Wait- so now that the S3 is the most popular phone is it now cool to hate Samsung? Is apple the underdog again? I'm very confused, someone please tell me which phone will increase my social status.
And there's the problem. Phones shouldn't be about social status and delusions of grandeur based on the model/brand you own. Surely they should be about the functionality that you need for the tasks you perform in your daily life?
Apple have to shoulder some of the blame for this with the way they have emphasised the cool factor in their promotional material over the years. They basically took electronic devices and turned them into fashion accessories.