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Apple should relax their privacy stance with Siri and LLMs, and make it opt-in with informed disclosure. I'm fully in support of Apple's commitment to privacy and security but it just doesn't work with "AI" assistants and LLMs. This has been an issue with Siri for years and clearly hasn't been solved.

Also I've been saying for years that Giannandrea does nothing and needs to go—he's been there for six years and Siri hasn't meaningfully improved one bit (and has arguably gotten worse). This report makes that even clearer.



Incredible 😂
Absolutely NOT. Privacy is far too important to compromise.

We are living in a world where governments are trying their hardest to snoop in on your activity.

Privacy is FAR more important and useful than AI/ML ever will be.
 
The move from live to fully prerecorded keynotes has enabled this. Pre-2020, if a feature wasn't in a usable state, it couldn't be shown because the demos were live. Now, they've gotten way too comfortable with the ability to literally fabricate features and say "We'll get it working later." There's no sense of urgency to get things done.

Go back to live keynotes.
This is a really good point. The iPhone release in '07 is the golden example for me.
 
The reason is very easy: bad hiring. Instead of experienced engineers they just hired Leetcoders.
Absolutely agreed. Of course, with bad leadership and marketing along - it’s beyond ridiculous announcing features before they’re ready (or existing).

Not only that, but we’re talking about features which everybody knows are hard to build and can’t be done overnight.

Generally, I’m not sure why people are surprised by what happened. Many of the AI features introduced throughout other apps are mostly gimmicky and not really helpful. I never believed what was showcased during WWDC will materialise in a year.
 
aimless hot potato 😂 Siri will never be good due to Apple’s privacy focus.

Can't agree to this, really. LLMs nowadays, especially with the right tools (which are pretty much slot-loadable with the right code) is effectively what Siri should have been in 2021. Take an open source model, code the tools, and get it out there. I have a Siri-like running on a Mac and, though unpolished and ran in a terminal, it is embarassingly better than actually doing anything with Siri.
 
Is this Apple's Nokia/Blackberry moment? The beginning of the end (a long end, no doubt) for Apple? Falling behind at a crucial moment such that it will never catch up while other big tech and start ups leave Apple in the dust? It has enough cash to buy it's way out of this, but we haven't seen any good moves lately, only fumbles. What's going on?
No because there is no replacement that is better than an iPhone. BlackBerry and Nokia lost the smartphone race because the iPhone had better hardware/software.

If the Humane AI Pin was a hit product, or OpenAI’s hardware was a big success then I might be open to that idea, but software has to run on hardware and there is no device currently that has exclusive “killer” AI features.
 
Does this imply that we will incorporate some DeepSeek’s open-source code in future features? Asking for a friend.
 
Can't agree to this, really. LLMs nowadays, especially with the right tools (which are pretty much slot-loadable with the right code) is effectively what Siri should have been in 2021. Take an open source model, code the tools, and get it out there. I have a Siri-like running on a Mac and, though unpolished and ran in a terminal, it is embarassingly better than actually doing anything with Siri.
Agree. I run local models for different things, like image upscaling, and they run well. It should be plug and play on Apple's backend.
 
There’s probably internal demos that work but don’t meet Apple’s design requirements. Maybe there’s some “not invented here” issues.
 
Apple is currently experiencing a significant decline in its software quality.
As a software engineer myself, I have to kind of disagree. I don’t think software quality is now worse than what it was 2-3 years ago, for instance. Unfortunately, there are regressions which come up again and again, meaning the QA is quite bad. Furthermore, not really much new or useful is being added. But I don’t think the quality has been going down. Also, keep in mind that software becomes more and more complex, also more and more devices to support, alongside more products and services which are all related - it all adds to the development complexity and also increases the risk of failure and that’s something that can’t be avoided, unless you don’t do anything new at all.

The recent issues with the iPhone 15 Pro, including overheating, are unacceptable and should not have been released to the market.
I believe this is mostly due to the hardware design. Yeah, some of it was remediated with software update, but I think the structure of the phone itself is to blame, mostly. But similar issues are present with almost every iPhone launch and are shortly addressed afterwards.
 
This is the reason why so many have a distrust from Apple....
They made fictious demo.....even the Siri team did not know about....
False advertising in the least......

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I think it's safe to say the Siri will always be behind the competition and iPhone/Mac users should not expect a breakthrough or any innovation in this area. If it's taking them this long just to have a functioning version of their vision for the iPhone, imagine just how long it'll take for this to be implemented in their entire ecosystem -- Apple Watch, Apple TV and HomePod users can forget about it.
 
I have zero interest in using an LLM that learns on stolen copyrighted material and private info, but clearly there is a huge market for it. And if Apple is going to make one part of their OSes (make it opt-in, please!) then they need to set that as a goal for their employees, and not have what appears to be a dumpster fire of disinterest and changing priorities.
 
I once worked for a international company that put an engineer at the CEO post. Things went downhill from there for the employees and the company. Many mis-steps, lost money, etc. We still made more money then God but a lot of bad decisions were made. Wrong man for the job, he was great at engineering and working at that level...but we never had any confidence with him as a CEO.

The same with Mr. Cook, great at what he did, but it is time for him to gracefully bow out and for the BOD to select someone who does not look like a Silicone Valley Ken Doll, but select someone that has an artistic eye and creative spirit backed by an MBA.
 
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