This is proof Apple could be BlackBerry’ed in the future if it doesn’t catch up with the rest of the industry.
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Report Reveals Internal Chaos Behind Apple's Siri Failure
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“Giannandrea told employees that he didn't believe chatbots like ChatGPT added much value for users.”
If this is true, it’s reminiscent of Ballmer laughing off the original iPhone, suggesting that nobody would want a phone without a keyboard.
If this is true, it’s reminiscent of Ballmer laughing off the original iPhone, suggesting that nobody would want a phone without a keyboard.
At least, for a while now, I no longer see people on here and tech news keep insisting that Apple is actually AHEAD in AI. That level of delusion and gaslighting was annoying.
This is good. We all know Siri sucks and Apple Intelligence sucks. It sounds like Apple fumbled when chatGPT came out because leadership thought it was all hype, which unfortunately was the wrong take. So this explains why Siri sucks and Apple Intelligence sucks.
But for this to be coming out now suggests to me that Apple knows it's a problem. Apple is sitting on their cash like a dragon, they have talented engineers, and leadership cares now because you can no longer dismiss AI as hype: we want a smart personal assistant. Apple will be late to the game, but they'll deliver. I'm going to buy more shares the next time the stock tanks.
But for this to be coming out now suggests to me that Apple knows it's a problem. Apple is sitting on their cash like a dragon, they have talented engineers, and leadership cares now because you can no longer dismiss AI as hype: we want a smart personal assistant. Apple will be late to the game, but they'll deliver. I'm going to buy more shares the next time the stock tanks.
This begs the question: Why is Cook still the CEO?
Man. If the company culture really is this bad, they’re cooked
That's kinda this whole thing in a nutshell.
There needs to be leadership shakeup. Steve is rolling in his grave. I can only imagine what else goes on between the glass at Apple Park 👀
I doubt that. They have sources and got some tidbits and spun a story out of partial facts.
Large software projects often get lost.
It's only because the new-and-improved Siri was showcased last year that it has become a target for so much attention. If Apple hadn't mentioned it last year no one today would know any difference.
I went from a 7+ to a 15+ last year as I needed certain apps and was in a cancer treatment program and did not want to rock my boat anymore than necessary, so I stayed with Apple. I had intended to buy the Studio Mac this year but the entire AI/SIRI cock-up has turned me off of it. I will wait and see if Apple gets its act together before I purchase anything else from them.
I am now cancer free and the Apple environment is less important to me, I will hold onto the 15+ for a year or so and if no improvement in the World of Apple, then I will likely go the Samsung route. Not that I am a fan of Android but they are much more responsive to fixing issues.
Nah, you're just an internet expert.
What is needed is simply to not promote a product before it is ready.
Maybe they should update every 18 months alternating between spring and fall seasons.
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I am getting Copland vibes from all this.
You're welcome to that opinion, that's why it should be opt-in with fully informed disclosure. I'm willing to take that (small) risk and you aren't; there's no reason why Apple shouldn't provide that option.
Apple needs a company wide Snow Leopard moment. Which is only feasible with a strong product and software oriented leadership at the top. For all the amazing things Cook has done, he still is the logistics genius poached from Compaq, not a visionary. Ive left unchecked by Jobs wasn’t any better. I hope the rest of the team is up to the task. Software has been lagging seriously. I still cant wrap my head around the choice to dump Aperture opening highways to Adobe Lightroom, the iWork suite still sorely needs features. The rest of the software needs stability and cross features more than new features.
Case in point:
- aliases are not supported on iOS and iPadOS (even if both the alias and the folder are synced on ICloud)
- ever tried to bar a text on Pages in iPadOS or iOS?
- the stupidity of having to press “print” to see the print layout of a file il beyond me
- the faces feature in Photos requires one database per device, why not create a private cloud feature for these if my files are on iCloud?
- AppleTV sits squarely in the middle of my house but cannot use it for anything home related (except cameras)
- if I pair a HomePod as a speaker to the AppleTV and ask it to turn on the AppleTV it does so. Ask it to open a specific app, or play a specific movie or tv series and you have to use the remote…
Case in point:
- aliases are not supported on iOS and iPadOS (even if both the alias and the folder are synced on ICloud)
- ever tried to bar a text on Pages in iPadOS or iOS?
- the stupidity of having to press “print” to see the print layout of a file il beyond me
- the faces feature in Photos requires one database per device, why not create a private cloud feature for these if my files are on iCloud?
- AppleTV sits squarely in the middle of my house but cannot use it for anything home related (except cameras)
- if I pair a HomePod as a speaker to the AppleTV and ask it to turn on the AppleTV it does so. Ask it to open a specific app, or play a specific movie or tv series and you have to use the remote…
Congrats on being cancer free!!
I'm not quite there yet, but that really gets me too. They no longer have the guts to take a break from the yearly feature cycle to simply clean up their messes ala Snow Leopard and instead double down by making promises they know they can't keep.
Once again Craig gets the credit, but where has he been all this time with Siri leadership? He’s stood there with his perfectly quaffed hair for years now telling us Siri is amazing and is just getting better.
Fair take
If they nail it for iOS 20 then they have responded. Let’s see if it does
"One of Walker's pet projects was removing the "hey" from the "hey Siri" voice command used to invoke the assistant, which took over two years to achieve."
This is insane. How can you have this be your output and keep your job.
This is insane. How can you have this be your output and keep your job.
"Senior leaders didn't respond with a sense of urgency to the debut of ChatGPT in 2022; Giannandrea told employees that he didn't believe chatbots like ChatGPT added much value for users."
Sounds like the attitude of many Macrumors commenters. It's probably the attitude of most people. Including 'AI' with everything just because it's a hot topic now doesn't mean companies should automatically include it. I think Apple should, but I use LLMs every day so I'm biased towards them.
Sounds like the attitude of many Macrumors commenters. It's probably the attitude of most people. Including 'AI' with everything just because it's a hot topic now doesn't mean companies should automatically include it. I think Apple should, but I use LLMs every day so I'm biased towards them.
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This could’ve taken 2 weeks instead of 2 years.
Well there's the problem. They've never built a good mouse.
Getting promotions while making poor quality products or no progress on improvements is ridiculous