No, I meant what I said, including the parts you cut. Apple tried to bridge utility and jewelry, but the later camp isn't impressed. I didn't say they're only concerned with the look, but if you look at their initial sales strategy ($17k gold editions sold through high end French salons) they really wanted this to impress the fashion conscious. What I see in the forums is that the "I have a collection of $30,000 watches" crowd don't like the design.
I do like it, but I shop at Apple stores and Best Buy-- not Paris or 5th Avenue. I was surprised to see Apple Watch for sale at Best Buy, but I think it's probably acknowledgement that their sweet spot is the utilitarian type. That's fine-- it's where the money is, but if they want to keep pushing for the three comma crowd they'll need to go to a round face.
I don't think that's why Samsung and others went round, mind you. I think they did it for the novelty. Apple doesn't go for novelty, but they so go for design.