This is really drastic, if true: “Production orders for the iPhone Air have been cut nearly to "end of production" levels, despite it only becoming available in China last week, due to weak demand in other markets, multiple sources briefed on the matter said. Under the initial production plan, the iPhone Air accounted for roughly 10% to 15% of overall new iPhone production this year, said two sources familiar with the plan. […] One supply chain manager said production orders for the iPhone Air from November onward will be less than 10% of the volume compared with September. Another supplier executive said they received a similar notice from Apple.”