Report: Revamped Siri to Be at the Core of Apple's New AI Strategy

[RedWeasel]

This is Apple's Internet Explorer moment. Microsoft crushed Netscape, and Apple will crush OpenAI and Google.

The proof is in the pudding. They have been teasing AI for a while now, let’s see if they can deliver.

 

[dumastudetto]

The proof is in the pudding. They have been teasing AI for a while now, let’s see if they can deliver.

I can't wait for WWDC to get started. I am certain we will all be wowed by the announcements. It's clear Tim Cook and Apple are very bullish on their strategy.

 

[PBG4 Dude]

Yes improving how Siri works is great way to introduce AI to consumers, compared to its limitations now. There are so many words you use now that Siri can't interpret.

I wish my dog Sadie responded to her name as often as Siri does.

 

[iPay]

This should have started at least 5-7 years ago. Then Apple might even be ahead now.

Tim Cook is the dumb brick.

Well, that "close the car project and move people to AI team" makes a nice story if it's true. Can't imagine what Elon "The Butcher" would have done instead.

 

[Unity451]

They could have improved Siri's AI long ago but left it dumb as a post until now. They're just jumping on the AI bandwagon because everyone else is. That's not exactly "leading" the charge in the technology field.

Steve Jobs famously said, "We're not going to be first to this party, but we're going to be the best." I don't agree with everything apple chooses to do these days, but I do think that they still strive to be the best at what they do choose to do.

 

[tweaknmod]

I‘d actually have them get Mila Kunis for the voice and call her Meg.

So when the answers are still as useless as they are today, I can just use „shut up Meg!“ to stop the conversation.

During the robot uprising, you and I will be first to be sent to the meat bag death blender happy fun camp.

 

[PsykX]

I'm on my third iPhone and have had Siri disabled since day one, 6+ years ago. Am I missing anything??

Yes - you're missing the emotion of frustration.

Come one. Just enable it back 🙂 😈

 

[kagharaht]

OMG no! They can't even get Siri to work reliably with the HomePods. I have over 8 of them and they get confused constantly. LOL

 

[Kottu]

So, we gonna hear that, to run "Revamped" Siri, A18 pro SoC is needed.

 

[v0lume4]

This screams to me that Apple lives in a bubble over there at Apple Park.

 

[HobeSoundDarryl]

...or that the wall of money they've had to stack up around the perimeter have had them stuck inside for too long.

 

[UrbanJoe1]

It's easy to critique from a distance but it appears to me since Job's Apple has been chasing dollars instead of really pushing the technology envelope. Their top decision makers just don't have the creative vision that Steve had. It's like they are digging in the cushions for pennies instead of actually driving the car. It could also be that people are NOT really wanting to go where technology is leading so they are responding to the pull back. I kinda think the technology we already have isn't being managed properly as far as the TRUE greater good is concerned.

 

[PilotWoo]

If that's how you feel, why are you buying Apple devices?

Um, because Siri isn't the only feature they have. Is that a serious question? Do you buy these devices just for Siri?

Siri, has been awful from day 1, the revamped Siri will just be awful in new and exciting ways.

 

[victorvictoria]

Apple's fear of App Store revenues taking a hit lead to Apple falling behind on AI. Now they're scrambling to catch up and as a result they may have to partner up with an AI company

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Their focus on protecting the App Store made them lose focus elsewhere.

I find it funny that you feel the need to come in to defend Apple and Tim Cook.

Who would you choose to be his successor after you fire him? Oh, I forgot to ask, you ARE on Apple's board of directors, right? If not, better to keep your counsel before revealing a lack of understanding of what is required to lead a $3 trillion company and simultaneously please all shareholders, customers AND a board of directors.

 

[Allen_Wentz]

Your ex usually doesn't live in your pant pocket either...

In my observations (but not me personally) they usually do.

 

[victorvictoria]

Your interpretation of capitalism, would be my guess.

Feelin' the Bern, eh?

 

[victorvictoria]

In my observations (but not me personally) they usually do.

In my observation, they usually live (rent free) in your head, not your pants!

 

[UrbanJoe1]

How many big wigs did it take to realize Siri needed to be revamped? And not only that, but to only start reacting early last year? It's as if absolutely no one was even checking in on what was going on in the AI world until Chat GPT literally showed up everywhere. Better late than never I suppose, but this just screams incompetence.

Apple once was a risk taking company and truly wanted to change the game. Now they are like IBM. Big, profitable, and ever ready to flex their monopolistic muscles through threatening lawsuits but it's just a big money machine for the officers and stockholders at this point. Sad to say, the next big thing probably won't come from Apple.

 

[smulji]

How many big wigs did it take to realize Siri needed to be revamped? And not only that, but to only start reacting early last year? It's as if absolutely no one was even checking in on what was going on in the AI world until Chat GPT literally showed up everywhere. Better late than never I suppose, but this just screams incompetence.

During a previous D8 conference this is what Steve Jobs had to say

"

"Apple is a company that doesn’t have the most resources of everybody in the world, and the way we’ve succeeded is by choosing what horses to ride really carefully – technically. We try to look for these technical vectors that have a future, and that are headed up, and, you know, different pieces of technology kind of go in cycles. They have their springs and summers, and autumns, and then they, you know, go to the graveyard of technology. And, so we try to pick the things that are in their springs."

"And, if you choose wisely, you can save yourself an enormous amount of work vs. trying to do everything. And you can really put energy into making those new emerging technologies be great on your platform, rather then just okay because you’re spreading yourself too thin."

"Sometimes you just have to pick the things that look like they’e going to be the right horses to ride going forward, and Flash looks like a technology that had its day but is really waning, and HTML5 looks like the technology that’s really on the ascendancy right now."

Steve Jobs: Choose “Things That are in Their Springs” - Stewart Mader

Steve Jobs, speaking at the D8 conference, explains how Apple chooses the technologies to include in their products: Apple is a company that doesn't have the most resources of everybody in the world, and the way we've succeeded is by choosing what horses to ride really carefully - technically...

stewartmader.com

While the market was moving towards GenAI / LLM, Apple was focused on making a car and pouring money into AR / MR. Apple bet on the wrong horse (or the right horse but at the wrong time). Now we have a much better idea on why they scrapped Project Titan. Better late than never, I guess.

 

[siddavis]

Rotten core

 

[vipergts2207]

Apple's fear of App Store revenues taking a hit lead to Apple falling behind on AI. Now they're scrambling to catch up and as a result they may have to partner up with an AI company

Apple in Talks With Google to Bring Gemini AI Features to iPhone

Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloomberg's Mark Gurman. ...

www.macrumors.com

Apple's iPhone AI Talks With Google and OpenAI Still Ongoing

Apple is in ongoing discussions with Google and OpenAI to use their generative large-language models as the backbone of new iPhone AI features, but...

www.macrumors.com

Apple's Potential Partners for iOS 18 Generative AI Features Include Google, OpenAI, and Baidu

Apple has held discussions with Baidu about using the Chinese company's generative AI model to power some of the iPhone's rumored generative...

www.macrumors.com

Their focus on protecting the App Store made them lose focus elsewhere.

I find it funny that you feel the need to come in to defend Apple and Tim Cook.

You know, I thought AR/VR was the most likely area to be where a paradigm shift occurs. It seems that really maybe it will be AI. If it is, Apple appears to be putting themselves in a place on the outside looking in.

 

[smulji]

Tim Cook is a genius. When he took the reins from Jobs, Apple's market cap was $800 billion. Today, it's just south of $3 TRILLION. Tim is also now a billionaire, and heads one of the largest companies in the world. Is he a perfect CEO? No, of course not. But you can't name any CEO or human being who is. I'd bet you can't even come up with someone who would demonstrably do a better job of running a Fortune 5 company, either.

So now, what are your qualifications to judge his intelligence? What are your criteria? Do you believe you're smarter than him? No, you realize he's smarter than you are, because you're not a dumb "brick," right?

That doesn't automatically make him the right person to lead Apple for the next decade.

 

[macfacts]

Excellent news. And Apple has been quietly moving into AI for some time now with Apple Silicon.

Cracks me up those believing Apple just discovered AI.

Apple silicon just gives better efficiency, meaning using less battery, it doesn't magically give AI, you still need proper software. apple didn't just discover AI, they gave us Siri.

 

[Allen_Wentz]

People always use this argument, that we are not better than Tim Cook. But you don't need to be a chef to know that the food sucks. Customers can judge from the perspective of whether they are getting what they want, whether they are happy with the products, services, prices. Come on, don't lower yourself like this. Tim Cook may have done more than you, but you don't need to keep thinking he is better and smarter than you in every way. Don't think that about yourself.

Macbook Pro, Mac Studio, iPad Pro, iPhone Pro, HomePods, AirPods Pro, M-series chips, AVP... Yes I have been getting what I want. YMMV

 

[antiprotest]

Macbook Pro, Mac Studio, iPad Pro, iPhone Pro, HomePods, AirPods Pro, M-series chips, AVP... Yes I have been getting what I want. YMMV

Yes, then you have no complaints. Good. But many customers are not happy, and they have a right to express their opinions without being shut down by the notion that they do not know better than Tim Cook.