I am no taking it personally per se, but I do find the ad annoying. It's not as though the ad was meant to open a useful dialog between Samsung and current iPhone users to lure them to the SIII. Instead, it is meant to make those who already favour the SIII feel smug. Like I said, Samsung is really racing to the bottom in terms of advertising. FWIW - the thread is about Samsung's ad, so if you want to make the point that Apple has played the smug card then so be it, but this doesn't makes Samsung's ad any less offensive. Seriously - what's next? The CEO of Samsung drawing a mustache on a picture of Tim Cook?
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Samsung Releases New Galaxy S III Ad Poking Fun at iPhone 5 Launch
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I am no taking it personally per se, but I do find the ad annoying. It's not as though the ad was meant to open a useful dialog between Samsung and current iPhone users to lure them to the SIII. Instead, it is meant to make those who already favour the SIII feel smug. Like I said, Samsung is really racing to the bottom in terms of advertising. FWIW - the thread is about Samsung's ad, so if you want to make the point that Apple has played the smug card then so be it, but this doesn't makes Samsung's ad any less offensive. Seriously - what's next? The CEO of Samsung drawing a mustache on a picture of Tim Cook?
Isn't it ironic that a few of Apple's products contain *gasp* Samsung parts? Not flaming, just asking a simple question.
The advert is no different to ads that glamorise owning a particular brand of car, and especially given that I imagine the ad is isolated to the US, where this type of ad is common.
Anyway, the ad is poking at people who believe that waiting in line for days for a phone is somehow an enlightening experience, and makes points that are if nothing factually correct. If you're butt-hurt by this ad, then Samsung are the least of your worries.
I don't agree. Samsung's marketing strategy since the keynote has been about comparing the iPhone and GS3 on unequal terms (leaving off Apple's features, adding their own - portraying Apple fans to be some idiot who doesn't even know why they're waiting in line).
How about, instead of publishing ads attacking your rivals fanbase, you focus on your own product (such as their ads with the girl at the wedding and the guy taking pics with everyone's cameras). Stop this obsessive nonsense with the iPhone. All it does is make me not want to buy ANYTHING Samsung - let alone switch to a Samsung phone. Heck if I ever went Android I would buy HTC for sure (not solely based on this ad but it doesn't help).
Also on a semi-unrelated note, to those who scream that Siri doesn't work like in the commercials therefore making it a useless gimmick - if you have a GS3 I'd suggest looking in the mirror....
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A lot less these days....
I believe that the way people interpret an ad, reveals a lot about their personality.
Do they use products to define their position or to try to fit into a group? Are they secure in their own choices without worrying about what others think or do or say?
Perhaps most importantly, do they have a sense of humor about themselves?
Do they use products to define their position or to try to fit into a group? Are they secure in their own choices without worrying about what others think or do or say?
Perhaps most importantly, do they have a sense of humor about themselves?
Of course they have. Apple's competitors - whether they compete against the iPhone or the Mac - have always had these features before Apple has. Big screen? Of course. NFC? Apple still doesn't have that one. Multitasking? Yup. Notifications? Check.
The problem is that most of them don't work very well or have some sort of poison-pill annoyance that drives you insane. "What's eating all my ****ing battery life? What the **** is Facebook doing running all the time?" "Why are the colors on this OLED screen so ******? None of my photos look right - they look too punchy. Who the **** color corrected this ****?" "Gee I wish there was some place outside of Silicon Valley that I could actually use NFC".
In the meantime, Apple polishes their equivalents behind closed doors and only releases them when they're in a state where you'd actually want to use them. Like iTunes Match - where you can basically just start listening versus spending a week (yes - it took me a week) just uploading your music library to Google Music. Or iCloud backup. Or just about any of the features that have come out for iOS in the last couple of years.
Apples doesn't release white papers and feature lists. They release products.
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Samsung's investments in those manufacturing plants are amortized over many years. Production contracts - especially for the number of parts Apple orders - are signed for many years. It isn't in Apple's interest to break those contracts and lose their most important supplier, no matter how much Samsung has ripped them off in the past. It isn't in Samsung's interest break those contracts with their biggest customer (Apple is their biggest customer including Samsung's own cell phone division - Samsung makes a lot more A(5|5X|6) chips than Exynos chips) and end up taking a fatal multi-billion dollar bath on all the factories they've built for Apple.
But the direction is clear - Apple is going to use Samsung less and less in the future.
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Good ads draw attention.
This long thread with a huge number of posts proves Samsungs following in Apples footsteps by creating & implementing memorable ads. These ads are working very well.
Selling an impressive number of Android phones, it's all working out just fine.
This long thread with a huge number of posts proves Samsungs following in Apples footsteps by creating & implementing memorable ads. These ads are working very well.
Selling an impressive number of Android phones, it's all working out just fine.
Sorry, I have to disagree. These ads would be more like ads that portrayed car buyers as being stupid and uncool for buying Chevrolet cars instead of Kias. These are not just "you will feel good if you buy our product", they are also "anyone with a brain should feel dumb because they brought this particular competitor's product" ads. They kind of remind me of political ads. Which, by the way, I despise. There is a difference between a bit of light-hearted rivalry, which is how I viewed MOST of the Mac vs. PC ads, and making those who purchase a competing product out to be mindless sheep.
If advertising were the primary factor in my buying decisions, these recent Samsung ads would entice me to buy an iPhone 5. But since I'm more interested in the product and in real users' opinions about it, I will wait a bit before deciding what my next phone will be. Although I must admit that Samsung is a little less likely to get a sale from me now.
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Well, you have to admit that there may have been a few exceptions to that, such as Siri and Maps, both of which were limited and quirky at the time they were launched. OTOH, I realize that making these apps available was necessary in order to build up the large databases Apple needs to improve those particular apps.
Yeah, because insulting the people that don't buy your phone is definitely going to change their mind...
I agree with you. These ads make not want to any of Samsung's products. Samsung Tv's, refrigerators, washer and dryers are on my do not buy list.
They're not trying to change the mind of Apple customers. They're targeting these ads at the people (and I know many of them) who think that Apple fans are mindless sheep who will line up for everything and will tout every marketing hook and new feature as the greatest thing ever, even if such features are available elsewhere. Samsung knows full well that Apple folk are not going to switch, so they're very smart in poking fun at Apple fanatics because THAT will appeal to their target audience.
All in all, I think this ad is outstanding and funny. I have no interest in Android whatsoever, but I think they did a great job here.
The ad is 'outstanding and funny' if you're one of the clueless users who have bought into the iHate.
As a person who understands both sides of the issues, this is just a petty, trite commercial.
I'll give an example: The part of the commercial where they are talking about the new connectors.
Samsung fanboy thinks: Haha! New connectors! $30 money grab from Apple! But the sheep will pay just because it's shiny and has an Apple logo on it.
Normal Apple user: Ummm... I don't need to buy a $30 connector. There is no reason to. I don't own products that I connect my iPhone into. The power cord with the new connector is included in the box - for FREE.
Clueless noob: Is Apple making me pay another $30 for their phone just to use it? That's wrong!
Samsung is aiming for the clueless noobs market, and selling them FUD to try to gain sales. Not very classy, Samsung.
This commercial makes some very valid points, especially with the "maybe not this time but the next time" line.
Android phones started coming with 4G LTE before the iPhone 4S which didn't have it, so they had to wait another year to get it.
Android phones started coming with NFC before the iPhone 5 which didn't have it, so now they have to wait another year to get it.
I think a lot more people are finally waking up to the fact that Apple is no longer the leading innovator in the smartphone arena, which is why they only sold 5 million in the first weekend when they were projected to sell 6-10 million.
AAPL is already down 2% today on the news.
Android phones started coming with 4G LTE before the iPhone 4S which didn't have it, so they had to wait another year to get it.
Android phones started coming with NFC before the iPhone 5 which didn't have it, so now they have to wait another year to get it.
I think a lot more people are finally waking up to the fact that Apple is no longer the leading innovator in the smartphone arena, which is why they only sold 5 million in the first weekend when they were projected to sell 6-10 million.
AAPL is already down 2% today on the news.
Or just someone who doesn't take any of this stuff seriously and can laugh at the ridiculousness of both sides.
After watching the ad, it makes me want to buy a Samsung smart phone. But now I want to buy 2 iPhones...one for each of my parents. 
I thought the video was a little mean spirited and without direction, for an ad.
I did think the comment about the headphone jack was funny. I just feel like an ad from a major company shouldn't be as disrespectful to the potential customers. I don't take offense, again, as I found at least part of it funny. I also wasn't a big fan of the Mac vs PC commercials. I was a PC user at the time. I didn't find them disrespectful though, I just found "the mac" arrogant and smug.
I thought the video was a little mean spirited and without direction, for an ad.
I did think the comment about the headphone jack was funny. I just feel like an ad from a major company shouldn't be as disrespectful to the potential customers. I don't take offense, again, as I found at least part of it funny. I also wasn't a big fan of the Mac vs PC commercials. I was a PC user at the time. I didn't find them disrespectful though, I just found "the mac" arrogant and smug.
While I do agree with you, I believe the market of people that this ad appeals to is still relatively small. The vast majority of consumers don't really pay attention to the feud between Apple and Samsung. This ad appeals to those that have already previously drawn their conclusions about Apple's products and favor Samsung's products. These people don't need convincing and therefore this ad does nothing but inflate their ego's.
What draws me in advertising is showing me a product and how it can enrich my life. How can this product integrate into my routine and make things better for me? This Samsung ad doesn't do this for me or for anyone. It therefore doesn't really promote the features of the product. It simply pokes fun at a particular market which accomplishes nothing. I take it as a sign of insecurity or jealousy.
The problem with this ad is that it portrays iPhone owners and fans as clueless about the product they like, but you'd have to be equally clueless to get a GS3 based on the few features shown in that ad.
It's trying to show itself as the next cool thing, yet it shows people who want the next cool thing as idiots.
It's trying to show itself as the next cool thing, yet it shows people who want the next cool thing as idiots.
As a former Android fan boy, I'm telling you since the first mocking ad Samsung did, all their ads are humorless, mean and bullying.
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First gen Android phones with LTE sucked balls. Do you even know how pathetic the battery on those phones are. And how long has Google been trying to push NFC on their phones? How far has that technology come? NO WHERE. Just because you're quick to put something new on your phone, w/out polishing it, doesn't make you more innovative. What is the point of "innovation" when the new cool features are half-baked and not working. Apple is slower in introducing new things but when they do the technology is usually mature enough so that unser experience won't be sacrificed.
It took Android 6 years just to get rid of the lags and terrible battery life and catch up to Apple in terms of quantity and quality of apps. Great work.