Why do you take ads so personally ? I chuckled moved on. Same for any "arrogant" Apple ads (like their original "If you don't have an iPhone..." ad or their recent "Genius" ad...). Something really sad about people taking advertising so personally.
I am no taking it personally per se, but I do find the ad annoying. It's not as though the ad was meant to open a useful dialog between Samsung and current iPhone users to lure them to the SIII. Instead, it is meant to make those who already favour the SIII feel smug. Like I said, Samsung is really racing to the bottom in terms of advertising. FWIW - the thread is about Samsung's ad, so if you want to make the point that Apple has played the smug card then so be it, but this doesn't makes Samsung's ad any less offensive. Seriously - what's next? The CEO of Samsung drawing a mustache on a picture of Tim Cook?