And you think that Samsung's attacks aren't "very real issues"? Every single one of their claims is factually true, albeit perhaps exaggerated in some cases. (That's the nature of marketing.) Whether they're of importance to you specifically is another issue altogether.
Respectfully, I spent many years doing market researchand I can tell you that this kind of marketing is, in fact, very effective. Market share is often best increased through contrast pieces, especially when there's a dominant competitor with a well-established brand in the market. I can also tell you that these adslike most any ads you seewere the product of extensive testing. Multi-million dollar campaigns don't just end up on TV without testing. Sometimes the testing is done poorly, but it's at the very least done.
The whole reason I have no interest in an iPad is precisely that I can't really multitask on the thing. So, once again, you're overlaying your personal preferences to the entire population. That, my friend, is a marketing folly.
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There's no need to "move on" when people act like Apple's high and mighty in the same breath as they criticize Samsung. Moreover, those ads were highly effective and were recognized as such. It's simply smart advertisingfor Apple then, and for Samsung now.
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Your biased opinions of Apple and Samsung are leading you to call the former classy and the latter trashy. I suspect that if we swapped the ads and the brands, you'd still be calling Apple classy and Samsung trashy. The notion that because there's no one trying to "advocate" for one of the competitors in the form of a parody is simply coming up with a contrived excuse to rationalize your biased perspective.
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I don't see these particular commercials as bashing the end user. I agree that some prior Samsung commercials have done that, thoughas did some of the recent (and lousy and fortunately since-then canned) Apple commercials. And as for the spin, there was definitely some exaggerationor at least unsupportable claimsin the Mac vs PC ones. There were 66 commercials in total, with claims like "I'm better" and "it's easy".
I won't disagree that those commercials were "cuter" than Samsung's, but they certainly had spin.
Mostly I'm just annoyed at the lack of objectivity here. I strictly use Apple stuff, and I have since the late 1980s. I've never owned a PC other than for work stuff. But c'mon people.