For those saying "nah it'll just be a 7S...", I understand and feel your apathy.
However, the 7 was the incremental model break. They had to tread water last year because hardware development hit several roadblocks. Hence the focus on camera upgrade and headphone jack removal.
And so the iPhone development was put in a holding pattern for a further 12 months.
However...
God knows there's not a visionary bone in Timmy's body, but there's literally no way Apple will allow their cash cow product to remain in the same form factor this coming cycle. NO WAY. Even the perception of "different" matters, They simply can't afford to risk industry scorn and consumer defection.
No, it'll be a different form factor alright. Almost certainly a combination of elements seen in these mock ups. But that's not to say it'll be "amazing" or "magical". Just as the 6 wasn't an improvement on the 4/5 form factor. With Apple these days, it's better just to hope for the best, but expect to be disappointed.
However, the 7 was the incremental model break. They had to tread water last year because hardware development hit several roadblocks. Hence the focus on camera upgrade and headphone jack removal.
And so the iPhone development was put in a holding pattern for a further 12 months.
However...
God knows there's not a visionary bone in Timmy's body, but there's literally no way Apple will allow their cash cow product to remain in the same form factor this coming cycle. NO WAY. Even the perception of "different" matters, They simply can't afford to risk industry scorn and consumer defection.
No, it'll be a different form factor alright. Almost certainly a combination of elements seen in these mock ups. But that's not to say it'll be "amazing" or "magical". Just as the 6 wasn't an improvement on the 4/5 form factor. With Apple these days, it's better just to hope for the best, but expect to be disappointed.