Why is it archaic, because it has actual buttons and you can easily tell if it's upside down or not just by holding it, without accidentally clicking/pushing something you didn't mean to? And unreliable how? I've had the same three Fire TV sticks for the last couple of years and all the remotes have been just fine and completely reliable, and I'm not always accidentally pressing buttons I don't mean to because the Fire TV remote's design doesn't value form over function. I have zero qualms with the performance of Fire TV. This is the Reality Distortion Field crap people always talk about when it comes to Apple... "Shiny and made-of-glass" does not automatically equal better.
No, I don't get much more from Apple TV. Fire TV has an Apple TV app so I can watch all of my purchased content, most modern TVs (like mine) have AirPlay built in, and I couldn't care less about controlling it with my phone. All of my 3rd Gen Apple TVs required constant restarts due to apps going bonkers, apps would frequently log me out for no reason and require me to re-logon using that godawful remote, and because of that I chose to go another route when the 4th gens came out. My Fire Sticks do not do any of that stuff. The apps on Fire Stick work smoothly, and the interface is quick.
Some people in this forum just seem to have an inherent, automatic prejudice towards anything not made by Apple, which is just silly. The Fire Stick is a good device. Again, I would love to be an all-Apple household just for consistency sake, but the Apple TV hardware is just not there yet. Maybe now that they've sunk so much money into the supporting Apple TV infrastructure, the hardware will catch up. If the next generation proves me wrong, I'll certainly jump on board, but at this point in my eyes it's still a "hobby" to Apple.