In other words: Apple still has "reasonable" margins only because their products are over-priced -- especially when you consider the fact that their stuff is produced in cheap labor factories in China.
It won't hurt you when you admit the fact that this designer hardware is expensive.
I would contend that the latest generation MacPro is the best designed example of *consumer* electronics in the world. Ever. Easily in the top 3. Worth the price? I'd say so.
Anyway. It's still ridiculous enough that an American court decided that Apple gets away with their EULA. If Sony got away with an EULA saying that Sony Pictures movies can only be watched on a Sony DVD player, and not on DVD players from Toshiba, Philips or anybody else, you folks would probably also find that totally okay and would applaud Sony and hate Toshiba for selling a DVD player that could playback Sony DVDs. And this whole Apple vs Psystar thing is NOTHING else -- it's only about Apple's EULA that tells you that you are not allowed to use a separately sold piece of software named Mac OS X on a compatible computer from a competitor.
It's completely insane and against common sense that you can apply a copyright law to enforce the most customer-hostile and anti-competitive end user license agreement currently in existence.
I think this is the whole misconception right here. OSX is not sold separately. It is sold with a Mac. It's only sold separately with the understanding that you already bought a Mac - and therefore the OS that goes with it - to put it on. An upgrade essentially.
Your SONY hypothesis is a bit of a stretch. Yes, SONY owns the rights to the movie on the disc, and they also designed and sell the hardware to play it on. But it breaks down after that. The two are not directly dependent to one another as an OS to a computer are. Their BD sales are not dependent on their studio releases. The studio releases have little effect on the sales of BD players. People can buy a SONY player to watch a Disney movie on. Or they buy a TOSHIBA player to watch a SONY production on. Either way SONY is making money, but they are two different industries altogether. Sony had no choice but to license their BD technology or lose the war to their competitor, otherwise they probably would have loved to keep SONY films exclusive to SONY hardware. Some companies choose not to license it. That's just the way that industry works so it's nearly impossible to draw a comparison like that. Apple isn't forced to license anything of theirs just to remain in a market, so they don't. Pretty simple.
Additionally, like I said earlier, How can it be considered anti competitive if they aren't forcing another company to use their product? A company can't be anti competitive against itself, or compete with itself, or be a monopoly by denying other companies access to it's product. None of these arguments make any sense.