To use an analogy, just because you can grow great vegetables doesn't automatically make you a great cook, nor does it mean you know know you run a restaurant.
Samsung makes great components. I don't think anyone here is denying that, but the reason why many of us here continue to favour iPhones is because of Apple's ability to put these components together to get that unique Apple user experience that no other company can replicate.
It all goes back to Apple's design-led culture, where Apple designers call the shots, and search for and have technology made to serve the product experience, not engineers excited about about new hot tech and trying to turn it into a product. Apple Glasses vs. foldable phones is the latest example of Apple's design culture leading to an entirely different product than what engineering-led companies are doing.
In Samsung's credit, they do make good phones, but we are now at an inflection point where it is no longer enough to just have a great smartphone if you want to stand out from the crowd. You need the entire ecosystem. Apple has it all. Their own processors. Their own App Store with numerous iOS-only apps. 5-year software support. You name it.
And if we want to go back to the discussion of bluetooth trackers, here's an overview of how Apple's find my protocol has worked since ios13, which clearly goes beyond being a simple bluetooth tracker.
Apple says an elaborate rotating key scheme will soon let you track down your stolen laptop, but not let anyone track you. Not even Apple.
www.wired.com
Does Samsung have enough control over its own software and ecosystem to make this work as well? Or are they closer to tile in terms of implementation?
So what we will probably get is another product that looks close enough to airtags on a superficial level, but then you look deeper and realise that the way Apple goes about it is on an entirely different level compared to Samsung.