clear that early leads will win out in the end.
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I guess that could be kind of fair. I still think there was a lack of foresight, but I am willing to wait and see. And I am rooting for Apple because I'm heavily invested in their products and services.
 
This reminds me of what happened to Microsoft when Netscape was introduced. Microsoft believed it was way behind the curve and operating systems based on Netscape could supplant Windows. Though behind, they built their own browser and leveraged their installed base to come to dominate browsers on the PC. Apple has a huge advantage once they release their AI. It will be available to over 1 billion users instantaneously. Plus, they can include it for free. Even if one has something that is arguably better it is tough to compete with free.
 
needsomecoffee said:
John G. Hired years ago to improve Siri. Nothing to date. Craig & John just spent "weeks" evaluating AI chat. Based on this they realized Siri is behind. WTH. What were they doing in previous years?? I hope for the best, but am really concerned that Apple can no longer manage its way to excellence WRT software. Where is Forstall -- he might be the nicest guy, but he got a lot done ??
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I imagine you would have achieved an AI that could pass the Turing Test in a week or two, in your spare time?
 
Can't wait for a working version of Siri powered by OpenAI that is finally useful.

Siri as a brand is perpetually the pit of all jokes tho, they need a new name.
 
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