i hear ya, but even before iphones - how many people have a number stored as "home" or "wife" in their address book with that number i can do a reverse lookup and see where you live, our infomation has been out there forever its only now that apple is doing it, now its news worthy
No it's Apple. Therefore it's no big deal. Which is the problem. If this was google you'd be singing a different tune. Just like Google accidently collecting useless data packets for mere seconds as they drove by houses with unencrypted wifi networks.
Additionally, you have the ability to request an unlisted phone number. That has been out there forever as you say.
Furthermore, you can even request via court order that your property information be blocked from showing up on Recorder and Assessor websites.
You have had the ability to be private, or not be private. That's been your choice for forever. However, Apple doesn't provide the choice to have this data stored, or not have this data stored.
#1. Provide the option to the user to not require the data to be stored
#2. If they opt in, encrypt the damn data.