If Apple doesn't realise what a huge opportunity it missed by refusing to include Viv as an enhanced version of Siri in their products, there's not much hope left.
It's nearly 2017 and Siri is still not able to send a message or give driving directions without messing things up.
It's only a matter of time before these guys get disgruntled working for Samsung and leave to start a new company with a new and improved AI assistant.