Barring maybe 1 Mac vs. PC ad, they didn't attack the users. They attacked personifications of the products. But more importantly, they tried to be funny. When they were, they worked, but when they weren't they were absolutely groan-worthy.
Samsung's ad attacks the users it wants to buy its products (something which worked a few years ago when anti-Apple folks were desperately looking for a reason to justify their purchases, when Android was terrible, but doesn't work as well today, because Android is good, if not, IMO as good as iOS, iPhone and the retail and app ecosystem Apple has).
Even worse, Samsung ads don't even try to be funny, and just go straight for smug, which is what the Mac vs. PC ads were at their worst.
Full Disclosure: I hated the Mac vs PC ads.