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It's so easy, I have to spend so much time researching which iPhone is best for my friends and family since, as I already mentioned, they ask me every year which phone to get.

Economies of scale play a huge role in the cost of the device, not just features. Not to mention, less of the standard dark color/storage configuration I want gets made in favor of providing a variety colors/storage so the one I want is sold out. Okay fine, I'll just pay more for the maximum 512GB version on top of the already inflated price due to lower economies of scale, right? Or maybe I just wait a month. Or maybe I'll just choose the awful gold color no one wants. Or maybe I'll get the big phone I'm probably going to regret. Or maybe the budget phone that I *might* hate. So many options. Easy.
Dude its just a phone. Buy one and use it. Tell your friends to buy the one they want.
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One slow, 3.5" phone. You're welcome to those times.
So if you had a current 3.5” phone it would be slow? Never knew the screen size was related to the speed of the phone
 
If there is no high-end phone smaller than the current 11, I'll be holding on to my 11 Pro for another year. The 5.8 size is perfect and anything larger is a deal breaker. In fact, I'd actually prefer smaller, but will always opt for the Pro camera. The X/Xs/11 Pro struck this balance perfectly of matching the best camera with a reasonably sized phone.

I fear that Apple is discontinuing the 5.8" size because it sells the least. What they fail to recognize is that it sells the least because of price, not because of size. The masses don't really care, so they buy the 11. The next largest audience just want the largest screen possible and buy the Max. Probably the smallest audience wants the Pro bells and whistles but doesn't want a big phone. I get it, but sadly I fall in that group.

And you don’t even get all the features of the Max. The smallest audience is likely the group that wants an SE size phone with Pro Max features. We send our sympathy.
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I hope they are lighter,I hate heavy phones.awkward to handle.

I have this kindle in my bag because even my iPhone X is heavier than it. I’d love a phone that weighs less.
 
What? Apple might release new phones in the fall? Stop the presses! This is BIG NEWS!

/sarcasm
 
The iPhone 6 at the time hit 6.9mm thinness, and they’ve mostly gotten thicker since then. Given that the 2018 iPad Pro dropped somewhat drastically to 5.9mm, I’m sure they’re doing something similar to that with the new iPhone Pro given the rumours of a similar chassis design to the iPad Pro.



I’m asking for a thinner phone.
Mobile devices that you hold in the hand don’t need to be thin. They should be thick and heavy with big battery. I’m on my phone 14 hours a day and almost never leave the house. iPhones are still pathetic with battery life.
 
For sure. And having options at different price levels makes it super easy helping people out with different budgets.
I’d sure hate to behind one of those people at Subway. Four kinds of bread, maybe 15 different meat/combos, 8 different veggies, 4 different dressings, 3 different cheeses... it must take forever to figure all that out. The cereal aisle must be hell for those folks, and shopping for a car? Yikes. Must be all but impossible.

It’s not all that hard, and it’s definitely not rocket science: smaller or larger around $700-800; smaller or larger around $1,000-1,100.
  • The smallest phone is cheapest, with two rear cameras. $700.
  • The middle size you can get in either two or three camera versions. $800/$1,000.
  • The largest phone is the most expensive, naturally it has three cameras. $1,100.
I’m sure there will be other differences, but that’s the basics.

People will basically choose based on their preferred size/camera/price, not necessarily in that order.
 
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Mobile devices that you hold in the hand don’t need to be thin. They should be thick and heavy with big battery. I’m on my phone 14 hours a day and almost never leave the house. iPhones are still pathetic with battery life.

The most portable computers we use (smartphones) should strike a solid balance of thinness/lightness and battery life. They’ve done that with the 11 Pro, though it probably leans a bit much toward battery life. Unless travelling I’ve never ended a full day with less than 50%. Far from pathetic.
 
And that is still 0.3mm more than iPhone 6s.




The iPhone XR / 11 has 5.1mm bezel. An iPhone 5.44" ( Still wondering why they dont do 5.5", easier for marketing purposes ) together with bezel will have height 135.7. That is Still closer or more the less same as 138.4mm of iPhone 8.

Hardly "between" iPhone SE and iPhone 8

Why would you use an LCD bezel measurement for an OLED phone? It should be pretty similar to the 12 Pro I'd imagine.

Sure it'll still lean towards the iPhone 8 size, but it will be smaller and even less wide.
 
I still say Apple needs to remove the internal battery altogether to achieve ultimate thickness and provide several smart battery cases instead. Thin with no bump, medium size and thick for week long life batteries and one fuel cell option.
 
The 11 Pro Max weighs nearly a half a pound. If they can get the 6.7" phone to be lighter than that, I'd be intrigued on purchasing.
 
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I don't think so, the phone will be taller and wider, this would offset the thinnest design.

You're not getting it. if you make it 10% thinner, regardless of what you do to other dimensions, that's still battery potential capacity you've decided not to utilize by making it thinner.
 
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I'm staggered that there are people who have no issues with how heavy and thick (i)phones have become in the last couple years. Please open your junk drawer, dig up your old iPhone 6, or ask a friend to do so. That was an awesome phone.
iPhone 11 (aka XR) - and even the Pro - are absurdly thick. And heavy. If you use a case, it's getting unusable. I do not carry a man purse, ffs, I'd like to put my phone in the pocket of my jeans.
I can't believe that at this point people still are shouting "make it thicker". Pathetic.
 
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5,4 inch. Yeah, not interested. The iPhone 12 is inferior and the Pro Max too big/heavy.
 
The iPhone doesn’t need to go any thinner, it needs a bigger battery

The reports also say that it is taller. There can be some swap of internal volume space if the taller offsets the thinner. It probably won't be equal but Apple could squeeze more "stuff" into the "taller" space and that would free up space in the main body for the battery with slightly different dimensions but closer to the same overall volume.

Other reports I think pointed to the screen being slimmed out by a small amount also.

Thinner is likely more problematic in there being a "bendable" issue than a loss in battery lifetime issue. That may be OK with there being more smaller options now so more folks have pants pocket options and folks who toke the phone in a purse , briefcase , or some other larger "pocket" option can haul this larger phone (phablet ... somewhat past the reasonable phone size IMHO. ).
 
Here is an idea, make it so that it's harder to slip out of one's hand without a case. I'm convinced they are designed to slip and fall so that you'll buy a case and/or have to buy a new one when you break it.
 
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Thinner? Next you'll tell me it'll be faster.

Actually it has been quite a while since they have made them thinner. Each iteration has either been thicker or the same as the previous.

The 6s was thicker than the 6
The 7 was the same as the 6s
The 8 was thicker than the 7

The X was thicker than the 7 and 8
The Xs was the same as the X
The 11 Pro is thicker than the Xs

The 6s Plus was thicker than the 6 Plus
The 7 Plus was the same as the 6s Plus
The 8 Plus was thicker than the 7 plus

The Xs Max was thicker than the 8 Plus
Thee 11 Pro Max is thicker than the Xs Max
 
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I have a feeling the 5.4 is going to sell like hotcakes

If they price it where the XR is now, $599, then yes. ( if it is $699-799 and/or doesn't have mmWave (but sub 6Ghz 5G ) then probably not ... relative to some other models. ).

Another factor will be the gap between the iPhone 9 and the 5.4. They are probably going to be pretty close in size. That is probably contributing to why Apple wants to get these two out with a calendar gap between them. The markets overlap a bit. ( they are splitting up the "smaller phone" market, but segmented on budget and value prop of touch ID vs FaceID. )

It won't be a 'flop' but likely will be selling alongside an 'iPhone 12 Plus' and a iPhone 9 below it (and perhaps iPhone 11 at 'last year model ' pricing). It would be in a crowded space.
 
If the rumors are true, I’m a little disappointed to see see the bump up in size to get the flagship camera lens system. 5.8” is large enough and based on the early rumors of having a flagship 5.4“ I was more than delighted. Meh.
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And honestly I couldn’t care less about .5 mm of thickness variation one way or another. Phone/display size is a much higher priority.
 
Do any of those 10x phone cameras actually produce crisp pictures?


Are there any phones with 10X lenses? I don't know. I believe Samsung is working on it.

Apple is working on better stabilization. That should improve the 10X picture.
 
It depends if it has trade offs compared to the 6.7” model

The 5.4" model most likely will be the "mainstream" model.

Line up will look something like

iPhone 9 ( 4.7" Touch ID at a $399 ( maybe $359 ) price point. )
iPhone 12 ( 5.4" about the same size as above but with FaceID to 'grow' screen and newer internals)
iPhone 12 Plus ( 6.1 " )
iPhone 12 Pro ( 6.1" more tech (mmWave) and better cameras )
iPhone 12 Pro Max ( 6.7" more cameras and just plain big. Even taller than current 11 Pro Max ).

I think the 6.7" Pro Max is more so going to be solidly in the phablet space. Not really carried in normal pockets . People using it as a camera , small computer , "smaller" iPad Mini , etc. more so that in a capacity as a normal phone.

From the rumor info , it probably isn't going to play the "smaller" role that the XS and iPhone 11 Pro played. Apple is more going to directly address the "smaller phone" market, but will more affordable devices than throwing a "Pro" device at it.

The step down for the "Pro" from the Max would be to 6.1" ( so it will get a incrementally bigger. Which supports having more additional space for the cameras and likely also more space for the mmWave antennas. and wider range/usage wireless charging. )


Apple is running into a "wall" of selling less phones that is in part a result of their price creep that has set in over the last several iterations. Pretty good chance that the number of people who want smaller and "older classic" iPhone prices is probably bigger than folks who out to spend maximum money for smallest with all the bleeding edge perks attached. ( some of those folks will be off chasing "foldables" which Apple probably isn't going to do any time soon. )

The 12 Pro models will keep the price creep (maybe even more creep higher in price ) and just sell substantially fewer with higher margins.
 
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still no actual leaks...reports like this are pointless as they don't tell us anything about what to expect.
 
It's awkward to hold without a case? Maybe grip wise because the glass is more slippery?

I'll take a thinner phone as long as it doesn't impact improving battery life and durability. More pocket space is always welcome in my books.
Issue is that for me the thinn/thiccness doesn't affect my pocketing. It's the size which is getting even bigger now. The Pro Max just barely stays in my pocket. How big will they go before it's too big? Will the meme come true where the iPXXX is bigger than an iPad?
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I think the 6.7" Pro Max is more so going to be solidly in the phablet space. Not really carried in normal pockets . People using it as a camera , small computer , "smaller" iPad Mini , etc. more so that in a capacity as a normal phone.
Definitely. I like bigger phones, but it's getting ridiculous anymore. They better have a bundle of iJeans with the 6.7" with deep pockets. I'm not going to go around with cargo pants just so my iPhone fits. Which jeans have the largest pockets?
 
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