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I've never had any issues with Apple's cables.I know a lot of people on these forums do but it's mainly their own fault for the way they treat them,like pulling the cable out by the cord instead of the plug! I am still using an 8 year old lightning cable that came with the iPhone 5 in 2012.

I'm with you on that, I never have any failures....one of my coworkers though ugh!
 
Exactly my thought. $100 doesn't sound terrible at all. If I were driving for Uber Black (or whatever they call their more premium service), this seems like something I'd put in my car for passengers.

It's a nice prop for someone trying to offer a luxury experience... as far as such props go, it doesn't seem all that expensive.

Not like the absolutely insane prices that Apple charges for wheels for the Mac Pro. Nobody will ever see them. Even if they did see them, they look like the same cheap plastic crap I'd find on the bottom of any rolling office chair or furniture.
The reason I mentioned I don't really like braided cables is they can collect dirt like mad. I wouldn't recommend a braided cable in an uber.

All the uber black driver would need to do is get nice $25 black easy-to-clean smooth cables and their customers would be happy.
 
When did fabric braid clad cables become stiff? I remember in the 80’s seeing my first fabric clad audio cable and one of the things I noticed right away about it was how flexible and nice it felt compared to other cables at the time.

Now every fabric shielded cable I come across seems to be more stiff than it’s plastic shielded equivalent.
 
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I’ve had a couple of lightning cables fail, and both times it was the exposed electrical contacts wearing off on the lightning plug itself. I bet USB-C plugs are a more durable design, since the electrical contacts are on the inside of the plug.
 
The kind of douche bag that would buy this is also the mini-frappachino-skinny latte beard stroking niche coffee shop dweller, who desperately wants to be taken seriously in life...

As a coffee shop aficionado, I feel attacked, haha, but no coffee-dwellers don't generally buy this type of thing. This is more for the type of people that want others to know they can afford it. This is just tacky and loud.
 
Where's the MFi logo?

It's MFi certified. All of Anker's relevant products are.

You forgot the "This ad was paid for by anker under the table". This just screams sell out.
As others have noted and is mentioned in the article, this is not an ad. We don't do paid posts. They did provide the product for review, which is standard.

It's not every day you see a gold-plated Lightning cable, and I thought it would be a fun look at a unique product. No, I don't expect many people to be interested in buying it (and neither does Anker), so maybe my review lets you get a little closer look at it without having to shell out $100.
 
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That cable seems like the perfect companion for the $1,000 HDMI cable!

Obviously this is a niche product for someone who has money burning a hole in their pocket, but even then you’d have to be crazy enough to get something like this instead of wasting $100 on something else. You might as well give it to charity.
The cables Apple bundles with the phones are ok, but after a couple years they begin to fall apart by themselves.
Right now I’m using a few MFi braided cables (including some from IKEA) and have no problems whatsoever.
 
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The kind of douche bag that would buy this is also the mini-frappachino-skinny latte beard stroking niche coffee shop dweller, who desperately wants to be taken seriously in life...
Nah, it’s not for those guys.
But they would buy it if it was made of real hand-varnished mahogany and came in a full-grain aged leather pouch.
This is for the blinged out oil money markets, so they can charge their mobiles in their gold Lamborghinis.
 
This isn’t going to be very useful in a year and a few months if iPhone 13 goes portless as expected.
 
Hahaha, okay, I know it's stupid, but it's the kind of stupid little thing that is kinda cool.

$100 to occasionally feel like Mark Cuban when I'm charging my phone? Sweet...
 
As silly as this product is, at least it's not OBSCENELY expensive.

You know if Apple did it it would cost $699 and the sheeple would be drooling over it.

Yes. But the cable ties would be an extra $199: sold separately.
 
The kind of douche bag that would buy this is also the mini-frappachino-skinny latte beard stroking niche coffee shop dweller, who desperately wants to be taken seriously in life...
Or a James Bond villain.
goldfinger_cards.jpg
 
Hahaha, okay, I know it's stupid, but it's the kind of stupid little thing that is kinda cool.

$100 to occasionally feel like Mark Cuban when I'm charging my phone? Sweet...

Or instead of wasting $100 on something profoundly obscene like that, you could donate that money to a charitable cause like St. Judes Research Hospital for Children.
 
Looks awesome. Already ordered 2. Going to go great with my case!
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Or instead of wasting $100 on something profoundly obscene like that, you could donate that money to a charitable cause like St. Judes Research Hospital for Children.
It's all relative. Instead of having a Coke you could drink water and donate the money you saved. People have a right to spend money on things they want. Life doesn't just have to be filled with necessities.
 

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Something like a regular ~$10~20 cable will last a long time if you take good care of it.

Guess some people have lots of money to spend even in a financial/health crisis.
 
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