Please stop posting fanboy mock ups and product renders. This is not news or even rumors. Do you REALLY think Apple is going to look at some fanboy iPhone concept and think "Hey, lets do that next". All this is a very despite cry for attention from graphic artists hoping to be recognized by Apple and maybe hired by them, but only if Jony Ive's keels over and dies first.
The concepts don't bother me and they drive a decent discussion.
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Cook took over in 2011
iPhone 5 through 6s entry level storage was 16. Was Jobs telling him what to do while Cook slept?
Since I just gave just one example which you didn't like, how about changing the Macs to soldiered in ram so buyers had to pay upfront for upgrades or forever be locked in with less. Pushing the upsell. Cook is king of the bean counters. Great for his previous role, not so great for his current one, at least from consumers' point of view.
I don't really see the problem. If 16GB wasn't going to be enough, then buy a model with the storage that you need. Thing is, 16GB was adequate for most people for a long time.
As for the soldered RAM, it's not really that much of a problem. Baseline has been 8GB/16GB (depending on model) for quite some time now. I'd admit a 4GB base model was stingy, but the buyer should take into account for how they intend to use the machine over the next few years and choose a suitable config. If people want to cut corners and go for a low spec machine just to save a bit of money then that's their fault.