I think Samsung needs to get professional help over their Apple obsession.
And make no mistake, they're essentially calling iPhone users stupid. I wouldn't say that's the way to win people over and get new customers. But my guess is these ads aren't meant for average consumers; they're meant to get page views on tech sites and ignite flame wars in the comments sections.
I disagree, if an ad successfully makes a user of a product look stupid and I was following blindly like a good majority of the non tech population. Then I would avoid that product in fear of looking stupid. Nobody wants to look stupid or uneducated, and if samsung makes iPhone users feel stupid for using an iPhone, then I am sure some people will switch over in fear of being made fun of by there friends. Espically if they don't know specs and aren't techy, the only thing they have to go off of is what there friends say.