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macrumors bot
Original poster
Apr 12, 2001

In a new ad, Samsung is poking fun at the iPhone 12 Pro Max's lack of 100x zoom compared to its flagship Samsung Galaxy S21 Ultra.

In an ad posted late last week titled "Space Zoom," an iPhone 12 Pro Max and Samsung Galaxy S21 Ultra can be seen taking a photo of the moon in total darkness. The iPhone 12 Pro Max zooms in at its max 12x ability, while the Samsung Galaxy S21 Ultra gets a closer shot thanks to its 100x digital zoom feature.

In a second ad titled "108 MP," Samsung targets the iPhone 12 Pro Max 12MP wide camera, compared to the Galaxy S21 Ultra 108MP main camera. The video features both flagship devices zooming into a burger, concluding that the photo taken with the Galaxy Ultra 21 allows users to see "pin-sharp details," while the photo taken with the iPhone does not.

Samsung starts both ads by saying, "Your smartphone upgrade shouldn't be a downgrade," insinuating that an upgrade to an iPhone is a downgrade rather than an upgrade.

The Samsung Galaxy S21 Ultra features a wide array of camera features, including a 108MP main camera, a 12MP ultra-wide lens, and a telephoto lens. The 100x zoom featured in the Galaxy S21 Ultra is, however, only digital. Compared to optical zoom, the iPhone 12 Pro and iPhone 12 Pro Max features up to 2.5x zoom-in, while the Galaxy offers up to 3x.

Article Link: Samsung Pokes Fun at iPhone 12 Pro Max's Lack of 100x Digital Zoom in New Ad
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macrumors 603
Mar 16, 2012
Manchester, UK
Oh...Samy Samy! Desperate times call for desperate measures (no pun intended)


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macrumors 68040
Apr 18, 2018
You would think they could come up with more than that. OK, 108 teeny tiny Mpixels are moe than 12 larger mPixels. They know math. and where is the crazy stalker dude, and the idiot with a bazillion wires? I miss the classics
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macrumors 68040
Apr 18, 2018
I have both phones. The 30x and 100x are gimmick and fun but the 10x optical is amazing. Plus portrait mode on video and a superior night capture is making me take the S20u more often out than the 12pro. I really cross my fingers that the 13 will catch up to the quality of the competition.
"Compared to optical zoom, the iPhone 12 Pro and iPhone 12 Pro Max features up to 2.5x zoom-in, while the Galaxy offers up to 3x". Did you mean 3X, not 10X? or is the article in error?


macrumors 68030
Sep 21, 2009
They're pretty brave to suggest photographing the moon... in my own experience, the moon is literally the most unwilling of subjects to photograph, let alone with a smartphone.

And I've seen these 100x photos off the Samsung, they're about as sharp as a brick.
Good point. It’s also ignores the fact that the moon is in motion and trying to get a good picture of it is difficult enough with good camera equipment.
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