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Samsung and LG Reportedly Exploring Sapphire Crystal Displays

Finished....

Have to say I'm done with Samsung. I find the continual stream of credibility exposures has turned me off them completely, not just competitive phones etc. but any device. I just move on now.

For such a clearly capable and innovative company they seem to lack fundamental ethics in their business model. In today's world you're going to get exposed, and that means lost opportunity with folks like me....

It makes perfect sense for them to compete and some technologies will be the same, but I'm genuinely ambivalent now, irrespective of achievement.
 
MacRumors said:
LG and Samsung allegedly explored the feasibility of using sapphire in their phones last year, but rejected the material due to the high cost of production. Now that Apple is moving forward with the material, Samsung and LG are reevaluating their earlier decisions, reaching out to sapphire glass manufacturers and requesting product samples for examination.
Click to expand...
1) LG/Samsung looked at stuff (allegedly)
2) LG/Samsung discounted use of stuff at that time due to production cost / rejection rate / whatever
3) Apple appear to think they've overcome production cost / rejection rate / whatever problems
4) In light of 3), LG/Samsung decide to re-look at stuff

What's the problem here? My outrage-o-meter is registering about 0.03.
 
HobeSoundDarryl said:
What is that big benefit that makes it a "major upgrade motivator"? This is an invisible feature, meaning one won't be able to tell whether it's a sapphire or glass screen (they'll look the same), so the "must have the latest & greatest" crowd wanting some tangible change that will help others notice a difference won't get fed by sapphire over glass.

Sapphire is harder and that will make it less likely to scratch. However, there's so few comments about people scratching their iPhones now. The big gripe is shattered screens for which sapphire will do no better.

So what is the upgrade motivational benefit?
Click to expand...

Does it have to be an upgrade motivational benefit? How about simply making a better product?
 
Apple needs to start putting out bogus PR, let Samsung use all their resources trying to be first to all these bogus products.

1. All metal phone with shoelaces that *are* the antenna
2. Jacket which has zipper mount for pull-string to answer the phone.
3. Neck brace with 4G LTE so you can quickly bring to market your competitor's ideas, while still keeping pain at a minimum from quick head turning.

I'm sure Samsung would have no desire for such products, but I'm sure they would want to be first not to bring them.
 
SilverL said:
Filed under: Copying. Apple. See previous attempts.

At least someone acknowledges Apple is an innovator.
Click to expand...

You're all so bitter!

This is business. All companies copy, some get caught out and end up being sued. Unless Apple have invented and got the rights to Sapphire Glass, I don't see the problem.

And Apple are equally guilty of copying. In some ways worse. I remember hearing something about how Steve Jobs took a visit to Xerox (I think), saw their prototype of a mouse and so he literally stole the idea.
 
mojolicious said:
1) LG/Samsung looked at stuff (allegedly)
2) LG/Samsung discounted use of stuff at that time due to production cost / rejection rate / whatever
3) Apple appear to think they've overcome production cost / rejection rate / whatever problems
4) In light of 3), LG/Samsung decide to re-look at stuff

What's the problem here? My outrage-o-meter is registering about 0.03.
Click to expand...

Yes, I know. It's pathetic isn't it.
And every single one of the moaners, if they were in business would be doing exactly the same thing.

You and another company produce cars, they fit a sun roof. People seem to like the sunroof and buy more of their cars. You see this and think, oh yes, customers really like a sunroof, we'll design one into our next model.

Companies have done this since year zero. Why would you do anything else?

If you made the cars, and saw their cars, with sunroofs were selling well and it was obvious that customers liked this feature in a car.
Would you as a car maker say. Nope, despite potential more sales. We are not going to fit a sunroof.

So you don't make what's shown to be popular and go out of business.

All Apple NEEDS to do it make the best products, and offer a RANGE of the best products at different price points and people will buy them.

Apple's problem is they don't do this. All they seem to be doing it tweaking a typeface, changing a colour tone, massaging the alignment of a icon on the screen and adjusting it's shadow darkness, whilst other companies are out there "Doing Things"
 
1Zach1 said:
Apple isn't really "leading the way" until they produce a product with it, right?
Click to expand...

They currently use Sapphire glass on their lenses for their cameras on the iPhone.

“We, as a market leader, are following the market trend.” — Samsung
Click to expand...

A bit Ironic by following the market trend as leading.

kafka33 said:
"Apple is leading the way in the adoption of sapphire"
Are you for real ?? Apple is NOT LEADING NOTHING !
The ONLY thing Apple are leading is it's own OS : iOS.. Nothing else.
Click to expand...

I'm guessing you are saying Apple does not make their own products. While Samsung builds some its own parts, it still utilizes other factories to build its products and/or parts. Along with many other companies.

It certainly designs most aspects of its phones, especially its "A" Series processors used in its iPhone & iPad, Apple TV lines.

The use of semantics and strawman arguments won't make Apple any less capable of producing their own products.
Click to expand...
 
Piggie said:
Yes, I know. It's pathetic isn't it.
And every single one of the moaners, if they were in business would be doing exactly the same thing.

You and another company produce cars, they fit a sun roof. People seem to like the sunroof and buy more of their cars. You see this and think, oh yes, customers really like a sunroof, we'll design one into our next model.
Click to expand...

A bit like how Samsung (and others) started making larger screen phones. People bought more of them. Samsung became the largest smartphone manufacturer. Apple thought "Customers really like larger screens".

So they made the iPhone's screen larger.

And they're rumoured to be making it even larger again.

But that's not copying. Apparently.
 
gnasher729 said:
Wrong. It's called "leading the way", not "arriving first". For "being the first to use sapphire crystal displays in a phone", they'd have to produce a product. "Leading the way" means "being followed". If some luxury phone maker built some thousand phones with sapphire crystal before Apple, they would be first, but if they are not followed then it would still be Apple "leading the way".
Click to expand...

In that scenario, isn't "luxury phone maker" leading the way, with Apple following them? I'm not sure I understand how when Apple does something after another company, Apple isn't following them. When Samsung and LG do something after Apple, they're following Apple.
 
mojolicious said:
1) LG/Samsung looked at stuff (allegedly)
2) LG/Samsung discounted use of stuff at that time due to production cost / rejection rate / whatever
3) Apple appear to think they've overcome production cost / rejection rate / whatever problems
4) In light of 3), LG/Samsung decide to re-look at stuff

What's the problem here? My outrage-o-meter is registering about 0.03.
Click to expand...

Piggie said:
Yes, I know. It's pathetic isn't it.
And every single one of the moaners, if they were in business would be doing exactly the same thing.

You and another company produce cars, they fit a sun roof. People seem to like the sunroof and buy more of their cars. You see this and think, oh yes, customers really like a sunroof, we'll design one into our next model.

Companies have done this since year zero. Why would you do anything else?

If you made the cars, and saw their cars, with sunroofs were selling well and it was obvious that customers liked this feature in a car.
Would you as a car maker say. Nope, despite potential more sales. We are not going to fit a sunroof.

So you don't make what's shown to be popular and go out of business.

All Apple NEEDS to do it make the best products, and offer a RANGE of the best products at different price points and people will buy them.

Apple's problem is they don't do this. All they seem to be doing it tweaking a typeface, changing a colour tone, massaging the alignment of a icon on the screen and adjusting it's shadow darkness, whilst other companies are out there "Doing Things"
Click to expand...

But the problem is Samsung are doing this because Apple is doing this. When they stop copying, they start bashing Apple the company which they stole idea from. And then, when Apple sues them, they delay the lawsuit as much as possible and not get any punishment. Also they are tend to place marketing gimmicks on their products. It's not just copying, it's the unethical business strategy.
 
What a load of rubbish. I’m quite sure a good few watches are and have been for sometime available with a sapphire crystal.
Will you guys give Apple ‘credit' for copying this too when/if the iWatch arrives?

So Samsung are exploring the idea. Big deal.
 
H2SO4 said:
What a load of rubbish. I’m quite sure a good few watches are and have been for sometime available with a sapphire crystal.
Will you guys give Apple ‘credit' for copying this too when/if the iWatch arrives?

So Samsung are exploring the idea. Big deal.
Click to expand...

I agree, "big deal." I don't care either way. However, Samsung doesn't even try to hide the fact they just try to do everything Apple either does, or is looking to do.
 
Mildredop said:
You're all so bitter!

This is business. All companies copy, some get caught out and end up being sued. Unless Apple have invented and got the rights to Sapphire Glass, I don't see the problem.

And Apple are equally guilty of copying. In some ways worse. I remember hearing something about how Steve Jobs took a visit to Xerox (I think), saw their prototype of a mouse and so he literally stole the idea.
Click to expand...

Wrong ! Apple compensated Xerox and reinvented the UI and mouse. They left Xerox alone and walk their own path.

Samsung outright stole the look and how the UI works without paying. Even after convicted. Then they keeping aping Apple since then.

If Apple had not sued, Samsung would copy even more.

Edit:
The Xerox mouse was also different from the Mac's. It had 3 buttons, works on an expensive optical tech. Apple's mouse was mechanical, cheaper and more robust. Hence, mass market.

The UI was also completely different. The Xerox UI has no desktop metaphor or overlapping window. Apple invented those from scratch.
 
Last edited:
Mildredop said:
A bit like how Samsung (and others) started making larger screen phones. People bought more of them. Samsung became the largest smartphone manufacturer. Apple thought "Customers really like larger screens".

So they made the iPhone's screen larger.

And they're rumoured to be making it even larger again.

But that's not copying. Apparently.
Click to expand...

Apple does not copy!! All previous large display smart phones sucked and since the iPhone 6 is so great how is that copying? No one wants large phones and will only want them once the iPhone 6 is released. Samsung even copied the iwatch!!! Imacs have had large displays way before the galaxy note was ever introduced!!

Sarcasm....
 
Looks like Scamsung is up to their usual behavior - wetting their pants when they hear Apple might beat them to the chase with a cool, new innovation...and then frantically crank out units and flood the market with a cheaper product before Apple enters with their polished, ready-for-market deal...

I am guessing Scamsung is going to try to beat Apple to the market with Sapphire scratch-resistant displays. The news has not been secret. Every major mac site has been reporting on it, and it's no secret that Apple has big plans for Sapphire use in future products.

Just have to see if Scamsung can produce the stuff in mass quantity efficiently enough and beat Apple on this one. If not, Scamsung will be close behind with a similar display product on all their devices. Competition! Yeah, Scamsung wet their pants on this one.
 
Mildredop said:
A bit like how Samsung (and others) started making larger screen phones. People bought more of them. Samsung became the largest smartphone manufacturer. Apple thought "Customers really like larger screens".

So they made the iPhone's screen larger.

And they're rumoured to be making it even larger again.

But that's not copying. Apparently.
Click to expand...

Different. Mobile screen size is just like PC monitor size. There is no innovation in it.

What's different is how the software works with different screen size.

For example, iPad UI and apps work differently compared to iPhone.

Apple makes larger size mobile device anyway, before Samsung. It's called iPad and decades ago, Newton. But the software and concepts are different.
 
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