Absolutely not the same. Apple was simply pointing out very real issues with Windows that most of us experienced on a regular basis. Samsung's MO is to attack and belittle the competition and consumers who use competitive products.
And you think that Samsung's attacks aren't "very real issues"? Every single one of their claims is factually true, albeit perhaps exaggerated in some cases. (That's the nature of marketing.) Whether they're of importance to you specifically is another issue altogether.
That's just bad marketing. Even comparing screen resolution - it's ridiculous to suggest someone would notice the slight difference in resolution between the two devices.
Respectfully, I spent many years doing market researchand I can tell you that this kind of marketing is, in fact,
very effective. Market share is often best increased through contrast pieces, especially when there's a dominant competitor with a well-established brand in the market. I can also tell you that these adslike most any ads you seewere the product of extensive testing. Multi-million dollar campaigns don't just end up on TV without testing. Sometimes the testing is done poorly, but it's at the very least done.
And this idea that people need to multi-task as if you couldn't use a tablet or computer without being able to watch videos and work on spreadsheets at the same time is a total red herring. I'll make a guess that multi-tasking for the vast majority of people is simply listening to music at the same time they're writing or reading emails.
The whole reason I have no interest in an iPad is precisely that I can't really multitask on the thing. So, once again, you're overlaying your personal preferences to the entire population. That, my friend, is a marketing folly.
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My oh my, how quickly Apple haters tend to bring up the past over and over, beating a dead horse. Those ads ended years ago. Move on.
There's no need to "move on" when people act like Apple's high and mighty in the same breath as they criticize Samsung. Moreover, those ads were highly effective and were recognized as such. It's simply smart advertisingfor Apple then, and for Samsung now.
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No one forgot. Do you know the difference between trashy and classy? The difference is that even when you disagree with the message you still enjoy watching it. Even though Hodgeman (PC) was snarky, he was still a fun and enjoyable character. He was a bad guy we rooted for.
No one is rooting for the Apple, MS, Kindle people in this commercial and no one is rooting for the snarky Samsung people either.
That's the difference between trashy and classy. Trashing your competitor by making them lovable. Samsung and you do not understand such a subtle sentiment.
Your biased opinions of Apple and Samsung are leading you to call the former classy and the latter trashy. I suspect that if we swapped the ads and the brands, you'd still be calling Apple classy and Samsung trashy. The notion that because there's no one trying to "advocate" for one of the competitors in the form of a parody is simply coming up with a contrived excuse to rationalize your biased perspective.
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But, having said that, the Mac vs. PC commercials did not bash the end user (which many of Samsungs commercials have), and they didn't put an incorrect spin on things.
I don't see these particular commercials as bashing the end user. I agree that some prior Samsung commercials have done that, thoughas did some of the recent (and lousy and fortunately since-then canned) Apple commercials. And as for the spin, there was definitely some exaggerationor at least unsupportable claimsin the Mac vs PC ones. There were 66 commercials in total, with claims like "I'm better" and "it's easy".
I won't disagree that those commercials were "cuter" than Samsung's, but they certainly had spin.
Mostly I'm just annoyed at the lack of objectivity here. I strictly use Apple stuff, and I have since the late 1980s. I've never owned a PC other than for work stuff. But c'mon people.
