Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X

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Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.

In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.


The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.

In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.


Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.

It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.

Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.

Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
 
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bbednarz

macrumors 65816
Nov 16, 2017
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Why would Samsung show a picture of their own devices when these are negative ads? Marketing 101.
Well for one the general consumer doesn't even get to see what their device looks like... This is literally the worst marketing I have ever seen. You aren't convincing iOS users to come to Samsung when you try to portray the iOS user as an idiot.
 

JPack

macrumors 601
Mar 27, 2017
4,660
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Well for one the general consumer doesn't even get to see what their device looks like... This is literally the worst marketing I have ever seen. You aren't convincing iOS users to come to Samsung when you try to portray the iOS user as an idiot.
That's not the point of these ads. Samsung doesn't need to show their phone, specs, or retail locations. These are negative ads against Apple.
 

Ds6778

macrumors 6502a
Sep 9, 2016
647
1,886
Pretty funny considering the Note 9 still can't outperform the year old iPhone X. And yes, nobody wants a stylus for a phone. Samsung should focus more on their failing sales than Apple.

Anyone remember when android phones used to crush iPhone benchmarks? No one cared then lol it was all about performance and optimization. Now is
It's all the sites cling too. I suppose it adds to the herd mentality. All I know is in real world speed test the iPhone X loses to the S9 and Note 8.
 

Oridus

macrumors 65816
Oct 8, 2012
1,029
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Why would Samsung show a picture of their own devices when these are negative ads? Marketing 101.
In my mind, if I’m half paying attention to the tv, or am in a public location where the tv is muted, all I see is Apple products. I would have ZERO clue this is a negative ad produced by Samsung bashing Apple.

So in a lot of cases, I could easily see how this could be “free advertisement” for Apple.
 

MauiPa

macrumors 6502a
Apr 18, 2018
539
723
Love this stuff, keep it coming!

We'll see Pencil for iPhone sooner or later, just as Apple has adopted the phablet form factor, dual-camera, fast-charging, and dual-SIM.
Well described list of Samsung's history of innovation. They didn't describe its slower processor and last-years version of android though. Those are big features

Only thing I don't get is that you can go down to an Office supply store right now and buy a pencil that works on iPhone, or any other touch screen, if you wanted to (most people don't). The Apple Pencil, MS pencil, and I assume Samsung pencil for a tablet, are completely different devices for high precision drawing and shading.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
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I find it interesting how Samsung spends more time mocking Apple than they do actually promoting their own product line with the Galaxy. Perhaps they should revamp their focus, this type of marketing is aggressive, but the consumer wants to _know_ about the product highlights, not the opposing competitor.
 
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