Samsung Discusses 'Relentless, Aggressive' Pursuit of Apple in its Ads

[kdarling]

The only reason I didn't forget it was because Samsung ended up copying Apple a year later and relocated the headphone jack themselves. I guess their product management and engineering teams thought it was a pretty good idea, after all. Someone just forgot to tell their marketing department. Oops!

Of course, the actual jack location was not the point of the ad making fun of it.

Instead, it was the idea that such relatively minor changes were the most exciting new features expected by that fan who was waiting in line.

For the last 3 years I've been buying my iPhones directly from Apple.

I've also been buying my phones for years, partly because I still have unlimited data grandfathered in that way.

But you and I are not the norm, I think.

 

[jasonklee]

Touch ID is in no way a gimmic.

I agree. My comment was tongue in cheek. There are certain people who despise Apple no matter what they do. Worse are the forum bullies who lurk, trolling for erroneous comments made by Apple fans only to correct their ignorance as a means to peacock their own superior intelligence.

 

[EricTheHalfBee]

"From a marketing communications perspective, how did Samsung overtake Apple as the industry's lead smartphone manufacturer?"

What a stupid loaded question. Is the interviewer actually interested in finding out about Samsung? Or are they more concerned with making sure their agenda/point gets made?

Samsung has never overtaken Apple. The ASP for their phones is around $240. For Apple it's around $650. Most of those Samsung "smartphones" are low end devices, which is a market Apple doesn't compete in. Saying they overtook Apple is like asking Toyota about overtaking BMW just because some Lexus models compete with some BMW models.
[doublepost=1466033218][/doublepost]

You mean like Apple? Differential privacy is what Google has used for years. Apple made it a keynote point, so everyone glosses over the fact other companies have been using it before Apple.

https://www.engadget.com/2016/06/14/apple-differential-privacy/

Please. Google has been using it in limited areas as they test how it works. Your implication that Google and others have been using it for years is highly deceitful.

 

[CarlJ]

The Samsung Z3 with Tizen is state of the art. Love it because it lacks gimmicks like Touch ID, Siri, 3D Touch, Apple Pay. Koreans really know design better than Westerners. Got to give credit where it's due.

Samsung got where they are in the smartphone industry by slavishly copying everything Apple did. As proven in court. I would not presume to try to say categorically whether the citizens of one country as a whole know design better, but it is clear that Samsung, the company, has no honor. Stealing someone else's design work deserves shame, not credit, and that's what Samsung deserves - shame for their disgraceful actions.

 

[brendu]

I agree. My comment was tongue in cheek. There are certain people who despise Apple no matter what they do. Worse are the forum bullies who lurk, trolling for erroneous comments made by Apple fans only to correct their ignorance as a means to peacock their own superior intelligence.

Or to prevent misinformation from spreading...

 

[sir1963nz]

"pursue it relentlessly."

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pursue |pəˈsjuː| verb (pursues, pursuing, pursued) [ with obj. ] 1 follow or chase (someone or something)

So Samsung is right, they are relentlessly following Apple, always behind, always chasing, never catching up.

 

[jasonklee]

Or to prevent misinformation from spreading...

Only if there is no other subtext. Otherwise, if the majority of one's contributions to these forums is picking on Apple zealots who have a clear confirmation bias toward all things Apple, that's a bit like going toe-to-toe with a 5th grader at chess.

 

[pika2000]

The virtues of our brand are engineering, openness, freedom in mindset, purposeful innovation, multiculturalism, vibrancy, being inviting and inclusiveness

Haha really? Openness? Freedom in mindset? Purposeful innovation?
Samsung is having a hard time in "innovating" now since they are running out of things to copy. And with the Chinese OEMs attacking Samsung at their core competency, which is copying, but for less cost, Samsung is being pinched from the bottom.

 

[the batman]

i always find it interesting how competitors seem to focus more on apple than themselves. apple hasn't done that since those mac vs pc ads way back

 

[jamesrick80]

Some of you blasting Samsung don't deserve one of Samsung's oled displays on your iPhones....thumbs up to Samsung

 

[iOSFangirl6001]

Samsung are just trying to gain their own "Cult" following. Which won't happen.

Pursuit is the correct word indeed. Java apps, lol. Time to work on your new file system suckers. Go swallow more evidence, Samsung. And good luck with those spying TVs.

This lol

 

[kdarling]

i always find it interesting how competitors seem to focus more on apple than themselves. apple hasn't done that since those mac vs pc ads way back

Did you find it just as interesting when Apple did it?

It's pretty common for the underdog to mock the market leader. It often works, too. I remember the Avis "We're Number Two, So We Try Harder" ads of the 60s.

Memorable phrases like that one, and the ones in Samsung ads, help a lot to spread the word. Apple had the same with "I'm a Mac".

Hmm. Have there been any really memorable Apple ad tag lines since then?

 

[Rocketman]

Trump who will get respect, but who could potentially bring us to the brink of the unthinkable.

I have heard that narrative only from Democrats proffering talking points, but does not seem to be based on any policy pronouncements from the candidate himself. He has said and we can reasonably believe much of the Republican congressional fiscal agenda can expect to be signed. To me that has at least a taste of positive change attached. Check my linky 2. To me that is a predictable and welcome outcome no matter which wacky candidate is the figurehead President. Most if not all of what Obama accomplished was actually done by his D House and Senate in his first 2 years.

 

[the batman]

Did you find it just as interesting when Apple did it?

It's pretty common for the underdog to mock the market leader. It often works, too. I remember the Avis "We're Number Two, So We Try Harder" ads of the 60s.

Memorable phrases like that one, and the ones in Samsung ads, help a lot to spread the word. Apple had the same with "I'm a Mac".

Hmm. Have there been any really memorable Apple ad tag lines since then?

i don't think there has, come to think of it. hm

 

[uwdude]

"Relentless to be like Apple"
View attachment 636082

Doesn't matter what Apple does, design wise or marketing wise, and whether people see it as insignificant or pointless, Samsung will always try to mimick it just because Apple has done it. Macrumors needs to run a story saying that this is the leaked design of the iPhone 8. Shaped like an iPhone 4, size of a 6 with a Digital Crown like on the Apple Watch;
View attachment 636084

Then watch Samsung put it out on the market.

That would be so awesome to see them copy a leak like that and then turns out it's not the real one! Oh but it has S-Crown! Lol

 

[macs4nw]

I have heard that narrative only from Democrats proffering talking points, but does not seem to be based on any statements or policy pronouncements from the candidate himself. He has said and we can reasonably believe much of the Republican congressional fiscal agenda can expect to be signed. To me that has at least a taste of positive change attached. Check my linky 2. To me that is a predictable and welcome outcome no matter which wacky candidate is the figurehead President. Most if not all of what Obama accomplished was actually done by his D House and Senate in his first 2 years.

I agree with your last point.

I believe I speak for many when, for the first time in my life at this stage in the electoral process, I truly feel like "None of the Above". Can't see myself voting for Clinton as I don't think she's trustworthy.

At the same time, while I like Trump's ideas regarding the economy and his stance on some other countries' grossly unfair trade practices, he does come across as a bit of a loose cannon with a temper to match. Passion=Good, but radical outbursts don't sit well with most of the electorate while instilling grave doubts about fitness for the highest office in the land.

Sometimes I wish he would just tone down his rhetoric a bit and keep hammering away at the issues. Sticking to that, he would imho increase his chances for the top job greatly. As it is now, every time he makes another outlandish or radical statement, the GOP elite cringes while the Clinton camp salivates and leaves no stone unturned to try to put yet another nail in The Donald's coffin.

His first priority seems to be surviving Cleveland in July, which at this point in time strangely does not seem like a given.

 

[kdarling]

Doesn't matter what Apple does, design wise or marketing wise, and whether people see it as insignificant or pointless, Samsung will always try to mimick it just because Apple has done it.

If something seems to sell products, it makes sense to choose the same features.

Heck, that's why Apple has been copying Android so much lately, along with Samsung's size choices for tablets and phones before that.

Macrumors needs to run a story saying that this is the leaked design of the iPhone 8. Shaped like an iPhone 4, size of a 6 with a Digital Crown like on the Apple Watch;

That would be pretty ironic, considering that Samsung patented a digital crown almost a year before Apple brought out the iPhone, much less their own much later digital crown.

Not to mention that the Sony/ Jony/ iPhone4 design you referred to, looks suspiciously similar to a 2005 Korean design, that was even called out at the time as something Apple might later use:

 

[Rocketman]

I agree with your last point.

I believe I speak for many when, for the first time in my life at this stage in the electoral process, I truly feel like "None of the Above". Can't see myself voting for Clinton as I don't think she's trustworthy.

At the same time, while I like Trump's ideas regarding the economy and his stance on some other countries' grossly unfair trade practices, he does come across as a bit of a loose cannon with a temper to match. Passion=Good, but radical outbursts don't sit well with most of the electorate while instilling grave doubts about fitness for the highest office in the land.

Sometimes I wish he would just tone down his rhetoric a bit and keep hammering away at the issues. Sticking to that, he would imho increase his chances for the top job greatly. As it is now, every time he makes another outlandish or radical statement, the GOP elite cringes while the Clinton camp salivates and leaves no stone unturned to try to put yet another nail in The Donald's coffin.

His first priority seems to be surviving Cleveland in July, which at this point in time strangely does not seem like a given.

I want to say "no sh**" but last I checked that sentiment was banned.

 

[kdarling]

i don't think there has, come to think of it. hm

Yeah, that's interesting. I don't remember any recent Apple ad catch phrases, humorous or otherwise.

However, I do remember some of their ads for other reasons. Like that one where the family loner secretly makes a Christmas video.

 

[iLG]

In the video at 40secs the Samsung has the snow leopard background pic on it

 

[I7guy]

Did you find it just as interesting when Apple did it?

It's pretty common for the underdog to mock the market leader. It often works, too. I remember the Avis "We're Number Two, So We Try Harder" ads of the 60s.

Memorable phrases like that one, and the ones in Samsung ads, help a lot to spread the word. Apple had the same with "I'm a Mac".

Hmm. Have there been any really memorable Apple ad tag lines since then?

No to answer your question, but there have been really nice and memorable Apple ads.

 

[kdarling]

No to answer your question, but there have been really nice and memorable Apple ads.

Agreed, there's been some "nice" (as in emotional or artistic) ads.

Didn't Apple start to move advertising in-house starting two years ago? (Maybe Jony thought he could do those better, too, just like he thought he could do UIs.)

Since then, I can't think of any catch phrases that were clever or popular. All I can vaguely recall is that last year they tried to push the super boring, "If it's not an iPhone, it's not an iPhone."

Edit: ah, okay, it wasn't Jony. It was Phil Schiller's idea, because Apple knew Samsung's ads were catchier. See: http://www.bloomberg.com/news/artic...ifts-tv-ads-in-house-as-chiat-day-rift-widens

Btw, I wonder which firm did the horrible (and short lived) set of "Apple Genius" ads. Anyone know?

 

[grahamperrin]

> … The virtues of our brand are engineering, openness, freedom in mindset, purposeful innovation, multiculturalism, vibrancy, being inviting and inclusiveness. My goal is to help our consumers understand our values and support how the brand can be attached to them.

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