Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
This could’ve taken 2 weeks instead of 2 years.
And not have too many false positives? It's not as simple as

if recognizedText.lowercased().contains("siri") {
print("Keyword 'Siri' detected!")
}

instead of

if recognizedText.lowercased().contains("hey siri") {
print("Keyword 'Hey Siri' detected!")
}

You have to test on different accents, retain privacy, have great sensitivity and specificity to the wake word, etc. Maybe it didn't need 2 years, but it's not a 2 week change. However, if you can do it in 2 weeks, you should apply to work at Apple. You might just be the needed shakeup for the Siri team.
 
Last edited:
Since Apple may lose out on 18 billion dollars a year from Google/Alphabet because of the antitrust case, maybe Google can give Apple anonmized Google User data for Apple to use to train their AI/Siri instead of the cash. Not as good as cash but at least its somthing.
 
  • Disagree
Reactions: HazeAndHahmahneez
Aside from quick search answers, small AI isn't really going to help most people. An LLM on a phone is also going to need several gigabytes of memory and run really, really slowly. Not exactly the most efficient use of power. It'll start to be useful at the 100GB+ memory model range, where it can then start to operate on your email inbox and other social media and files to become more of a personal assistant. We are very far away (decades?) from a local LLM being useful on a phone.

On the other hand, we could see MacBook Pros next year with 128GB memory as a BASE model, purely for local LLM.
I disagree with some of what you are saying, but I think most "AI" is just a rebrand, and improvement on previous features, i.e. being able to search photos app for a dog, etc has been a while before it was rebranded AI etc.

As for 128GB base for local LLM? This is Apple, they will try and palm you off with 64GB at best and say "it's special ram, you only need half as much" ala 8gb Unified Ram on Macs
 
Imagine the lack of vision when you don't see the value of AI chatbots despite having a product like Siri. A product that, mind you, has been underwhelming since 2011.

That vapourware demo though, that was the reason I flipped the Apple logo in my avatar a couple of weeks ago. This broke something in my perception of this company. I'm now team Apple critical, sorry not sorry.
 
I care very little about "AI" as it's a complete misnomer and LLMs are incapable of intelligent thought. The peak of LLMs, which may already be behind us, would be when one is trained on the entirety of the human-generated content available up to that point. We are now headed towards a future where the datasets available become increasingly AI-generated, so recycling hallucinations and other incorrect garbage back into new LLMs will continuously decrease the quality of their output. It's a shame so many fall for the marketing term without looking into what LLMs really are - a massively scaled-up search engine that attempts to summarize the results in text that seems similar to human writing.
 
It’s time for Apple to do what they kind of do best: buy someone better at AI than themselves and integrate it into the company and products.

This will be bigger and costlier than any acquisition they’ve ever made, but it’s clear they can’t un**** this internally.
 
This Siri fiasco is part of a much larger problem at Apple that I called out way back last year when it was becoming apparent they were losing their pull and influence in the industry with constant disappointing headlines like losing cases on the Apple Watch blood oxygen features, wasting time on things like Apple Car, over promising and under delivering on things like Apple Intelligence and CarPlay 2, and just a general and constant sense of an Apple that’s always losing time and time again after largely winning in every arena they stepped into for years.

This new report only confirms the concerns I have about what is going on with Apple as a company. Bad leadership, bad communication, low ambitions, skewed sense of priorities, and lack of vision (pun intended). Hopefully the new Craig-lead Siri team does in fact turn things around. But to be honest, my expectations are very low, and rather my expectations for things to continue getting worse for Apple in other areas are much higher - especially with everything going on politically right now. Apple fans and especially Apple ecosystem fans won’t be eating well for a while. Not until a much bigger shakeup takes place….
 
What properties exist in current open-source models that are at odds with Apple's privacy vision? Is there a theoretical way for Apple to employ a good, open-source model while simultaneously satisfying their own vision? The available models seem good - even a slightly knocked-down version would be better than what they're working with today.
Most of the good ones have license restrictions for commercial usage, like limiting the number of users: https://github.com/eugeneyan/open-llms
It seems that X’s Grok is the only good one without restrictions?

Another potential problem is that only the final models are open. The training process isn’t. So you get a black box that you can’t fundamentally change or evolve, and can only work around when it exhibits problems.
 
Apple is currently experiencing a significant decline in its software quality. The recent issues with the iPhone 15 Pro, including overheating, are unacceptable and should not have been released to the market. As a long-time Apple user, I have never considered switching to Android until this year. The company’s focus has shifted from delivering high-quality products to prioritizing extravagant features, that they can't deliver, which is concerning.
Verbatim here. My son is BEGGING me to switch our family to Android. I’ve resisted, but when the teens are getting hungry for the competition, you’ve lost.
 
I made the switch this year and it's been awesome. I was in a very similar boat as you, fed up with Apple. My S25 Ultra "just works" like Applet products used to for me.
Many of us long-time Apple users became such because Apple stood for a level of innovation and quality that its competitors did not. There are plenty of areas where Apple continues to excel, but we would be lying to ourselves if we give them a free pass out of habit where they are no longer the leaders.
 
What's strange is that Scott Forstall got the boot under Tim Cook for releasing Apple Maps in an unfinished state, yet as far as I can tell no one senior has been shown the door for the Apple Intelligence failure or the Apple Car failure (look at how well the Xiaomi SU7 is doing in China to see how well a tech company can do whenthey enter the EV market).

I think Apple have time to pull this around, given noone has yet made hardware with a fully integrated LLM/AI, but I suspect this may not last much longer.
 
Instead of bragging about how fast or stable an app is, they come with the idea of pushing useless features (emojis, Mail categorization, Photos scrambling...).

I remember using Windows 2000 and opening a browser window instantly. Photoshop would take a second. Now we have 20X processing power and it takes longer and longer for apps to open and they use hundreds of RAM.
I don't see progress. Just planned obsolescence.
 
And not have too many false positives? It's not as simple as

if recognizedText.lowercased().contains("siri") {
print("Keyword 'Siri' detected!")
}

instead of

if recognizedText.lowercased().contains("hey siri") {
print("Keyword 'Hey Siri' detected!")
}

You have to test on different accents, retain privacy, have great sensitivity and specificity to the wake word, etc. Maybe it didn't need 2 years, but it's not a 2 week change. However, if you can do it in 2 weeks, maybe you should apply to work at Apple. You might just be the needed shakeup.
I would say 2 months at least.
 
Apple is currently experiencing a significant decline in its software quality. The recent issues with the iPhone 15 Pro, including overheating, are unacceptable and should not have been released to the market. As a long-time Apple user, I have never considered switching to Android until this year. The company’s focus has shifted from delivering high-quality products to prioritizing extravagant features, that they can't deliver, which is concerning.
Same. I was satisfied with my 13 pro. Had no plans on upgrading then was on a trip and my phone was stolen. Had to get a new one so said why not get the newest. Happened to be the 15pro. Wish I’d just bought a ln used or refurbished older one. Probably the worse  product I’ve owned. And I’ve had eMacs, lampshade iMac and PowerBooks. (Still waiting for the g5 PB lol). Just saying I’m not new to the  eco system.
 
It's even more embarrassing than I initially thought. Apple is basically a sinking ship in slow motion at this point. They're too arrogant and stuck so far up their own corporate bubble that they can't even see how badly they're falling behind. Just watching them fumble around while pretending everything's fine is painful.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.