Apple had me locked out (tried on both laptop and my iPhone Apple app) at 12:01 PST. Finally got in (I think it was on my Apple app on my iPhone, but, honestly, I was so sleepy I honestly am not sure) and received confirmation email that I had purchased the iPhone Seven Plus Jet Black 128 GB (AT&T) via the IUP at 12:13 PST. At beginning of order process I was given Sept. delivery dates, but when I finished I was given Oct. 4 - 10. I did chat on-line with Apple rep later that day. She added expedited 2-3 day shipping, which moved my delivery dates to Sept. 30 - Oct. 6. My understanding though is that this might not mean much as iPhones typically ship with priority shipping anyway. I am also traveling out of state starting Oct. 3. I know my phone will probably deliver earlier than estimated, but am nervous. I have never pre-ordered before. I currently have a iPhone 6 which I got a week or two after launch two years ago by walking into Best Buy after work (after pestering local Apple Store, Best Buy and AT&T stores daily ever since the launch date). I'm semi-retired and this month have the luxury of having nothing I need to do on Friday. I'm 90% sure I'm going to camp out to see if I can get a phone at the AT&T store Friday morning here in Oklahoma. The store opens at 8:00 a.m. It's located at the mall. I already found out which entrance to wait at and that they'll open those doors to the mall at 7:30 a.m. I am seriously considering getting there at 2:00 a.m. to secure my place in line. Does that seem early enough? Never done this before for iPhone although I did stand in line in November once for 6 hours in 40 degree weather in NYC for a SRO ticket to Book of Mormon. I was first in line and I got my ticket. Lol. Sorry for the life story. I think if I do camp out it will be a great story. Apparently according to customer service at the mall, security is fine with us camping out overnight. My understanding is that as long as my iPhone is still in Processing (which is almost for sure), I can cancel in store and then sign up for IUP with whatever phone I chose given what's available. I honestly don't care that much which color I get now as long as it's a 7 Plus with either 128 GB or 256 GB. The Jet Black looks cool, but it's gonna be a scratch magnet. Besides, I'll have it in a case (a battery case as soon as Apple or Mophie make on).