I have been thinking about the decline in Mac sales. I understand that Apple blames most of it on supply issues and one week less of sales, and that's fair enough. However there is another way to look at things. Apple introduced two new Mac products this year, the 13'' and 15'' rMBPs. If we discard the 17'' MBP that never contributed any significant sales, the number of available models increased from 4 to 6, i.e. 50%. Despite this increased model range, MacBook sales (air, classic, retina) did als decline compared to the year ago quarter. I wonder if the rMBPs are just too expensive to generate strong sales right now. Remember that the 17'' MBP previously was the only machine with a starting price north of $2000, and was discontinued due to weak demand. Similarly $1700 for a 13'' machine without graphics card is a lot to swallow. If I remember correctly, the Air had similar issue with a very high starting price, while it is now a success. Apple should be able to reduce the price for the next generation of rMBPs. Flash storage prices continue to drop, and also the yields on the retina screens and unibodys should improve over time. $2000 flat should be possible as starting price for the next generation 15'' rMBP. For the 13'' I'm less certain how much can be done... in my opinion it should go down to $1400, but that's quite a bit. It will also be interesting to see whether the cMBPs will stay around (maybe only the 13'' as "low cost" option). I also wonder if we will see anything new before June/July, which is when the new Intel CPUs are said to arrive.