In most cases I would agree that it is not good form to bypass a store where you would normally shop just because they don't accept Apple Pay. But in the case of Rite-Aid and CVS they both disabled a technology that they had been supporting specifically when Apple Pay became available. It was obvious that this was part of the MCX debacle, and as someone who is quite adamant about not supporting a technology that is invasive, inconvenient, less secure and less customer friendly, and is only being foisted on the consumer because it serves the non-primary business of the merchant (i.e. getting my information to market to me) I find it totally appropriate for someone to draw a line in the sand and make the merchant pay for the transgression.