They don't have the same intentions. at a very general level, they both want to make money off us, sure. But apple does so by selling me expensive hardware. google does so by mining my data and selling it to the highest bidder. not the same thing.
I think you are exaggerating a little... "Mining my data" & "Selling to the highest bidder".
What they do is totally different. If you are always searching for Mac keywords like "Mac,ipad,ipod,itunes,etc" they will show results with Apple when they can. Because they know you are interested in that and they want you to click on as many adds as possible. So instead of seeing an add about "Green Card in America" you'll see an add about "Win a iPad". Does this harm you in any way ? It might even help you if you are looking for a company which let's you ""win"" an Ipad.
Another use : If you search for the term "Leopard" google will show you the operation system "Leopard OSX" instead of "Leopard, the animal". So Google even helps you finding information you need...
The issue is that the press and bloggers are currently flaming Google for gathering private data and they exaggerate incredibly. The fact that so many people believe that Chrome is "spyware" already proves my point. It's sad that people can't develop some criticism and see that Google does no harm with this. They don't know your name, they don't know your address... They only know your IP is intrested in everything around Apple (I'm just taking apple as an example btw
).
Yes they try to make more profit by "gathering" your search data(=NOT the same as private data), but hey, if you don't want them to gather your search data? Stop using Google or any kind of search engine and your issue is solved
? But I doubt you'll do that, you (and everybody on 99,9 % of the internet users) like the services which Search Engines provide us to much
Regards,
TheBluePanda