I disagree, Apple isn't innovating in the way that we want them to. We want that wow factor and that is what they're not delivering.Well, you are entitled to your opinion and I hope you are right. I just believe innovation, not stagnation is the way to the future....but maybe you're right. Maybe stagnation and status quo is what people want. If you want to get the feel for what Apple used to feel like start following Tesla. Apple has flatlined under Cook.
Tesla is able to deliver the wow factor because the products and things they are improving on are many decades old. Cars have been the same forever, train/ tunnel travel, space shuttles etc. Yes his innovations are a marvel no doubt, but these improvements being made to technology older than most of us.
We are getting new phones and computers almost every year, there just isn't any room to deliver that wow factor in the products Apple make anymore.