Clearly those people are hired actors - they all prefer the Samsung!![]()
Saying things that sound like marketing text was the bigger clue
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And yes, Apple perhaps did start it with the Mac vs PC ads a while back. But the beauty of those ads was that Apple was generic about it, they didn't target specific manufacturers or particular devices. Just shows how desperate the competition must be if they're always attacking specific Apple products directly.
That was half the beauty. The other half was that most of those ads addressed actual complaints you could read on dozens of websites. Not issues Apple just pulled out of thin air. And highlighting the issues that they did may have had the additional result of getting them addressed in Windows as well.