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Apple and Gillette Announce the iPhone 17 ProGlide Fusion Ultra

Because apparently four screens was “cute,” and shaving razors shouldn’t be the only things with too many blades.

Cupertino, CA & Boston, MA — In a move nobody asked for yet somehow everyone will pretend to be excited about, Apple today announced a groundbreaking partnership with Gillette to introduce the world’s first smartphone with five screens. Yes, five. Because if Gillette can keep slapping blades onto a razor until it resembles a medieval weapon, Apple can absolutely stack displays like a Vegas buffet.


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The new iPhone 17 ProGlide Fusion Ultra features:

  • Five coordinated Retina displays calibrated to the emotional needs of incredibly online users
  • A “FlexEdge ContourSync Hinge” that lets the phone wrap around your face almost as well as a Gillette razor
  • A special Shave Mode where all five screens deliver “hyper-granular dermal illumination,” or as normal humans call it, light
  • Apple Intelligence integration that politely asks, “Are you sure?” every time you open TikTok before 7 a.m.
Tim Cook described the collaboration as “the natural next step in Apple’s relentless pursuit of innovation and Gillette’s relentless pursuit of putting more things on other things.”

Gillette CEO probably said, “We’re thrilled to bring our over-engineered approach to grooming into the tech world. The iPhone 17 ProGlide Fusion Ultra provides the smoothest scrolling experience ever. Also, Apple told us we could say that.”

Early testers report that the five-screen layout delivers “unparalleled multitasking,” such as watching five apps at once while ignoring all of them equally.

The device will start at $2,499, or $2,799 for the version with the limited-edition Apple x Gillette “Blue III Max Dynamic Comfort Charging Cable,” which is just a regular USB-C cable dipped in blue food coloring.

Pre-orders begin Friday. Delivery starts whenever the five screens stop overheating in testing.
 
Is this satire? April 1st? Okay, now it's getting ridiculous. The small market share and the gimmicky folding phones weren't enough, and now we're getting a triple folding device. More potential points of failure and a higher price. How much will it cost? 3k? When the rumors about the foldable iPhone first surfaced, I joked that companies would start a race to see who could fold the screen the most, and now here we are.
I'm reading this on a Pixel 10 Pro Fold. It's on sale for $1500. If we get book foldables down to around $1000, they will catch on. It isn't gimmicky anymore as the technology is pretty mature now.
 
… and the Huawei only needs three phones worth of screens instead of four, because one third of the folding screen doubles as the folded-device-screen.

I don't understand this Samsung design at all.
YES! The Huawei design makes so much more sense. Requiring a separate outer screen has always rubbed the wrong way with foldables.
 
… and the Huawei only needs three phones worth of screens instead of four, because one third of the folding screen doubles as the folded-device-screen.

I don't understand this Samsung design at all.
It has two benefits: No exposed edge, and the outer screen can be a robust hardened glass screen instead of the soft screen required for the foldable panel. In the long run, it might also have the benefit that one third of the OLED screen hasn't degraded more than the other two thirds.
 
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I think tech like this is cool. It's what we were promised when a different screen tech E-Ink first hit the scene. Something that will unfold into a large screen for reading and content consumption. But...the question starts to become when to get a tablet vs a folding phone. I'm curious to see Apple's response.
 
Serious Q. Is there a reason Apple makes a conscious choice to not release things like this? I mean we may get a bifold phone in 2026, MAYBE. Could be 2027. Do they just not believe in innovating or trying new things? Very safe corporate it seems.
 
Another rumor site just revealed Apple’s secret plans for their future multi-fold phone! Not only does the phone with a projected fall 2031 release feature as many as 18 folds revealing a full 27” screen, it also promises to have an improved Siri experience!

I’m saving my pennies nickels!

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  • Wow
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It has two benefits: No exposed edge, and the outer screen can be a robust hardened glass screen instead of the soft screen required for the foldable panel. In the long run, it might also have the benefit that one third of the OLED screen hasn't degraded more than the other two thirds.
the glass is a really good point.
 
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Serious Q. Is there a reason Apple makes a conscious choice to not release things like this? I mean we may get a bifold phone in 2026, MAYBE. Could be 2027. Do they just not believe in innovating or trying new things? Very safe corporate it seems.
It’s kind of built into Apple’s culture to wait and see if a market is worth entering before jumping in. At least, it seems like its been that way since the iPod, which was a market they were super late getting into. I think they try not to invest in fads, but you can’t guess right 100% of the time (see HomePods).
 
… and the Huawei only needs three phones worth of screens instead of four, because one third of the folding screen doubles as the folded-device-screen.

I don't understand this Samsung design at all.

YES! The Huawei design makes so much more sense. Requiring a separate outer screen has always rubbed the wrong way with foldables.

Disagree. See @klasma comment, who I completely agree with.

It has two benefits: No exposed edge, and the outer screen can be a robust hardened glass screen instead of the soft screen required for the foldable panel. In the long run, it might also have the benefit that one third of the OLED screen hasn't degraded more than the other two thirds.
Exactly. I'd much rather have the softer inner display fully protected when closed.
 
In a time when people need to reduce screen time on their mobile devices that make them addicted companies add more screens for more ad space. I kind of understand the fold. Some niche use cases for a few users who need a bigger screen but who wants to carry an iPad with them all the time.
I do, and in fact, I usually have my iPP in my bag with me whenever I leave the house. This is much lighter than a traditional tablet.
 
Nice, 10" screen is quite cool. Now if the price is right... no, I wouldn't get this but can't wait to see what Apple will be announcing
The iPhone 18! Exactly the same as the iphone over the past few years but with 0.0001 inch bigger screen, a slightly better camera and an extra $300 on the base model! They think you are gonna love it!
 
The fragility of the Vision Pro makes me nervous enough, but at least that I just use around my house usually on soft furniture. A triple folding phone you have to take out one of the world and are inevitably going to drop. Sounds terrifying, especially when it’s probably gonna cost as much as a Vision Pro
 
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