- Apr 12, 2001
Last week, we noted that Samsung was rumored to be launching a new "store-within-a-store" concept inside Best Buy stores, taking on the dedicated "Apple Shops" that have been located in many Best Buy locations for a number of years.
The Samsung Experience Shops will be of a variety of sizes, with the largest measuring 460 square feet and others such as those in Best Buy Mobile locations being considerably smaller.At the Samsung Experience Shops, consumers can experience Samsung's full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location. The shops enable consumers to interact with and buy Samsung's latest mobile products and experience how the devices connect together to enrich their lives.
Select Best Buy stores will have Samsung Smart Service(TM), which includes dedicated Samsung Experience Consultants(TM) and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.
Article Link: 'Samsung Experience Shops' Coming to 1,400 Best Buy Locations