Become a MacRumors Supporter for $25/year with no ads, private forums, and more!
  • Did you order new AirTags? We've opened a dedicated AirTags forum.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
52,456
14,151



Over the years, one of Samsung's major advertising tactics has involved comparing its devices to Apple's iPhones, attempting to point out shortcomings and feature flaws. As of today, Samsung's published two new videos that pit its Galaxy S6 Edge against the iPhone 6, highlighting the device's camera, wireless charging, and curved display.

In the first video, Samsung shows off the dual curved edge of the S6 Edge, which can be used to display information like incoming calls and notifications. "Oooh, check out the edge of the Galaxy S6 Edge," says the voiceover. "It displays colors when your top five contacts call. The edge of the iPhone 6 displays nothing. But it has a vibrate function."


The second video focuses on the Galaxy S6 Edge's ability to charge wirelessly when placed on an included inductive charging mat, and it compares the S6 camera to the camera in the iPhone 6. The S6 and S6 Edge come with a front-facing camera that has a 120-degree wide-angle field of view.


Check it out, the S6 takes wider selfies that fit everybody. The iPhone 6... just cut off nana. Nana? When you do the math, it's clear. 6 is greater than 6.
Each of the videos follows up with Samsung's new tagline," 6 > 6," and they both end with the line "Not all smartphones are created equal." Samsung has a long history of mocking Apple products and Apple fans in its advertisements and commercials, so these newest anti-iPhone ads come as no surprise.

Since the launch of the iPhone 6 and 6 Plus, Samsung has seen a significant profit drop in its mobile division as some customers opted to switch from Samsung devices to larger-screened Apple devices. Before the iPhone 6 and 6 Plus, large screen size was one of the major differentiating factors between the iPhone and the Galaxy line of smartphones, but now Samsung must distinguish its products in other ways.

According to Samsung, demand for the Galaxy S6 Edge has been high, and it expects its profits to increase now that its newest devices have been on the market for a few months.

Article Link: Samsung Compares Galaxy S6 Edge to iPhone 6 in New '6 > 6' Campaign
 
  • Like
Reactions: xerexes1 and Cinch

Rainbow Evil

macrumors member
May 13, 2014
43
42
UK
I mean it is pretty clever advertising tbf - make everyone rage about how they just make fun of Apple to the point where people want to share how ridiculous it is, hence videos about their product shared millions of times.
 
Comment

SteveJobs2.0

macrumors 6502a
Mar 9, 2012
827
1,347
It's time for Apple to increase their game with respect to the front facing camera. Selfies are not going away anywhere so this is an area that would definitely pay dividends with respect to delighting potential customers. Front facing camera should be about the same quality as iPhone 5 rear facing camera.
 
Comment

keysofanxiety

macrumors G3
Nov 23, 2011
9,534
25,277
Weak. Anything that distinguished the Samsung phones compared to the iPhone - namely, removable battery and SD card slot - has been stopped. Plus the bloatware on the Samsung devices is horrendous and does more harm than good for the user experience.

This is the last desperate move from a company who never really knew how to push the boundaries, only how to imitate at a lower cost. If people want Android phones, there are far better devices out there; thankfully 'Android' and 'Samsung' are less synonymous with consumers these days.
 
Comment

Andrés Roberto Rojas

macrumors newbie
Jun 4, 2015
2
12
I don't mind the idea of using ad time to directly compare your product with your rival's, but Samsung chooses the dumbest features to highlight. The side of the phone lights up? Wider selfies?

Wireless charging is cool. I'll give them that.

Yeah, that's not something I can't live without.
 
  • Like
Reactions: AnthonyHarris
Comment

hardwell

macrumors newbie
Aug 14, 2014
2
6
Eh?! So why is the pic of the front camera selfie on the iPhone 6 cropped and also it's the exact same pic on both phones when it states they are "actual screen images". Which means they could only have been taken on one phone. Such ******** Samsung.
 

Attachments

  • image.jpg
    image.jpg
    147.2 KB · Views: 1,373
Comment

nutmac

macrumors 603
Mar 30, 2004
5,060
4,205
My coworker has an Edge and it looks kinda cool. But he admits to never using or looking at his phone from the side AND due to its design, none of the cases really worked for him. So in the end, he had to purchase insurance.

Anyway, from what I read Galaxy S6 and S6 Edge are not selling as well as S5, which also didn't sell as well as S4.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.