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The iPod touch was a compromise introduced by Apple for those who did not or could not get a cellular plan with AT&T. The iPod was Apple's effort to give people a mobile device, minus the phone and cellular data for those who either did not want to to do business with AT&T or for those who got very poor service or no service from AT&T.

It was never going to see major investment beyond its initial short intended life span.

The iPod lineup, in general, became more or less an accessory device after the iPhone became the enormous success it would eventually become.

Yeah, the iPod Touch should never of had "iPod" in the name IMO.
 
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You will, more likely, get the third-CEO syndrome as you will a product person. Even if you get a product person, will you get an Apple product person or someone with a completely different ideas? There's uncertainty in the future. Even if Ternus were to turn out to be a great product person, is he really a great product person who understands Apple holistically or is he like so many hardware executives, focused on selling iron to maximize P&L in his corner of the business?

I'm not positing an opinion on Ternus or anyone else. I'm just saying be careful what you wish for.
It's also very hard to compare CEOs regardless because they serve in very different decades where the competition, tech, customer preferences and such are all very different. It becomes an apple to oranges comparison.
 
What’s right for your stock or what’s right for the customers? I believe Steve cared about the customers and building innovative products in which case Crook has failed the customers and only cared about the shareholders and building out the anti-competitive behemoth that is AAPL.

You don’t run a successful business by giving customers everything they want.

Apple products have never really been perfect under Steve Jobs either (I remember the first iPad with 256gb of ram, or the 2012 MacBook Air with 2 gb ram, so even before Tim Cook, Apple products have already been pretty stingy with specs).

And Steve Jobs went to war with Flash because he wanted to steer developers to the iOS App Store instead. Proprietary connectors like 30-pin? They all started with Steve, and people cheered him on for it.
 
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The iPod touch was a compromise introduced by Apple for those who did not or could not get a cellular plan with AT&T. The iPod was Apple's effort to give people a mobile device, minus the phone and cellular data for those who either did not want to to do business with AT&T or for those who got very poor service or no service from AT&T.

It was never going to see major investment beyond its initial short intended life span.

The iPod lineup, in general, became more or less an accessory device after the iPhone became the enormous success it would eventually become.
When the kids were teens, it was a nice niche product that didn’t give them all the features of a phone. I wish it had parental controls like there is today. The kids loved them, didn’t ask for phones until they were 18, and they are likely lifetime iPhone users because of it as they began building their own media libraries given they had an iCloud account. They were nice for a TV remote too. I was able to download apps to run the home audio equipment.
 
You don’t run a successful business by giving customers everything they want.

Apple products have never really been perfect under Steve Jobs either (I remember the first iPad with 256gb of ram, or the 2012 MacBook Air with 2 gb ram, so even before Tim Cook, Apple products have already been pretty stingy with specs).

And Steve Jobs went to war with Flash because he wanted to steer developers to the iOS App Store instead. Proprietary connectors like 30-pin? They all started with Steve, and people cheered him on for it.
I guess some of these people forget how Apple pretty much imploded at one point.
 
Different people are needed at different parts of Apple’s trajectory.

Steve Jobs was Churchhill.

Tim Cook is Eisenhower.

What kind of leader do you want his successor to be?
An integrator. By 2030, I want to plug my iPhone with 1TB of storage into a Studio Display and compute. It’s almost there. I want HomeKit and Siri to be as flawless as possible. I no longer need a full fledged PC so to speak. Mail, pictures, media and various apps is all I need at this stage in life. On the Mac front, they just need to remain innovative. I have two kids working in computer science and digital media that live on their Mac’s.
 
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It’s time. John Ternus is a product design guy who has put out some amazing hardware. Apple needs that right now. Tim got the company massive profit but they have lost their soul in recent years.
Need more a software guy over a hardware guy actually.

Scott Forstall is a software guy who majored in AI before AI became a big thing. That's what Apple needs.
 
Yeah, the iPod Touch should never of had "iPod" in the name IMO.

Yes I never really got the appeal of the iPod touch. I mean I never found a use for it outside of those people who just absolutely refused to give AT&T their money. But once AT&T lost their exclusive rights to the iPhone, the iPod touch became even more of a tough sell, again for most people.
 
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An integrator. By 2030, I want to plug my iPhone with 1TB of storage into a Studio Display and compute. It’s almost there. I want HomeKit and Siri to be as flawless as possible.
They could do it within the year if they wanted. You already can connect it to a display, keyboard and mouse though you just get a larger version of the same phone display and a mouse to click on things. So it's all a software problem now.
 
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When the kids were teens, it was a nice niche product that didn’t give them all the features of a phone. I wish it had parental controls like there is today. The kids loved them, didn’t ask for phones until they were 18, and they are likely lifetime iPhone users because of it as they began building their own media libraries given they had an iCloud account. They were nice for a TV remote too. I was able to download apps to run the home audio equipment.

Oh yes and to be clear I feel the same way. I just understand the heat that Cook or whoever the CEO of Apple would have been if they had continued to throw money at the Touch. Apple was in a lose lose situation there. It was one of those you can't put the toothpaste back in the bottle moments.
 
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They could do it within the year if they wanted. You already can connect it to a display, keyboard and mouse though you just get a larger version of the same phone display and a mouse to click on things. So it's all a software problem now.
Indeed. They are so close on this.
 
Need more a software guy over a hardware guy actually.

Scott Forstall is a software guy who majored in AI before AI became a big thing. That's what Apple needs.
Reminds me of when Jobs said at MIT that "Hardware churns every 18 months. It's pretty impossible to get a sustainable competitive advantage from hardware ... but software seems to take a lot longer for people to catch up with."

LLMs are at least 50 percent hype and frequently wrong.
 
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It's time for Tim. He and the people under him failed to recognize the AI boom, Apple Intelligence has been an abysmal failure.

As CEO, it ultimately falls on him.
 
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Nothing against the guy but Tim needs to step down as soon as possible. He’s no Steve Jobs. It’s been a very rich period for Apple but also a period filled with loss of purpose. Apple’s true values have disappeared since Job’s passing. Apple needs to go back to its routes. We need a visionary leader.
 
It's time for Tim. He and the people under him failed to recognize the AI boom, Apple Intelligence has been an abysmal failure.

As CEO, it ultimately falls on him.
Hmm...


Maybe it's not such a bad thing to sit out entire trends, especially if they turn out to be flops in the long term.
 
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