I generally put a cover on my phone so the color is not really important to me. I just always buy whichever comes with the black glass as I do not like the white glass look on the front. Having said that, I actually have the deep blue apple cover for my iphone 6s and think it is a great color. Apple should definitely have more color -- people do make choices based on color so why not give them more choices. Hell, I may even go with a naked phone if they give me a cool color to sport.