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Samsung Releases New Galaxy S III Ad Poking Fun at iPhone 5 Launch

I like the ad. It's provocative but it's what Samsung want, no?

Lets face it, buying an iPhone is almost a no-brainer for people and many other devices are overlooked not because they don't suit the needs of the user, but because they are invisible or treated with indifference.

Samsung want to make sure that doesn't happen to their flagship, simple.
 
Myarin said:
Why not both at once? :D



It's funny and I'm glad they're trying, but the commercial also felt angry somehow.

It feels like the Samsung executives are actually upset and are losing their emotional composure. That's dangerous for the company. :(
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Samsung has run an ad like this before too with their GS2, I doubt if it's because of losing composure. Laughing while watching it in my iPhone too. Some people needs validation from external sources that their phone is the greatest and gets upset if they hear something otherwise.

Maybe the plan is to make cultists really mad, pop a vein and stroke out which leads to one less person to buy an iPhone. Brilliant plan Samsung.






Does this mean I have to make my coffee this Friday?
 
Stropaganda said:
Not even close.

The point of the commercial is to hold up a mirror to the general public to get them to realize why they are attracted to the iPhone and Apple in general: to own a fashionable status symbol. It's not the features. It's not the specs or speed. It's the look and name.

There isn't anything inherently wrong with buying something for fashion or status. Samsung obviously has issues with it as it gives Apple a huge advantage. They are the Gucci or Armani of phones. They want to uncover the eyes of the public to show that they have a superficial desire for a phone that is very comparable to their own flagship, the S3, and they could've gotten it months ago.

I don't personally believe that it all boils down to that. I think the App store is a perfectly reasonable factor to choose the iPhone. The same can be said of the Apple ecosystem, iOS (although Jellybean is equal, but different IMO) and the build quality (although there is a reason cars are now made out of plastics instead of metal). I do believe there is a fashion status symbol thing going on there, though, and in that respect I agree with Samsung.

I don't agree with the dumb features they tout in these commercials. Sharing playlists by touching phones? Cute, but not essential. How about paying for your groceries with your phone? Seems a bit more useful.
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iPhone has a lot of specs and features that the GS3 can't keep up with, and that seems like a good reason to buy it besides the fashion statement.

Also phones =\= cars. I don't put myself inside a phone to operate it. Compare it to a watch and why a Rolex is made out of metal, and a Timex is made out of plastic.
 
Was funny, like the iPhone 4S version of last year.

Anyone that thinks Samsung is insulting the "target audience" with this ad obviously has no understanding of advertisement and who the target audience is : Hint, it's not you line sitters. ;)
 
applenerd8 said:
I found the first one or two slightly funny. But now I'm finding it a little pathetic and silly. It's not because I'm an Apple user or I'm hurt or anything like that. It's simply that I just find it a little sad that Samsung keeps feeling the need to slag off users who choose differently. And that's because I agree with your first statement, it's just a phone. People should choose what works for them. And I think Samsung making these adverts is pushing a mentality to slag off people who don't use the same product as you, or to view them is stupid, thick or sheeps. They aren't. Let people do what they will. If they want to line up for the iPhone, let them. If they want to buy Apple, fine. If they want Android, ok. Let's not keep mocking the other.
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I agree 100% with you.

I've had the impression Apple ads have been more about what the iPhone can do (and how simple/user friendly it is to do it). They've had a big success and the whole queuing up and cheering is something I myself don't find necessary, but if others want to do that. Fine with me! It doesn't affect me.
Same with people wanting a bigger screen or different features: go on, buy samsung or htc or whatever! But I really don't like the negativeness of these ads. They are making fun of the customers to a greater extent than to what they consider as the limited features of the iPhone.

Of course, people usually react to say Apple ran a "negative campaign against PC/Windows" with the I'm a Mac, I'm a PC ads. However, I felt it was more of a "Mac can do this better, this is why" and I felt it was making a joke about the PC (not the person buying the PC)...

Samsung is swooping low here and I felt doing it once was already enough... now they just look sad and like a small child having a jealousy fit...
 
If I wanted to see negative advertising I'd watch US election campaign ads.

Way to go Samsung - mock the people you are hoping to lure to using your phone... (or is this ad aimed at reassuring GS III users who have buyer's remorse?)

One more ad like this, and I never buy a Samsung product again, which is a pity, because generally I like their TV's.
 
Oppressed said:
iPhone has a lot of specs and features that the GS3 can't keep up with, and that seems like a good reason to buy it besides the fashion statement.

Also phones =\= cars. I don't put myself inside a phone to operate it. Compare it to a watch and why a Rolex is made out of metal, and a Timex is made out of plastic.
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I have no idea what these features and specs are.

You might be right about the plastic vs metal thing, but a phone could never be made out of steel or platinum. Is good plastic stronger per pound than Aluminum?
 
IamRob said:
Nope. I'm a graphic designer in New York. Just because I standy by a company that I've been using for the last 12 years doesn't make me an investor in apple. Now, run back to your bridge, troll, immature comments don't affect me.
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Bolded (and word in red)because your hypocrisy made me laugh.

As for the ad - I don't know why some people are insulted. And as a matter of record - Samsung doesn't call iPhone users dumb. They don't even mention the iPhone. Is it implied - almost definitely. But some people in this thread have stated it as if Samsung flat out said it and even used quotations. Funny.
 
samcraig said:
...

As for the ad - I don't know why some people are insulted.
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Let's see. Oh yeah, it portrays iPhone users as ignorant not only about the GSIII but also about the iPhone.

And as a matter of record - Samsung doesn't call iPhone users dumb. They don't even mention the iPhone. Is it implied - almost definitely. But some people in this thread have stated it as if Samsung flat out said it and even used quotations. Funny.
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Not funny - just a pathetic attempt of Samsung to ridicule the customers of another company. The meaning is as clear as day and it is insulting. Any company that has such contempt for any consumer doesn't get my money.
 
VulchR said:
Let's see. Oh yeah, it portrays iPhone users as ignorant not only about the GSIII but also about the iPhone.



Not funny - just a pathetic attempt of Samsung to ridicule the customers of another company. The meaning is as clear as day and it is insulting. Any company that has such contempt for any consumer doesn't get my money.
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I'm in the industry and I would say that there are thousands of ads that talk down/belittle customers whether they realize it or not. I don't see this ad as any different. If it resonates with you and you don't like it - you're certainly entitled to your opinion.

p.s. I would say that many die-hard Apple fans are, indeed, ignorant to Android and Android enabled phones. One only has to look at these forums to see how misinformed some "techies" are based on their posts. Further - this campaign isn't even targeted at the people in these forums. It's targeted for people who, in actuality, don't keep up on every function/feature of an OS or phone.
 
tigress666 said:
You know, I think the difference between this ad and the old Mac ad is the old Mac ad was making fun of the product, not the users (and those who took it as the users were being a little over sensitive cause I don't think that was their purpose).

The Samsung ad is directly targeting the users of the product and blatantly insulting them (There is no grounds for argument on whether they are doing that).
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Exactly. And everyone is saying they're making fun of line sitters only. That's BS, they're making fun of Apple fans, people who got excited about the 5, using line sitters to label them as retards.

Apple is projected to sell 45 million 5's by Christmas - Samsung could've stolen a piece of that pie. Instead they dissed everyone that was in the market for a 5

I like Samsung (first smartphone I ever had was an i730), but their marketing department is asleep
 
samcraig said:
...
p.s. I would say that many die-hard Apple fans are, indeed, ignorant to Android and Android enabled phones. One only has to look at these forums to see how misinformed some "techies" are based on their posts. Further - this campaign isn't even targeted at the people in these forums. It's targeted for people who, in actuality, don't keep up on every function/feature of an OS or phone.
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If you say so. it would have been more positive for Samsung simply to compare the phones once the iP5 was out. They have a good product, so why resort to low-life tactics? It's just not necessary. Honestly my response to that ad was simply 'Samsung go **** yourself'. The same sort of crap went on during the Mac-PC wars....
 
VulchR said:
If you say so. it would have been more positive for Samsung simply to compare the phones once the iP5 was out. They have a good product, so why resort to low-life tactics? It's just not necessary. Honestly my response to that ad was simply 'Samsung go **** yourself'. The same sort of crap went on during the Mac-PC wars....
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Why do you take ads so personally ? I chuckled moved on. Same for any "arrogant" Apple ads (like their original "If you don't have an iPhone..." ad or their recent "Genius" ad...). Something really sad about people taking advertising so personally.
 
I had to say I was laughing at this ad, Apple user that I am, it was funny the way they were twisting the whole old Mac and PC ads this way. I hadn't seen the others and thought the ad was well done - they did the old music, the PC (now iPhone) user's lost expression when they found out the other piece of hardware already does something they were looking forward to, copied right to a tee...appropriate I suppose considering the company.

If you watch it carefully you can see who the targeted audience is - and IMHO, its actually young male (possibly prospective) Android users who they show as (young, informed, hip) while portraying iPhone users as old (dude was saving a place in line for his parents), out of touch and not that smart - basically reinforcing those young prospective android user's dismissive visions of iPhone users (and you know how important it is to appear cool when tween & early teen aged).

Maybe its meant to grab some possible iPhone users, but it seems mostly targeted at Android's perspective young male audience reinforcing what they've heard. JMHO...
 
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samcraig said:
Bolded (and word in red)because your hypocrisy made me laugh.

As for the ad - I don't know why some people are insulted. And as a matter of record - Samsung doesn't call iPhone users dumb. They don't even mention the iPhone. Is it implied - almost definitely. But some people in this thread have stated it as if Samsung flat out said it and even used quotations. Funny.
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Errr.. what? It's quite clear that Samsung is insulting iPhone users. It makes out we're shallow enough to think the reason for getting an iPhone 5 is a relocated headphone jack, an "all-digital" connector etc. It makes us out to be out of touch with technology, something "only your parents" would buy.

Personally, the insult is pretty pathetic. Certainly not making me want a GS3, that's for sure.
 
Unless Samsung start making their own OS and creating their own eco system. They will never beat the iphone.
 
supersteve said:
Okay so the point of this add is to tell people now the iPhone is as good as an s3? And it's so good that people are lining up for it. Even older parents who never would have lined up for a phone before.

I just don't see their strategy with these ads. EPIC FAIL
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Don't worry, you're not their target demographic.
 
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